Product Launch Presentation

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  2. 2. 2 The Total Solution The two leading apartment sitesthe only two you need! Comprehensive suite of advertising solutions customized to your needs Wide consumer reach through our community of sites High quality, targeted advertising 30+ years of multifamily experience Working together to deliver innovation Investing in the industry, investing in you Driving higher ROI for marketing spend
  3. 3. 3 The New Trulia-Primedia Network *Based on December 2012 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network,, Sites,, NCI Rental Sites and Rentals. 0 10000 20000 30000 40000 50000 60000 Visits(000) Media Metrix Apartments - Total Visits Through January 2013 Trulia-PRIMEDIA Network Primedia Network Sites Sites Sites NCI Rental Sites ( Rentals
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  5. 5. 5 Apartment Guide is Thinking BIGGER to enhance the value of your marketing dollar. BIGGER Mobile: Your mobile reach expands with the most robust mobile, best-in-class mobile apps and mobile sites. BIGGER Social: Your social reach improves with more consumer social activity than any other multifamily brand. BIGGER Innovation: Your conversion rates improve as we enhance consumer experience with HD images, industry-first Certified Resident Ratings & Reviews, and much more. BIGGER Partnership: Your investment in us means we invest in you through R & D, continuous testing and extensive consumer research. BIGGER Leadership: MORE tools. MORE reach. MORE solutions. MORE value.
  6. 6. 6 We Delivered 1.2 Million+ Leads in February* What does Apartment Guide consider a lead? Its simplewe only count a connected phone call or an email. Ask your other advertising sources what they count as a lead. Average Leads Received Per Property in February 2013 *PRIMEDIA Internal Data
  7. 7. 7 Exclusive Partnership with Apartment Guide Trulia has signed an exclusive agreement with PRIMEDIA to add Apartment Guides listings to Trulia-PRIMEDIA Network allows advertisers to reach more than 16 million unique monthly visitors across our Web and mobile platforms Trulia users will now have access to photos and floor plans from more than 20,000 multi-family apartment communities and approximately 5 million units from
  8. 8. 8 Over 95% Of Our Leads Are Now Digital Over 30% Delivered From Mobile Devices Mobile Stats And Facts By 2014, mobile usage will take over desktop.1 In 2011, the U.S. saw a 55% increase in smartphone usage to 98 million subscribers, representing nearly 42% of all US mobile users.2 Half of all local searches are performed on mobile devices.3 1Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider 2comScore, 2012 | 3Localeze/15miles Fifth Annual comScore | Local Search Usage Study, February 2012
  9. 9. 9 Enhancing The Consumer Experience Photos Photos will be featured on search results, photo carousel, and photo slideshow. Professionally shot HD photos Presents property in best light Provides a better Consumer Experience Photos Retouched In-House and loaded to MyAds 10% MORE leads than those without
  10. 10. 10 Enhancing The Consumer Experience Videos Updated online video options highlight a propertys most unique selling features. 35% MORE leads than those without High Definition multimedia product Professionally written script Quick production turn-around time NO production set-up fee
  11. 11. 11 Enhancing The Consumer Experience Enhanced Floor Plans Listings with floor plans generate 8% more leads than those without floor plans After unit pricing, floor plans are the most requested information for potential renters Before After
  12. 12. 12 Enhancing The Consumer Experience Panoramic Tour Professionally Shot, Full 360 Panoramic Tour for amenities and interiors Allows consumer to experience a live tour through a community Panoramic Tours provide prospective renters a sneak peek of a community including floor plans, key interior features and amenities
  13. 13. 13 Certified Resident Ratings & Reviews A new FREE! service from Apartment Guide to improve the quality of the sites listings. Expert third party Market Research firm is on board to administer the surveys and provide consulting on survey question best practices. Includes new MyAG features to help property managers respond to reviews and improve operations. Certified Resident Reviews are: More positive, More accurate, More actionable Property provides list and independent party conducts free resident survey Survey results are compiled and posted on Customer ratings and reviews are made live on website 2 31
  14. 14. 14 Maximize Your Leads With Diamond Max Looking for an exclusive opportunity to promote your community? Look to Diamond Max to deliver maximum exposure for your community through prominent web and mobile placement. Mobile Home Screen Placement Homepage Listing Top Diamond Tier Placement FEATURES Homepage listing, Top Diamond Tier placement and mobile home screen placements Geo-targeted, exclusive homepage placement Detailed reporting through BENEFITS Exclusive digital placement Prominent branding exposure both online and mobile 2,000 Ag Points
  15. 15. 15 Dominate Search Results with a Spotlight Trio Package Move to the top of local search results with our Apartment Guide Spotlight Trio package! Follow prospective residents throughout the search experience as your spotlight property remains at the top of the search results page. Mobile Spotlight Apartment Guide Spotlight Rentals Spotlight FEATURES Top placement and Spotlight Ad on, and Ag Mobile Apps (iPhone, iPad, Android and Kindle Fire) Unlimited photos and floor plans Link to your website and company logo displayed BENEFITS Exclusive, limited inventory 400 Ag Points Package Discount: 25%
  16. 16. 16 Target Prospects with LeadMail Targeting your prospects through email has never been easier. Our LeadMail program gives you the opportunity to tap into our database of millions of potential residents. Just provide us with your message, choose from our professionally designed templates and give us your targeted zip codes. We build your marketing email and deliver it promptly to the selected zip codes. FEATURES Email marketing service Database of millions of prospective residents Professionally designed templates BENEFITS Turnkey marketing solution Great opportunity to promote community events, new construction, special offers or resident incentives Exclusive availability with a minimal investment
  17. 17. 17 Manage Your Brand with Reputation Monitor Did you ever wonder what people are saying about your community? Reputation Monitor allows you to view and track consumer reviews and comments from a variety of sources...all in one place. Knowing how your community stacks up against others in your area can be a definitive advantage in the competition for prospective renters. FEATURES Online dashboard to view and track consumer comments and reviews in one place Monitors relevant conversations from search engines, directory sites, review sites and social networks Available with Gold Package or higher BENEFITS Learn how your community is perceived Proactively resolve conflicts and immediately address negative reviews Reveals how often your property appears in searches Ensures fresh and relevant listing content with the ability to update as needed
  18. 18. 18 Build and Manage Your Social Media Presence Accessed through Apartment Guide Reputation Monitor, Apartment Guide SocialMedia Manager is a one-stop solution for all your social media needs that provides easy and hassle-free posting capabilities across Facebook, Twitter and LinkedIn. FEATURES Publishing tool across top social media outlets Listing content is syndicated to your Facebook page through the Facebook Powered by Apartment Guide application Option to Like-Gate your page to drive your number of Facebook Likes Available as upgrade with /Gold Package or higher BENEFITS Increase brand awareness Directly engage with residents and prospective renters Drive more traffic to your community through like management Improve resident retention
  19. 19. 19 Update Your Listing with With MyAds, editing your web listings is quick and easy. You can upload new photos, edit specials, coupons, web banners and spotlights anytime. Simple changes go live on within 30 minutes. FEATURES 24/7 password protected content management portal Tools to update content and images for your Internet listings Changes go live on in 30 minutes or less BENEFITS Puts you in control of your advertising Quickly adjust specials or coupons daily Respond quickly to competitors or seasonal changesThe MyAds landing page allows you to see all of your properties. Quickly view your current and archived ads.
  20. 20. 20 Track Leads Instantly with My.ApartmentGuide My.ApartmentGuide is a business intelligence tool for monitoring your listing performance, managing your incoming leads, listening to phone calls and viewing custom reports. Includes detailed business intelligence around online usage and listing content with custom report subscriptions available. FEATURES Performance details Dashboard reports Email and phone lead details Email lead response time Leads by hour, day and type Property & management company level reporting BENEFITS Concise and easy-to-use tracking and reporting Track your leads and evaluate your ads performance Make sound decisions based on precise lead analysis Validate every dollar you spend
  21. 21. 21 Achieve Your Goals With TARGETED Solutions The Diamond Package is our premium package, offering exclusive placement that guarantees your community is one of the first to be seen by prospective residents. This package competitively showcases your community and connects you with maximum traffic and quality leads, delivering an incredible return on investment. The Platinum Package is one of our most valuable package offerings, guaranteed to heighten your communitys online presence and promote consumer engagement, resulting in a high volume of quality leads. This package is packed with powerful enhancements that are certain to connect you with future residents. The Gold Package is designed to broaden your reach, engage prospects and provide your community with the most quality leads possible. For a modest investment, this package is loaded with enhancements designed to deliver a steady stream of qualified leads. The Silver Package is our most budget-friendly offering, designed for those with high occupancy levels that need a boost in traffic to maintain current levels, or for small communities with fewer available units. The Silver Package is the most economical way to generate a consistent flow of traffic to your leasing office. EXCLUSIVE, PREMIUM PLACEMENTDIAMOND PACKAGE TOP PLACEMENTPLATINUM PACKAGE MIDDLE PLACEMENTGOLD PACKAGE VALUE OPTIONSILVER PACKAGE
  22. 22. 22 FEATURES Included With Each Package PRODUCT/FEATURE DIAMOND PLATINUM GOLD SILVER Mobile Listing Listing on Apartment Guide and Rentals Apps Placement that covers entire mobile space Includes iPhone, iPad, Android and Mobile browsers X X X X Rentals Listing Placement varies by level X Premier X Featured X Standard Plus X Standard HD Floor Plans Creates a consistent floor plan experience for the consumer X X X X HD Photos Placement in Search Results, Photo Carousel and Photo Slideshow Photos Retouched In-House and loaded to MyAds with no hassle to customers X X X HD Videos High Definition multimedia product with a professionally written script Quick production turn-around time and NO set-up fee X 60 Sec. X 30 Sec. HD Panoramic Tours Professionally Shot, Full 360 Panoramic Tour for Amenities and Interiors Allows consumer to experience a live tour through a community Post Production done In-House X Ratings & Reviews Business Intelligence Tools for Management Companies Ability to flag Abusive Content and to Respond to Residents No Additional Cost Free Moderation for Inappropriate Content X X X X Photo Plus Photos scroll when user clicks the arrows Check Availability button added to the photo gallery view X X Reputation Monitor Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources Ensures accurate business listings Monitors and tracks competitors X X X Social Media Manager Easily manage your social media activities X X X Ad Creator Enables you to easily post your listing on CRAIGSLIST Up to 10 floor plans and 5 photos are displayed X X X
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  24. 24. 24 Welcome to The Industry Leader in Pay for Performance Advertising
  25. 25. 25 At Your Service Our unique pay-per-lease business model allows you to cost- effectively fill vacancies and track return on investment
  26. 26. 26 Pay for Residents, Not Prospects No other ILS helps you measure your return on investment so easily. No Setup Fees or Monthly Fees Unlike other listing sites, has no setup fees or monthly subscription fees. There is zero cost until we fill your vacancies and generate new revenue for your community. You pay for residents, not prospects, so using is 100% risk free. Lease Verification We notify you when a renter reports a lease at your property and give you the opportunity to validate the lease before we send an invoice. We digitally track all renter activity on the site in order to verify lease reports. Trackable Results You can view detailed monthly reports on your listings leads and leases at any time through the website. Each month well also email you an overview of how well your listing has performed.
  27. 27. 27 Smart*SEARCH Smart*SEARCH prioritizes listings in search results that prove to be highly engaging and that convert well to leads and leases.
  28. 28. 28 Smart*SEARCH Designed to deliver the most relevant search results possible to renters. Smart*SEARCH is our intelligent search ranking algorithm. It prioritizes listings in search results that prove to be highly engaging and that convert well to leads and leases. The best way to take advantage of Smart*SEARCH is to ensure that your listings are optimized for renter engagement. Leverage Smart*SEARCH with these search ranking tips: Make Photos a Priority Add Floor Plans Use Specific Headlines Keep it Current; Keep it Real Include Details Be Responsive Pay Invoices on Time
  29. 29. 29 The New Not only have we completely redesigned our website, but weve built it using cutting-edge technology so that it works on every device.
  30. 30. 30 The New Weve redesigned the site with a smart new look. New Look Our new look incorporates larger photos and a more intuitive interface, making it even easier for renters to find their best match. New Features for Renters Search Nearby: Renters can find property listings near them based on their current location. Search Results Features: In addition to the traditional list view, weve added Grid View and Map View. Also, renters can now sort properties by best match, price, reward card eligible, movein specials and property name. Activity Tracking: Weve added expanded our MyRent feature. This feature keeps renters searches organized by allowing them to save and favorite properties they have viewed or visited. Take a Peek at the New Site We recently released the beta version of the new site. The goal of the beta stage is to fine tune and to gather feedback from a limited set of customers to address potential issues before full scale launch. The new site will launch to all customers in the spring. New site beta URL:
  31. 31. 31 New Reporting Tools Maintain and improve marketing performance metrics across your properties. Listing Quality High quality listings include beautiful, relevant photos and floor plans, as well as accurate and detailed information. This report will help you track and improve the quality of your listings by providing information on whether your properties include your company logo, a main photo, additional property photos, floor plans, virtual tours, and current specials. It also tracks your change history so you can see the last time these elements were updated for each of your properties. Market Trends Rental rates are a critical element of your leasing strategy, as well as the renters search process. This report will show you the average and median rent prices for various unit sizes (1BD, 2BD, etc.) within a specified city. You can also view this city-level pricing data by property size. For example, see the median price for a two-bedroom apartment in a 50 unit building versus a 200 unit building. This information can be used to identify competitive rental rates for your properties. Renter Search Trends Search trends offers insight into how renters are searching for properties on by indicating the fields and filters that they use to refine their apartment search. Data is available at the city level.
  32. 32. 32 Making Life Easier, Bringing You More Service You deserve more from your marketing partner than great results...doing business with Apartment Guide & should be easy and hassle free. Have a question? Contact Concierge Need a issue resolved? Contact Concierge Need something quickly? Contact Concierge Concierge More service, More peace of mind
  33. 33. 33 Dedicated to helping you exceed your business goals Well-Known Stable Brands Industry leader for more than thirty years Results ROI you need to achieve your revenue goals Innovation Better products mean broader consumer usage Greater Exposure More visitors than any other ILS in the industry Service Dedicated Service to save You time Transparency Client access to reporting
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