Product Launch Presentation

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Transcript of Product Launch Presentation

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The Total SolutionThe two leading apartment sites…the only two you need!

• Comprehensive suite of advertising solutions customized to your needs

• Wide consumer reach through our community of sites

• High quality, targeted advertising

• 30+ years of multifamily experience

• Working together to deliver innovation

• Investing in the industry, investing in you

• Driving higher ROI for marketing spend

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The New Trulia-Primedia Network

*Based on December 2012 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.

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60000 Media Metrix Apartments - Total Visits Through January 2013

Trulia-PRIMEDIA Network

Primedia Network

ApartmentGuide.com Sites

Rent.com

Apartments.com Sites

ForRent.com Sites

MyNewPlace.com

NCI Rental Sites (A-partmentfinder.com)

Move.com Rentals

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Apartment Guide is Thinking BIGGER to enhance the value of your marketing dollar.

• BIGGER Mobile: Your mobile reach expands with the most robust mobile, best-in-class mobile apps and mobile sites.

• BIGGER Social: Your social reach improves with more consumer social activity than any other multifamily brand.

• BIGGER Innovation: Your conversion rates improve as we enhance consumer experience with HD images, industry-first Certified Resident Ratings & Reviews, and much more.

• BIGGER Partnership: Your investment in us means we invest in you through R & D, continuous testing and extensive consumer research.

• BIGGER Leadership: MORE tools. MORE reach. MORE solutions. MORE value.

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We Delivered 1.2 Million+ Leads in February*

What does Apartment Guide consider a lead? It’s simple…we only count a connected phone call or an email. Ask your other advertising sources what they count as a lead.

Average Leads Received Per Property in February 2013

*PRIMEDIA Internal Data

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Exclusive Partnership with Apartment Guide

• Trulia has signed an exclusive agreement with PRIMEDIA to add Apartment Guide’s listings to Trulia.com

• Trulia-PRIMEDIA Network allows advertisers to reach more than 16 million unique monthly visitors across our Web and mobile platforms

• Trulia users will now have access to photos and floor plans from more than 20,000 multi-family apartment communities and approximately 5 million units from ApartmentGuide.com

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Over 95% Of Our Leads Are Now Digital…Over 30% Delivered From Mobile Devices

Mobile Stats And Facts• By 2014, mobile usage will take over desktop.1

• In 2011, the U.S. saw a 55% increase in smartphone usage to 98 million subscribers, representing nearly 42% of all US mobile users.2

• Half of all local searches are performed on mobile devices.3

1Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider 2comScore, 2012 | 3Localeze/15miles Fifth Annual comScore | Local Search Usage Study, February 2012

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Enhancing The Consumer Experience

Photos

Photos will be featured on search results, photo carousel, and photo slideshow.• Professionally shot HD photos• Presents property in best light• Provides a better Consumer Experience• Photos Retouched In-House and loaded to MyAds• 10% MORE leads than those without

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Enhancing The Consumer Experience

Videos

Updated online video options highlight a property’s most unique selling features.• 35% MORE leads than those without• High Definition multimedia product• Professionally written script• Quick production turn-around time• NO production set-up fee

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Enhancing The Consumer Experience

Enhanced Floor Plans

• Listings with floor plans generate 8% more leads than those without floor plans• After unit pricing, floor plans are the most requested information for potential renters

Before After

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Enhancing The Consumer Experience

Panoramic Tour

• Professionally Shot, Full 360° Panoramic Tour for amenities and interiors

• Allows consumer to experience a ‘live’ tour through a community

• Panoramic Tours provide prospective renters a sneak peek of a community including floor plans, key interior features and amenities

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Certified Resident Ratings & Reviews

A new FREE! service from Apartment Guide to improve the quality of the site’s listings.

Expert third party Market Research firm is on board to administer the surveys and provide consulting on survey question best practices.

Includes new MyAG features to help property managers respond to reviews and improve operations.

Certified Resident Reviews are: More positive, More accurate, More actionable

Property provides list and independent party conducts free resident survey

Survey results are compiled and posted on My.Ag.com

Customer ratings and reviews are made live on website

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Maximize Your Leads With Diamond Max

Looking for an exclusive opportunity to promote your community? Look to Diamond Max to deliver maximum exposure for your community through prominent web and mobile placement.

Mobile Home Screen Placement

Homepage Listing

Top Diamond Tier Placement

FEATURES• Homepage listing, Top Diamond Tier placement

and mobile home screen placements• Geo-targeted, exclusive homepage placement• Detailed reporting through My.Ag.com

BENEFITS• Exclusive digital placement• Prominent branding exposure – both online and

mobile• 2,000 Ag Points

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Dominate Search Results with a Spotlight Trio PackageMove to the top of local search results with our Apartment Guide Spotlight Trio package! Follow prospective residents throughout the search experience as your spotlight property remains at the top of the search results page.

Mobile Spotlight

Apartment Guide Spotlight

Rentals Spotlight

FEATURES• Top placement and Spotlight Ad on Ag.com,

Rentals.com and Ag Mobile Apps (iPhone, iPad, Android and Kindle Fire)• Unlimited photos and floor plans• Link to your website and company logo

displayed

BENEFITS• Exclusive, limited inventory• 400 Ag Points• Package Discount: 25%

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Target Prospects with LeadMail

Targeting your prospects through email has never been easier. Our LeadMail program gives you the opportunity to tap into our database of millions of potential residents. Just provide us with your message, choose from our professionally designed templates and give us your targeted zip codes. We build your marketing email and deliver it promptly to the selected zip codes.

FEATURES• Email marketing service• Database of millions of prospective residents• Professionally designed templates

BENEFITS• Turnkey marketing solution• Great opportunity to promote community

events, new construction, special offers or resident incentives• Exclusive availability with a minimal investment

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Manage Your Brand with Reputation Monitor

Did you ever wonder what people are saying about your community? Reputation Monitor™ allows you to view and track consumer reviews and comments from a variety of sources...all in one place. Knowing how your community stacks up against others in your area can be a definitive advantage in the competition for prospective renters.

FEATURES• Online dashboard to view and track consumer

comments and reviews in one place•Monitors relevant conversations from search engines,

directory sites, review sites and social networks• Available with Gold Package or higher

BENEFITS• Learn how your community is perceived• Proactively resolve conflicts and immediately address

negative reviews• Reveals how often your property appears in searches• Ensures fresh and relevant listing content with the

ability to update as needed

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Build and Manage Your Social Media Presence

Accessed through Apartment Guide Reputation Monitor™, Apartment Guide SocialMedia Manager™ is a one-stop solution for all your social media needs that provides easy and hassle-free posting capabilities across Facebook®, Twitter© and LinkedIn©.

FEATURES• Publishing tool across top social media outlets• Listing content is syndicated to your Facebook page

through the Facebook “Powered by Apartment Guide” application• Option to “Like-Gate” your page to drive your number

of Facebook “Likes”• Available as upgrade with /Gold Package or higherBENEFITS• Increase brand awareness• Directly engage with residents and prospective renters• Drive more traffic to your community through ‘like’

management• Improve resident retention

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Update Your Listing with

With MyAds, editing your ApartmentGuide.com web listings is quick and easy. You can upload new photos, edit specials, coupons, web banners and spotlights anytime. Simple changes go live on ApartmentGuide.com within 30 minutes.

FEATURES• 24/7 password protected content

management portal• Tools to update content and images for your

Internet listings• Changes go live on ApartmentGuide.com in 30

minutes or less

BENEFITS• Puts you in control of your advertising• Quickly adjust specials or coupons daily• Respond quickly to competitors or seasonal

changesThe MyAds landing page allows you to see all of your properties. Quickly view your current and archived ads.

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Track Leads Instantly with My.ApartmentGuide

My.ApartmentGuide is a business intelligence tool for monitoring your listing performance, managing your incoming leads, listening to phone calls and viewing custom reports. Includes detailed business intelligence around online usage and listing content with custom report subscriptions available.

FEATURES• Performance details• Dashboard reports• Email and phone lead details• Email lead response time• Leads by hour, day and type• Property & management company level reporting

BENEFITS• Concise and easy-to-use tracking and reporting• Track your leads and evaluate your ads performance•Make sound decisions based on precise lead analysis• Validate every dollar you spend

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Achieve Your Goals With TARGETED Solutions

The Diamond Package is our premium package, offering exclusive placement that guarantees your community is one of the first to be seen by prospective residents. This package competitively showcases your community and connects you with maximum traffic and quality leads, delivering an incredible return on investment.

The Platinum Package is one of our most valuable package offerings, guaranteed to heighten your community’s online presence and promote consumer engagement, resulting in a high volume of quality leads. This package is packed with powerful enhancements that are certain to connect you with future residents.

The Gold Package is designed to broaden your reach, engage prospects and provide your community with the most quality leads possible. For a modest investment, this package is loaded with enhancements designed to deliver a steady stream of qualified leads.

The Silver Package is our most budget-friendly offering, designed for those with high occupancy levels that need a boost in traffic to maintain current levels, or for small communities with fewer available units. The Silver Package is the most economical way to generate a consistent flow of traffic to your leasing office.

EXCLUSIVE, PREMIUM PLACEMENTDIAMOND PACKAGE

TOP PLACEMENTPLATINUM PACKAGE

MIDDLE PLACEMENTGOLD PACKAGE

VALUE OPTIONSILVER PACKAGE

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FEATURES Included With Each PackagePRODUCT/FEATURE DIAMOND PLATINUM GOLD SILVER

Mobile Listing•Listing on Apartment Guide and Rentals Apps•Placement that covers entire mobile space• Includes iPhone, iPad, Android and Mobile browsers

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Rentals Listing •Placement varies by level XPremier

XFeatured

XStandard Plus

XStandard

HD Floor Plans •Creates a consistent floor plan experience for the consumer X X X X

HD Photos •Placement in Search Results, Photo Carousel and Photo Slideshow•Photos Retouched In-House and loaded to MyAds with no hassle to customers X X X

HD Videos •High Definition multimedia product with a professionally written script•Quick production turn-around time and NO set-up fee

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X30 Sec.

HD Panoramic Tours•Professionally Shot, Full 360 Panoramic Tour for Amenities and Interiors•Allows consumer to experience a ‘live’ tour through a community•Post Production done In-House

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Ratings & Reviews•Business Intelligence Tools for Management Companies•Ability to “flag” Abusive Content and to Respond to Residents•No Additional Cost •Free Moderation for Inappropriate Content

X X X X

Photo Plus •Photos scroll when user clicks the arrows•Check Availability button added to the photo gallery view X X

Reputation Monitor™•Online dashboard that enables you to view and track consumer comments

and reviews from a variety of sources•Ensures accurate business listings•Monitors and tracks competitors

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Social Media Manager •Easily manage your social media activities X X X

Ad Creator •Enables you to easily post your listing on CRAIGSLIST®•Up to 10 floor plans and 5 photos are displayed X X X

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Welcome to Rent.comThe Industry Leader in Pay for Performance Advertising

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At Your ServiceOur unique pay-per-lease business model allows you to cost-effectively fill vacancies and track return on investment

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Pay for Residents, Not ProspectsNo other ILS helps you measure your return on investment so easily.

No Setup Fees or Monthly FeesUnlike other listing sites, Rent.com has no setup fees or monthly subscription fees. There is zero cost until we fill your vacancies and generate new revenue for your community. You pay for residents, not prospects, so using Rent.com is 100% risk free.

Lease VerificationWe notify you when a renter reports a lease at your property and give you the opportunity to validate the lease before we send an invoice. We digitally track all renter activity on the site in order to verify lease reports.

Trackable ResultsYou can view detailed monthly reports on your listing’s leads and leases at any time through the website. Each month we’ll also email you an overview of how well your listing has performed.

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Smart*SEARCHSmart*SEARCH prioritizes listings in search results that prove to be highly engaging and that convert well to leads and leases.

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Smart*SEARCHDesigned to deliver the most relevant search results possible to renters.

Smart*SEARCH is our intelligent search ranking algorithm. It prioritizes listings in search results that prove to be highly engaging and that convert well to leads and leases. The best way to take advantage of Smart*SEARCH is to ensure that your listings are optimized for renter engagement.

Leverage Smart*SEARCH with these search ranking tips:

• Make Photos a Priority• Add Floor Plans• Use Specific Headlines• Keep it Current; Keep it Real• Include Details• Be Responsive • Pay Invoices on Time

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The New Rent.comNot only have we completely redesigned our website, but we’ve built it using cutting-edge technology so that it works on every device.

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The New Rent.comWe’ve redesigned the site with a smart new look.

New LookOur new look incorporates larger photos and a more intuitive interface,making it even easier for renters to find their best match.

New Features for Renters Search Nearby: Renters can find property listings near them based on their

current location. Search Results Features: In addition to the traditional list view, we’ve

added Grid View and Map View. Also, renters can now sort properties bybest match, price, reward card eligible, move in specials and property name.‐

Activity Tracking: We’ve added expanded our MyRent feature. This feature keeps renters’ searches organized by allowing them to save and favorite properties they have viewed or visited.

Take a Peek at the New SiteWe recently released the beta version of the new site. The goal of the beta stage is to fine tune and to gather feedback from a limited set of customers to address potential issues before full scale launch. The new site will launch to all customers in the spring.

New site beta URL: http://www.rent.com/oneweb-beta

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New Reporting ToolsMaintain and improve marketing performance metrics across your properties.

Listing QualityHigh quality listings include beautiful, relevant photos and floor plans, as well as accurate and detailed information. This report will help you track and improve the quality of your listings by providing information on whether your properties include your company logo, a main photo, additional property photos, floor plans, virtual tours, and current specials. It also tracks your change history so you can see the last time these elements were updated for each of your properties.

Market TrendsRental rates are a critical element of your leasing strategy, as well as the renter’s search process. This report will show you the average and median rent prices for various unit sizes (1BD, 2BD, etc.) within a specified city. You can also view this city-level pricing data by property size. For example, see the median price for a two-bedroom apartment in a 50 unit building versus a 200 unit building. This information can be used to identify competitive rental rates for your properties.

Renter Search TrendsSearch trends offers insight into how renters are searching for properties on Rent.com by indicating the fields and filters that they use to refine their apartment search. Data is available at the city level.

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Making Life Easier, Bringing You More Service

You deserve more from your marketing partner than great results...doing business with Apartment Guide& Rent.com should be easy and hassle free.

• Have a question? Contact Concierge

• Need a issue resolved? Contact Concierge

• Need something quickly? Contact Concierge

• Concierge – More service, More peace of mind

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Dedicated to helping you exceed your business goals

Well-KnownStable BrandsIndustry leader for more than

thirty years

ResultsROI you need

to achieve yourrevenue goals

InnovationBetter productsmean broader

consumer usage

Greater ExposureMore visitors than

any other ILS in the industry

Service

Dedicated Service to save

You time

TransparencyClient access to

reporting

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