1. 1. How To Promote Your Brand in Social Media Jakarta, 16 August 2015
2. 2. Digital Landscape
3. 3. Growth of Digital Channel
4. 4. Most Active Social Media Platform
5. 5. Social Media Channel Blogs: Wordpress, Blogger Microblogging: Twitter, Plurk, Koprol Location based social network: Gowalla, Foursquare, Facebook Place Events: Meetup.com, Eventful Online Advocacy & Fun Raising: Causes Wikis: Wikipedia, Wikimu Social Bookmarking: Digg, Google Reader Video Blog: Youtube
6. 6. SOCIAL MEDIA CHARACTERISTIC
7. 7. Facebook Characteristic Social Graph Full of engagement feature Edge Rank Constraint Mass Social Media Platform Strong Tie Network
8. 8. Twitter Characteristic Interest Graph More on Urban People Weak Tie Network
9. 9. Youtube Characteristic Interest Graph Second largest search engine Weak Tie Network
10. 10. Instagram Characteristic Interest Graph The benchmark for lifestyle Demand for great visuals Weak Tie network
11. 11. Digital Strategy
12. 12. Define Your Social Media Strategy Awareness Education Sales Engagement Loyalty Create need
13. 13. Key Success Factors Clear social media objective Choose the right channels Content Strategy and clear call to action Story telling
14. 14. Case Study of HijUp.com HijUp.com use Facebook, Twitter, Instagram, Blog even Pinterest to educate and create needs of the customers. One of the best brand with great content marketing in Indonesia
15. 15. Case Study Brodo Brodo is one of the most inspirational local brand that very innovative explore social media for reaching the target audience
16. 16. Case Study Cambridge Satchel Start us SME, the founder modified the classic satchel bag, and endorse blogger, create strong story telling and now collaboration with a lot of designer
17. 17. Case Study GoJek Go Jek create a lot of content that shareable trough social media that create awareness and product trial
18. 18. WOM Gojek Cantik This girl utilized for this campaign is not a real GoJek Driver just to make viral.
19. 19. Case Study Promoting WWW.HM We dont have any budget for promotion, I just concentrate mostly trough social media for promotion, create buzz, maintain community and trigger WOM, and it become best seller
20. 20. Case Study Pop Up Market PopUp a yearly event held by Prasetya Mulya students use social media to promote their event.
21. 21. Case Study Tees.co.id Endorse Rasya A measurable campaign by endorsement trough social media, with sales conversion to ecommerce website
22. 22. Tuhu Nugraha Dewanto COO Upnormals PingFans Book Writer WWW.HM Defining Your Digital Strategy Twitter: @Tuhunugraha E-mail: tuhu.nugraha@gmail.com LinkedIn: www.linkedin.com/in/tuhunugraha Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/ (Discussion and curated content about digital strategy)