Breakout A4 - How to Promote your Brand using Social Media
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April Chapman-Broussard
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April Broussard, Speaking Up!
Transcript of Breakout A4 - How to Promote your Brand using Social Media
April Chapman-Broussard
Overwhelmed?Overwhelmed?Overwhelmed?Overwhelmed?
April Chapman-Broussard
Successful
campaigns have..
ConsistencyConsistencyConsistencyConsistency
AuthenticityAuthenticityAuthenticityAuthenticity
engagementengagementengagementengagement
valuevaluevaluevalue
April Chapman-Broussard
April Chapman-Broussard
April Chapman-Broussard
Let’s Look At Some Let’s Look At Some
Statistics….Statistics….
• More than 250 million active users
• Fastest growing demographic is those • Fastest growing demographic is those
35 years old and older
• More than 8 million users become fans
of pages every day
April Chapman-Broussard
People do business with People do business with
people they….people they….
KNOWKNOW
LIKELIKELIKELIKE
TRUSTTRUST
April Chapman-Broussard
How Is FB Being Used?How Is FB Being Used?
�Fan Pages
�Groups
�Advertising
April Chapman-Broussard
Latest LinkedIn Facts
•LinkedIn has over 45 million members in over 200
countries and territories around the world.
•A new member joins LinkedIn approximately
every second, and about half of our members
are outside the U.S.
•Executives from all Fortune 500 companies are
LinkedIn members.
April Chapman-Broussard
Why Should We Use it?Why Should We Use it?
�Living Rolodex
�Question & Answers
�Marketing Events
�Finding Clients & Suppliers
�Groups
April Chapman-Broussard
April Chapman-Broussard
What are you doing? 140What are you doing? 140
April Chapman-Broussard
What are you doing? 140What are you doing? 140
Having a latte…
April Chapman-Broussard
What are you doing? 140What are you doing? 140
Six Tips for Customizing Your Small
Business Blog http://bit.ly.58s5b
April Chapman-Broussard
�Free Marketing
�Drive people to website/blog/events
�Develop Relationships
Why Tweet?Why Tweet?
�Develop Relationships
�Share Content
� Industry Research
April Chapman-Broussard
April Chapman-Broussard
Action Items:Action Items:
� Create Facebook Fan Page
� Create LinkedIn Group� Create LinkedIn Group
� Research www.Search.Twitter.com
� Start Building Your Networks
April Chapman-Broussard
April Chapman-Broussard
Thank You….Thank You….
April ChapmanApril ChapmanApril ChapmanApril Chapman----BroussardBroussardBroussardBroussard
www.Speakin-Up.com
904.589.1234
www.NFiStudios.com
407.282.3121
