PROMOTING YOUR BRAND ON SOCIAL

without being a tool

with Nadine Long

OBLIGATORY SELF-PROMOTIONAL SLIDE

Nadine Long

@nadineblong

Internet user

content & social strategist

SLOW YOUR ROLL.

IS SOCIAL RIGHT FOR YOU?

• Do your customers use it? (Most likely yes.)

• How do you interact with your customers now? How will social fit in?

• Do you have time?

CHOOSE YOUR VICTIM

• Understand your customer:• Who are you talking to?

Age, gender, location.• What are they interested in?• What problem does your

product/brand solve for them?

PICK YOUR POISON

• Which social networks are right for your brand?

• You don’t have to be everywhere to see benefits.

HOW TO BE A TOOL

ANNOY YOUR FRIENDS & CUSTOMERS

• Spam your friends to grow your follower count.

• Care only about the number of followers you have.

TALK ABOUT YOURSELF

• Customers are only following you to hear about you, anyway.

• Don’t bother being human. You’re a business!

BE LAZY

• Auto-post to every social network. It’s easy!

• Don’t respond to anyone. • Don’t promote your social

channels on your site, email, etc.

• Indulge in like- and click-baiting.

HOW NOT TO BE A TOOL

DON’T JUST WING IT• Do some market research

• Explore social on a personal account• Try some things! Twitter chats, Google

Hangouts.• Build your own personal profile (but

DON’T BE A TOOL).

• Combine this knowledge with your customer profile and preferred networks to decide what will work best for you.

THIS IS IMPORTANT: PLAN

+ =

STAY INFORMED• Be aware of platform

changes• Be aware of new

platforms – you never know how you might be able to reach new customers.

THE NON-TOOL’S TOOLKIT

SCHEDULING/CONTENT PLATFORMS TO KNOW

• Buffer• Tweetdeck• Hootsuite• Prismatic• Klout

DESIGN TOOLS• Canva• Flickr (creative

commons)• Fotor• Photoshop Express

Editor

WORDPRESS PLUGINS

• Social counters (show number of shares across social channels)• Arqam Retina Responsive Counter

• Social Sharing Buttons• Jetpack• Social Share

• Photo galleries for Instagram• The Instagram Feed

• Twitter feeds (tons!)• Content planning/scheduling

• Co-Schedule (app, not plugin)

EXTRA CREDIT

EXTRA CREDIT• Optimize your website

content for social sharing• Track your social media

analytics• Google Analytics, bit.ly,

Simply Measured

• Hold contests/sweeps• Advertise

QUESTIONS?

ATTRIBUTION• User by Wilson Joseph from The Noun Project• Bottle by Javier Sánchez from The Noun Project• Network by Eric Bird from The Noun Project• Sushi by Isabel Martínez Isabel from The Noun Project• Disapprove by Venkatesh Aiyulu from The Noun Project• Team by Wilson Joseph from The Noun Project• Selfie by Matt Brooks from The Noun Project• Sleep by DonBLC 123 from The Noun Project• Applause by Mister Pixel from The Noun Project• Calendar by Ed Harrison from The Noun Project• Cake by Arthur Shlain from The Noun Project• Drawing by Scott Kennedy from The Noun Project• Chat by Ivan Colic from The Noun Project• Diagram by TobenWooben from The Noun Project• Game Plan by Darren Barone from The Noun Project• Thumbs Up by Melvin Poppelaars from The Noun Project• Swiss Army Knife by Oliver Guin for The Noun Project