How to Build and Promote Your Personal Brand
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Transcript of How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
73% Recruiters Research Candidates Online
90% Consumers Trust Recommendations From Others
100% of YOU have a Personal or organisation reputation to protect
Your Personal Brand
Your Reputation
Your Trustworthiness
It’s All About You
NOT
Unique
Promise
Value
Constant
Consistent
Clear
A strong personal brand is:
Activity – Developing Your Personal Brand
• What would you like to call your job title?
• How would you describe what you do? • Which 3 words would you like people to
use when they describe you?
Dan Schawbel
William Arruda
www.personalbrandingblog.com
www.thepersonalbrandingblog.com
rep·u·ta·tion /ˌrepyəˈtāSHən/
Noun
1. The beliefs or opinions that are generally held about someone or
something.
2. A widespread belief that someone or something has a particular habit
or characteristic.
Synonyms
repute - fame - name - report - renown - character
Perception is Reality
•Do people know who you are? •Do people know what you do? •What do they associate with you? •What words would they use to describe you? •Why do they see you as they do? •When they think of you, what thoughts jump into their mind?
You are all good friends of mine who have also known me in a work context. Some of you have known me for ever and some of you have got to know me relatively recently but you all have opinions I value. So my question is this. When you think of the work Antoinette Oglethorpe (as opposed to the chardonnay swigging one!), what do you think of? You don’t need to give a lengthy answer, I’d just be interested in the two or three words that come to mind. If this all sounds too hard or you just don’t want to be put on the spot, don’t worry. But any thoughts you’re happy to share would be a great help.
E-mail requesting Feedback
Trust Doesn’t Develop By Accident
Charles H. Green
www.trustedadvisor.com
You
Publish
Present
Publicise
Personal Contact
4 Strategies for Managing Your Reputation
Online Offline
Offline Tools & Channels
A
Magazine Articles
CONTENT
Book
Being in the office
Public Speaking
Client Meetings
Networking
Online Tools & Channels
A
Blogging
CONTENT
Website
LinkedIn Twitter
Industry Forums
Managing Your Reputation
• Which strategies, tools and channels are you currently using?
• Which would you like to use more of?
• Which are you currently not using and would like to start?
How trustworthy are you?
Take the Quiz http://trustsuite.trustedadvisor.com
Your Personal Brand
Your Reputation
Your Trustworthiness
Questions?
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently”
Warren Buffet
Keep in touch
Website: www.antoinetteoglethorpe.com Email: [email protected] Telephone: 0191 286 4311 or 07957 604783 LinkedIn: www.linkedin.com/in/antoinetteoglethorpe Twitter: www.twitter.com/antoinetteog