2014 Rock Your Brand Webinar Series: Promote Your Brand

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description

"If you build it, they will come." While this may have worked in the 1980's flick Field of Dreams, when it comes to your online presence, having a website alone isn't enough. Building a solid promotion strategy through social media is the key to raising awareness of your brand. Learn the basics of: - social media platforms - the do's and don'ts of posting - how to sound like your brand online

Transcript of 2014 Rock Your Brand Webinar Series: Promote Your Brand

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Camie Rodan, Branding DirectorTwitter: @CamieRodan of @Sisarina

Promote Your

Brand

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We be tweetin’

@Sisarina#rockyourbrand

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Who are you?

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Guess the movie…

@CamieRodan | #rockyourbrand

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@CamieRodan | #rockyourbrand

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“If you build it, They will come.”

@CamieRodan | #rockyourbrand

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@CamieRodan | #rockyourbrand

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Promote Your Website4 Steps

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4 Steps to Promote Your Website

1. Your Voice

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Who is Your Company?

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Who is Your Company?

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• We vs. I• Formal vs. Informal• Corporate vs. Fun• In the middle

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Who represents your Company?

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AARP

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AARP

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AARP: Meet Rhonda

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AARP

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DiGiorno Pizza

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DiGiorno Pizza

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DiGiorno: The Couch Potato

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Can anyone define their company voice?

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4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP

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C: Capacity

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C: Capacity

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Be realistic with your physical capacity

for marketing.

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C: Capacity

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C: Capacity

@CamieRodan | #rockyourbrand

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C: Capacity

@CamieRodan | #rockyourbrand

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C: Capacity

@CamieRodan | #rockyourbrand

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A: Audience

Who is your ideal client?

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A: Audience

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A: Audience

@CamieRodan | #rockyourbrand

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A: Audience

Know your influencers?

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P: Platform

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The truth:You don’t have to be on

Facebook

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P: Platform

Information? Tips & Tricks?

Twitter, LinkedIn, Google+, Quora

Pictures? Instagram, Facebook, Pinterest

Video? YouTube, Vine

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Pick one or two social platforms,And rock them!

@CamieRodan | #rockyourbrand

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What should I talk about?

@CamieRodan | #rockyourbrand

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4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP3. Find Your Buckets

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@CamieRodan | #rockyourbrand

What are you already talking about?

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Find Your Buckets

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Find Your BucketsSisarina’s Buckets:- Inspiration- DC Events- Branding | Marketing |

Websites

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Find Your Buckets

@CamieRodan | #rockyourbrand

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Find Your Buckets

@CamieRodan | #rockyourbrand

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@CamieRodan | #rockyourbrand

Want to share your buckets?

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4 Steps to Promote Your Website

1. Your Voice2. Determine Your CAP3. Find Your Buckets4. Rock Your Content

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Tip 1: Brand your outlets

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Tip 2: Separate your social

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Tip 3: Do a lot with a little

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http://bit.ly/RYBDollarShaveClub

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Tip 4: Track your progress

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Tip 5: Don’t be discouraged

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If you build it just right, they will come.

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Questions?

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SAY HI!TWEET ME @CamieRodanEMAIL ME [email protected] TIPS at sisarina.com/blogSTOP BY WEDNESDAYS: bit.ly/CupofInspiration

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