Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of...

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Health Tourism in Hungary

Transcript of Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of...

Page 1: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Health Tourism in Hungary

Page 2: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Health tourism in numbers

• 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights were

spent is Spa- and Wellness Hotels in Hungary.

• 14 % of foreign visitors came to Hungary with a purpose to heal

• The most important sending countries for spa and wellness hotels are Germany, Russia and Austria

Page 3: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Germany; 27,80%

Russia; 16,10%Austria; 11,20%

Czech Rebuplic; 5,80%

Romania; 3,20%

Poland; 2,10%

Switzerland; 2,20%

Italy; 2,40%

Slovakia; 2,60%

Ukraina; 2,60%

Israel; 1,80%

Germany

Russia

Austria

Czech Rebuplic

Romania

Poland

Switzerland

Italy

Slovakia

Ukraina

Israel

Page 4: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Results in Health tourism in 2012

Number of tourist arrivals Tourist nights

Spa hotels +10,2% +9,6%

Wellness hotels +11,2% +13,4%

Page 5: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Promotion of Health tourism

Page 6: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.
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Brochures

• 6 languages

• German, Russian, English, Czech, Slovak, Romanian

• New image, new photos, „Hungaricum” methods (USP),

market-specific texts

Page 8: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Cross-border cooperations

• European Quartett (Russia, India, USA, China, Taiwan, Latin-America, Japan, Dubai, Australia)

• Spa-Ce • Hungary-Serbia Cross-border Co-operation programme

Page 9: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Specialities include

• Under 80% of Hungary’s territory thermal water can be found

• Europe’s one and only „cavebath” is in Miskolctapolca

• The only thermal lake in the World, in which people are able to swim in every part of the year is the Lake Hévíz

• Budapest is the one and only Spa Capital in the World

• Turkish baths are operating since the XVI. Century

• Bio products, herbs, wine culture, vibrant cultural life

Page 10: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

Hungary’s current supplies

• 1 298 spa springs• 385 settlements across Hungary are offering thermal or spa

bath• 14 qualified health resorts• 30 qualified spa resorts (up to more than 10,5k rooms)• 163 wellness hotels (27,3k rooms)• 39 qualified thermal baths• 5 thermal caves• 81 qualified mineral waters, 315 healing water springs• 5 healing mud occurence• 1 mofetta

Page 11: Health Tourism in Hungary. Health tourism in numbers 35 % of the commercial overnights, 49 % of domestic overnights and 24 % of the foreign overnights.

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