COMBINING KNOWLEDGE IN TOURISM DEVELOPMENT The case of North Jutland, Denmark Henrik Halkier Aalborg...
9
COMBINING KNOWLEDGE IN TOURISM DEVELOPMENT The case of North Jutland, Denmark Henrik Halkier Aalborg University [email protected] Tourist overnights
-
Upload
aubrey-washington -
Category
Documents
-
view
220 -
download
5
Transcript of COMBINING KNOWLEDGE IN TOURISM DEVELOPMENT The case of North Jutland, Denmark Henrik Halkier Aalborg...
COMBINING KNOWLEDGE IN TOURISM DEVELOPMENTThe case of North Jutland,
Denmark
Henrik HalkierAalborg [email protected]
Tourist overnights
COMBINING KNOWLEDGE IN TOURISM DEVELOPMENTThe case of North Jutland,
Denmark
Henrik HalkierAalborg [email protected]
1. Tourism, innovation and knowledge
combination
2. Analysing knowledge dynamics in tourism
3. Temperate coastal tourism : A case study4. Conclusions and perspectives
TOURISM, INNOVATION and KNOWLEDGE COMBINATION
Limited innovation an oft-repeated claim in tourism research Small actors with limited resources Many life-style businesses
Competitive pressure on European destinations growing Cheap flights, also to far-away destinations Internet creates new transperancy for experienced travellers
Need to stimulate change through public policy obvious Refining existing experiences: Cumulative knowledge New experiences/visitors: Combination of knowledges
Two challenges Different forms of knowledge Organisational fragmentation
Henrik Halkier – [email protected]
TOURISM, INNOVATION and KNOWLEDGE COMBINATION
Henrik Halkier – [email protected]
Travel services• commercial• infrastructural
On-site services• accommodation• catering• transport
Experiences• prescribed/voluntary• non-/commercial
Market intelligence
Production /consumption
Consumption monitoring
Conception/ design / marketing
DESTINATIONS
TOURISM, INNOVATION and KNOWLEDGE COMBINATION
Henrik Halkier – [email protected]
Travel services• commercial• infrastructural
On-site services• accommodation• catering• transport
Experiences• prescribed/voluntary• non-/commercial
Market intelligence
Production /consumption
Consumption monitoring
Conception/ design / marketing
DESTINATIONS
Symbolic
Symbolic
Synthetic
DIF
FER
EN
T K
NO
WLED
GE D
OM
AIN
S
ANALYSING KNOWLEDGE DYNAMICS IN TOURISM
Qualitative approach focusing onInter-organisational relationsCreation, acquisition and use of knowledgeDifferent forms of knowledge
Activity domains: marketing, experience production, service, … Analytical / Synthetic / symbolic Tacit / explicit
Discourses on interaction and knowledge dynamics
Henrik Halkier – [email protected]
TEMPERATE COASTAL TOURISMA case study of knowledge
combination
Studying destination Top of Denmark, North Jutland Three municipalities, leading leisure tourism area Small tourism enterprises, holiday homes, campin A qualitative longitudinal study (EU FP6 EURODITE)
Three stages of destination development
Henrik Halkier – [email protected]
Organisation Initiatives
1989 Horizontal collaboration between tourism associations
Reservation System Service Marketing
1996 Municipalities and tourism associations create DMO
Prolonging of season Product development Networking within sector
2007- Municipalities and tourism associations sponsor DMO
Branding All-year tourism Extra-sectoral networking
TEMPERATE COASTAL TOURISMKnowledge combination, challenges and
prospects
Henrik Halkier – [email protected]
Organisation: Mutual dependency in decentralised networkWidespread ownership to small centre via task involvement
Overcoming longstanding competition between localitiesSecuring local links to small firms
Overcoming public-private divide in knowledge/funding
Knowledge combination gradually increase Mobilising tacit knowledge of small private firms Employed in joint promotion/innovation projects Reaching outside ‘traditional’ sector (attractions,
accommodation) Food to increase attraction and prolong season External sources of knowledge fairly limited Caught in VisitDenmark-defined segmented universe
COMBINING TOURISM KNOWLEDGE Conclusions and perspectives
Henrik Halkier – [email protected]
Development and policy challengesAddressing longstanding organisational-cultural barrier
Inter-local rivalries, public-privateSuccessful mobilisation of tacit knowledge
for marketing (and development) purposesCombination of symbolic/synthetic knowledge across domainsInward-looking knowledge strategies
Interpretative horizon defined by VisitDenmark segmentation
Future research Intertwining of knowledges and organisations pronounced Knowledge typologies may be of less importance Epistemic communities, communities of practice? Organisational learning literature a source of additional
inspiration
