VISIT FINLAND...Sources: Visit Finland Statistics Service Rudolf, Statistics Finland Japanese...
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VISIT FINLAND Japan - Market Review
Transcript of VISIT FINLAND...Sources: Visit Finland Statistics Service Rudolf, Statistics Finland Japanese...
VISIT FINLAND
Japan - Market Review
10 % 1 %-6 %
-4 % 2 %5 %
7 %5 % -1 %
-13 % 2 %7 %
21 %
16 %
-7 %6 %
5 %
11 %
-10 %4 %
0
50,000
100,000
150,000
200,000
250,000
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Japanese overnights in Finland 2000-2019
Share of overnights by regions 2019
72% 5% 4% 19%
Year 201910th in country rankings
with a 3% share of foreign overnights
Average change 2000-2019: +3%
Change 2019 compared to 2000: +57%
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Japanese overnights in Finland / Year 2019
Year 2019
225 000 overnights in total
+4% compared to 2018(-6% compared to 2017)
90% of these overnights were spent in the city of Helsinki(change +5%compared to 2018),
(only 10% spent in Vantaa or Espoo)
22% in Oulu (+46%)18% in Turku (+2%)
33% in Tampere (-20%) 19% in Lahti reg. (+5%)15% in Jyväskylä (+41%)
39% in Inari-Saariselkä (+4%)38% in Rovaniemi (+3%)9% in Kittilä-Levi (+20%)
Please note, other destinations than Helsinki, Vantaa and Espoo in Uusimaa county are counted in Coast and Archipelago marketing area(e.g. Porvoo, Tuusula, Lohja, Hanko, Raasepori etc.)
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0
50,000
100,000
150,000
200,000
250,000
300,000
Winter (12-02) Spring (03-05) Summer (06-08) Autumn (09-11)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
JAPANESE OVERNIGHTS IN FINLAND BY SEASON
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Winter (12-02) Spring (03-05) Summer (06-08) Autumn (09-11)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
WHOLE COUNTRYHELSINKI METROPOLITAN AREA
COAST AND ARCHIPELAGO
LAKELAND
LAPLAND
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2020
2019
2018
2017
Source: Visit Finland Statistics Service Rudolf, Statistics Finland
Monthly overnights by Japanese visitors in Finland 2017-2019 & Jan-Feb2020
2019M12* 2020M01* 2020M02*
Nights spentChange of
nights spend, %Nights spent
Change of nights spend, %
20 355 14,8 16 924 19,1 21 569 20,311 228 16,4 8 764 24,6 10 331 11,4
635 1,0 627 16,1 783 -3,1
447 -58,5 345 -49,3 829 51,0
8 045 26,1 7 188 20,8 9 626 32,0
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Monthly change in Japanese overnights 2019/2018
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Denmark 44 % 34 % 10 % 13 % 2 % 4 % 15 % 23 % -7 % 33 % -1 % 6 % 12 %Finland -6 % -9 % 13 % 49 % 3 % 14 % 0 % 4 % 8 % 13 % -23 % 15 % 4 %Iceland -53 % -39 % -26 % 9 % -9 % -15 % 35 % -5 % -7 % -8 % -15 % 19 % -14 %Norway 29 % -15 % -7 % 74 % -3 % 2 % -21 % -19 % -6 % 23 % 19 % 35 % -4 %Sweden 24 % 6 % 24 % 5 % 1 % -4 % -18 % 1 % 7 % 11 % -28 % 37 % 1 %
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5,000
10,000
15,000
20,000
25,000
30,000
35,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Finland 2019 Norway 2019 Sweden 2019 Denmark 2019 Iceland 2019
JAPANESE MONTHLY OVERNIGHTS IN THE NORDIC COUNTRIES IN 2019
Denmark: Hotels, holiday resorts, camping sites and youth hostels, AND marinas & holiday cottages Finland: Hotels, youth hostels, holiday villages and camping sitesIceland: Hotels, youth hostels, holiday centres, and camping sites, AND guesthouses, apartments, sleeping-bag facilities, lodges in wilderness and private-home accommodation Norway: Hotels, youth hostels and camping sites, AND holiday dwellingsSweden: Hotels, youth hostels, holiday villages and camping sites, AND commercially arranged rentals in private cottages or apartments
Source: D2 Digital Demand
Internet searches• 556 800 travel-related Internet searches concerning Finland
• +37 % compared to previous year
Japanese travelers’
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10000
20000
30000
40000
50000
60000
70000
80000
Japan Seasonality in Searches
2018 2019
0 20000 40000 60000 80000 100000 120000 140000
Hotels
Cafes
Santa Claus
Food Tourism
Tours
Jungles and Forests
Northern Lights
Travel
Saunas
Tourism
Japan Top Microbrandtags
2018 2019
+91 %
+26 %
+20 %
+97 %
-1 %
+52 %
+80 %
+48 %
+15 %
+66 %
