James Berresford Chief Executive VisitEngland · •Year-end 2012 domestic tourism results will be...
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James Berresford Chief Executive VisitEngland Since we last met…
Transcript of James Berresford Chief Executive VisitEngland · •Year-end 2012 domestic tourism results will be...
James Berresford Chief Executive VisitEngland
Since we last met…
• VisitEngland/ VisitBritain
• Senior team
• Business Tourism
Corporate update
Rugby World Cups
Rugby World Cup (s)
• RLWC Oct 26-Nov 30 2013
• ERWC Sept 18-Oct 31 2015
• We are working with both organisations:
developing PR, social media and other promotional activity
Visitor experience (welcome, accessibility, sustainability, stadium tours/VAQAS etc.)
• Significant opportunities for destinations
England’s event!
Fans stay longer and have time to explore
Not just about host venues but team camps and places to visit
“Create more magical memories to take home and treasure….”
“Enjoy all that England has
to offer with Blacks –
everything you need for Life
Outdoors”
“Get more. Book with a
local”
‘get more of England @ the last
minute’
• Upload your own suggestion www.101thingstodoinengland.co.uk
• Get your partners to do the same!
• Tweet about it #101thingstodo
• “Like” and “share” the app on Facebook
• Engage your regional media – we want them to get behind their local nomination
• Host the button on your own website – contact the PR team
HOW YOU CAN GET INVOLVED
• A comprehensive tourism product
• Populated with images that appeal to the domestic and international markets
• Modernising the England imagery product
Expand the image library to include
•b-roll and video •brand logos •PDFs of copy •press releases
Next steps
Domestic trip volumes have declined in 2012 (though spend has
increased by 5%)
0
10
20
30
40
50
60
Domestic Overnight Trips in England – Rolling 12 Month Trend
Holidays VFR Business
Trips
(m) Jan – Oct
2012
-3%
Holiday
VFR
Business
-6%
-2%
Source: GB Tourism Survey
11
8
5 5
2
-3 -4
-13
-15
7
-3
-5
-9
Domestic Holiday Trips in England - Jan – October Year on Year Change (%)
2012 leisure trends varied by destination type and location
Other Updates
Research Surveys
• Annual Attractions Survey launches this week
Please encourage your attractions to take part
• Year-end 2012 domestic tourism results will be available in February (Day Visits ) / April (Overnights)
• New wave of staycation research starts late February
• New research into booking patterns and lead times to start soon
Other News
• Tourism Intelligence Unit (ONS) secure for at least another year
• Ceremony: Monday 20th May
• The Point, Lancashire Cricket Club in Manchester
• Voting take place on Superstar (Daily Mirror readers) – Announced during ETW
VisitEngland Awards for Excellence
Business Development
• Keen to build on (jointly branded) workshops held with e.g. Visit Bath and Visit Essex…can target by sector (accommodation/attractions) or by theme (secondary spend, online marketing, volunteering, accessibility)
• New case study exploring taxi driver welcome training
• Working with Liverpool on a City Tours assessment scheme to complement their work in raising standards
• There have been several changes at DCMS with a new tourism team
• Ministerial Bid Initiative
• Consultations upcoming
European Package Holiday Travel Directive Siting requirements for Broadband
Update from Whitehall
• DEFRA
ANOB statement on Tourism (addressing the lack of tourism policy for these rural areas).
Bathing water quality
• Partnership statement with English National Park Authority Association (ENPAA)
Our Engagement Activity
• Department for Transport
Brown Signs Task Force reviewing Brown Signs guidelines
Providing advice supporting
the introduction of new county
boundary welcome signs
(piloted in five areas)
• BIS
LEPs/ EU funding streams
Twice yearly briefings (DMO
content needed)
Our Engagement Activity
Visitor Economy Forum
• Over 100 delegates attended, including attractions, destinations and LEPs. 100% satisfaction levels.
• Outcomes now available at www.visitengland.org.
• RBS/Natwest relationship forged:
Talking business support and lending
Sponsoring next year’s event
• Next VEF is 5th December 2013.
• Express interest at [email protected]
• Campaign activity
• Customer First!
• MPs meet the industry events
• www.englishtourismweek.co.uk
