IS GREEN THE NEW BLACK?

The Shape of Things to Come: Challenges & Opportunities

WHERE ARE WE HEADED?

THERE ARE

BIG CHALLENGES AHEAD

4

BUT THERE ARE ALSO

BIG DEVELOPMENTS

We Are Moving TowardsA MORE SUSTAINABLE FUTURE

Corporations facing increasing pressure

to investigate the sustainability of their

supply chains

The scales have tipped on global climate change

Human induced climate change is a scientific

reality, and its decisive mitigation is a moral and

religious imperative

Europe’s Top Oil Producers Unite in Push

on Climate Policy

Repsol, BP Plc, Eni SpA, Royal Dutch Shell Plc, Total SA and BG Group Plc

Solar will become the dominant source of electricity by 2050.

Predicted by the International Energy Agency

733% growth in renewable since 1990

VS. 51% growth in fossil fuels

A million new electric cars to hit the streets of U.S. cities annually

by 2024

HOW WILL THIS CHANGE YOUR BUSINESS?

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THE PRESSURE IS RISING

Consumer Pressure

Government Pressure

Corporate Pressure

RISE OF THE SMART CITY

Smart cities use innovative information and technologies (“Smart”) services to be more

intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service

delivery and quality of life.

SMART Cities with carbon neutral targets

The Tourism and Events Sector is a Top 10 industry and needs

to play its part

SCANDINAVIA

.SINGAPORE

ORLANDO, UNITED STATES

THAILAND

TAIWAN

KOREA

Leading cities are also embarking on their journey towards becoming a sustainable destination

What does a sustainable destination look like?: Global LeadershipSome leading cities have embarked on aggressive certification strategies

100% venues certified

98% hotels certified

50% taxis certified

30% restaurants certified

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CONSUMERS ARE CHANGING

Today – 2% of the consumers are very

interested in a sustainable lifestyle

Brands predict in 5 years – 98% will be

interested in a sustainable lifestyle

OF CONSUMERS WANT TO SEE THE BRANDS THEY USE SUPPORT WORTHY SOCIAL AND ENVIRONMENTAL CAUSES

93%

SOURCE: FUTERRA & BSR

TEENAGERS SAY THEY WANT TO BUY MORE SUSTAINABLE PRODUCTS.

SOURCE: FUTERRA & BSR

¾

Consume less: 81% Buy from unknown brand: 80% Pay more: 71% Take a pay cut: 62% Share rather than buy: 61% Eschew quality: 57%

Consumers are prepared to make sacrifices

SOURCE: CONE COMMUNICATIONS

80%JOB SEEKERS PREFER TO WORK FOR CSR DRIVEN COMPANIES

SOURCE: PI SLICE

90%OF PROFESSIONALS FEEL THAT CSR IS A MORAL RESPONSIBILITY THAT COMPANIES HAVE TOWARDS THE LOCAL COMMUNITY

SOURCE: PI SLICE

93%OF TRAVELLERS BELIEVE TRAVEL COMPANIES SHOULD BE RESPONSIBLE FOR PROTECTING THE ENVIRONMENT

SOURCE CONDE NAST TRAVELER

58%TRAVELLERS WHO SAID THEIR HOTEL CHOICE IS INFLUENCED BY THE SUPPORT THE HOTEL GIVES TO THE LOCAL COMMUNITY

SOURCE CONDE NAST TRAVELER

28%THE PERCENTAGE FESTIVAL ATTENDEES ARE PREPARED TO PAY MORE FOR SUSTAINABLE FOOD OPTIONS IF AN EVENT OFFERS GREEN VALUES

SOURCE JOURNAL OF SUSTAINABLE TOURISM

BRANDS RECOGNISE THAT SUSTAINABLE PRODUCTS, BEHAVIOURS AND SERVICES ARE THE FUTURE.

Sustainability is Tipping

Storydoing Brands are using

E V E N T S to activate sustainability

commitments by engaging audiences and demonstrating

innovation.

SUSTAINABLE EVENTSA POWERFUL WAY TO MAKE YOUR SUSTAINABILITY COMMITMENTSCOME TO LIFE

41%of MCI’s clients are now looking at the sustainability performance of their suppliers

76%of MCI’s suppliers have seen an increase in client interest

$150 million in client events at Las Vegas Sands Corporation wanting sustainability:

• Environmental policy• Recycling program• Sustainable food• Reuse and donation• Water & Energy conservation efforts• Sustainable procurement policy: cleaning

products, paints and sealants, paper products etc. • Event Impact Statement (carbon, utility

consumption and waste recycling data)• Community engagement activities• Health and safety audits and measures

Trending; Increasing Client Requests

ROADSHOW 4 COUNTRIES2,757 DELEGATES

SUSTAINABLE BRANDCASE STUDY

AIMED TO USE SUSTAINABILITY TO TRANSFORM THE BRAND EXPERIENCE

AUDIO VISUALWASTE

EXHIBITION & SIGNAGEBRAND EXPERIENCE #1

SUSTAINABLE MATERIALS

90%

SUSTAINABLE MATERIALS

89%

REDUCTION OF WASTE

88%

REIMAGINE THE FOOD EXPERIENCE

BRAND EXPERIENCE #2

FRESHLOCALORGANIC SEASONAL SUSTAINABLE

RETHINKING AUDIENCE ENGAGEMENT

BRAND EXPERIENCE #3

OF ATTENDEES WERE AWARE OF EVENT’S SUSTAINABILITY INITIATIVES

85%

SOURCE: MCI & SYMANTEC

INCREASE IN AUDIENCE PERCEPTION OF SYMANTEC AS A BRAND THAT IS COMMITTED TO SUSTAINABILITY

49%

SOURCE: MCI & SYMANTEC

Final Word: Sustainability from an executive perspective

49

“Symantec is among a too small group of leaders who are active in pursuit of sustainable event innovation. The size and attendance at these type of events represents a tremendous opportunity to influence change in corporations, destinations and venues around the world.”

Daren Thompson, CTO Symantec

Consumer Pressure

Government Pressure

Corporate Pressure

IT’S TIME TO REIMAGINE YOUR ENGAGEMENT AROUND SUSTAINABILITY.LIVE EXPERIENCES HAVE THE POWER TO DRIVE CHANGE

CONCLUSIONS

“WE’RE NEVER GOING TO SCARE PEOPLE INTO LIVING MORE SUSTAINABLY! WE HAVE TO BE ABLE TO DEMONSTRATE JUST HOW DYNAMIC AND ASPIRATIONAL SUCH A WORLD COULD BE”.

JONATHON PORRITT

Email: Pranav.sethaputra@mci-group.comWebsite: www.mcisustainability.comBlog: lessconversationmoreaction.com