Freedom from IT: How to Give Power Back to Marketing and Merchandising Teams
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Freedom from IT: How to Give Power Back To Marketing & Merchandising Teams Presented by Sponsored by
description
Mozu's Director of Product Marketing, Mike Haze, and IDC's Senior Research Analyst, Miya Knights discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. Watch the webinar replay here: http://info.mozu.com/webinar-omni-channel-strategy-connected-consumer.html
Transcript of Freedom from IT: How to Give Power Back to Marketing and Merchandising Teams
Freedom from IT: How to Give Power Back To Marketing &
Merchandising TeamsPresented by Sponsored by
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About CCS 2014
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Today’s Panelists
Miya KnightsSenior Research Analyst, IDC Retail Insights
Debbie HaussEditor-in-Chief Retail TouchPoints
MODERATOR
Mike HazeDirector Of Product Management, Mozu
Freedom from IT: How to Give Power Back To
Marketing & Merchandising TeamsMiya Knights, Senior Research Analyst
IDC Retail Insights, Thursday, 18th September 2014
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The changing enterprise IT landscape
LOB
Productivity
Infrastructure
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
New bases of competition
5 ‘I’ consumers • Instrumented• Informed • Interconnected
• Omnichannel • Commerce• Transparency• Offer Orchestration
• Analytics• Next Best Action• Socialytics• Collective Intelligence
• Shopping apps• Living apps
Social merchantStores as Centers for Omnichannel Orchestration
Collaboration
#1: Four pillars of the 3rd platform—
big data, cloud, social, and mobile — will accelerate transformation of retailing
10© IDC Visit us at IDC.com and follow us on Twitter: @IDC
The Five “I” Shopper
Instrumented - Through mobile devices
Informed – Through “Always-on” internet access
Interconnected – Through social communities
In-place – In-store, in public, or at home
Immediate – In their ability to take action
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Customer Centric Transformation
Customer Centric Transformation - Inhibitors
• Conflicting C-level initiatives put pressure on ability of IT to keep pace
Investment Priorities
• Demand for real-time analytics
• Mobile engagement imperativesPace of change
• Speed and quality of customer insight stymied by lack of analytical agility
Poor IT/LOB collaboration
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The Omni-channel Consumer influences new retail IT model – O3
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Omni-channel Commerce Pulse
MarketingMerchandisin
g
Loyalty Analytics
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Omni-commerce Digital Checklist
Scalability &
resilienceIntuitive interface
Partner
ecosystem Open APIsTemplate
development
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Thank You!
© IDC Retail Insights Visit us at IDC-ri.com
Miya KnightsSenior Research AnalystIDC Retail Insights
[email protected]+44 (0) 20 8987 7174 (office)
Twitter: @mazzaknights
Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2014. Reproduction is forbidden unless authorized;
Contact [email protected] for information. All rights reserved.
Confidential and Proprietary Information
PUTTING CONTROL IN THE HANDS OF MARKETERS
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Showcase: Mystic Sports
JennyHead of Commerce, Mystic Sports
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Relevant Customer Engagement
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Scaling to Deliver Relevant Customer Engagement
MASTER CATALOG
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Contextual Incentives
10% Discount FIRST TIME PURCHASERCustomer receives discount based on unique shopping habits
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Contextual Incentives
10% Discount FIRST TIME PURCHASERCustomer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMERCustomer receives unique discount based on shopping history
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Empowering Marketing & MerchandisersBusiness users should demand the power to deliver better, more relevant experiences that convert.
v
Site and Channel Definition
Promotion Management
Customer Data
Management
Catalog Management
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Mozu Overview
Converge Commerce + Content
Predictable Pricing
Multi-Brand, Multi-Site
Omni-Channel Capabilities
Mobile by design
API-first
Multi-Tenant SaaS
Open SourceSDKs
Built for Business Designed for Innovation
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Curious to see how Limitless Commerce can empower your
marketing team?
Let us show you.
Request a demo at mozu.com
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Q&A
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Q & A
Miya KnightsSenior Research Analyst, IDC Retail Insights
Debbie HaussEditor-in-Chief Retail TouchPoints
MODERATOR
Mike HazeDirector Of Product Management, Mozu
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The next Holiday Connected Consumer Series session…
