RETAIL MERCHANDISIN

GHow To Increase Your Bottom Line

A Farrell Presentation

Farrell Enterprises Ltd.

66 Bartor Road

Weston, ON M9M 2G5

www.farrellonlinestore.com

416-745-2711 ext.29

WHY SELL RETAIL? Your target market (self storage

consumer) needs moving supplies

If you don’t offer, someone else down the street is

Well merchandised moving supply store draws in drive-by customers....moving supply customers may need self storage space. VERTICAL INTEGRATION

HOW MUCH CAN YOU SELL? Sales results vary from a few hundred

dollars each month to MANY thousands.

Some stores consistently generate $2000-$3000/month. This means $12,000 to $18,000 in profit dollars

added to bottom line each year.

Top Canadian stores generate $8000++/mo during peak season.That’s $48,000++ in profit dollars added to

bottom line each year.

HOW DO THE BEST STORES DO IT? Incentive programs

Reward your employees for selling retail – and expect to see double digit increase in retail sales figures. Some have doubled sales by adopting this technique.

Note: Retail Stores average gross margins in excess of 50%. Take a small percentage of that (5-10%) and roll it into an employee incentive program.

BEST MERCHANDISING PRACTICE 1 “Stack it high and watch it fly!”

BEST MERCHANDISING PRACTICE 2 Price labels on all merchandise

BEST PRACTICE 3 – DEMONSTRATIONAL DISPLAYS Display products “in use”, helps

consumers visualize product benefits

BEST PRACTICE 4 IS A-MAZE-ING Force customers to wander through your

retail maze

BEST PRACTICE 5 “YOU CAN’T SELL FROM AN EMPTY APPLE CART!”

A well stocked store is a profitable store. Keep the hooks full, products faced forward.

A BUSINESS WITH NO SIGN IS A SIGN OF NO BUSINESS Outdoor signage attracts drive-by traffic

USE THE WEB AND YELLOWPAGES List your facility under packing/moving

supplies in yellow pages, other directories

Use your website to promote retail store - List all retail products in an online catalog with pricing, pictures, product usage information.

KIJIJI, CRAIGSLIST, SHOPTOIT.CA Listing retail specials on online

directories is another way to drive in traffic.Don’t say “we sell boxes and moving

supplies” Instead advertise a few key products that lead to

other sales. Example: offer blow-out price on 2.0 cube

boxes, knowing that purchasers of boxes need tape too

FOCUS ON RETAIL AS A PROFIT CENTER AND PROFIT WILL FOLLOW