Download - Freedom from IT: How to Give Power Back to Marketing and Merchandising Teams

Freedom from IT: How to Give Power Back To Marketing &

Merchandising TeamsPresented by Sponsored by

#HolidayCCS

About CCS 2014

7 Webinars, 4 Days

Sessions covering Store

Ops, X-Channel, Loyalty,

Big Data & more

Featuring industry

analysts and

consultants

Free for Retail

executives http://ccs.retailtouchpoints.com/holiday-2014

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BrightTALK

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Today’s Panelists

Miya KnightsSenior Research Analyst, IDC Retail Insights

Debbie HaussEditor-in-Chief Retail TouchPoints

MODERATOR

Mike HazeDirector Of Product Management, Mozu

Freedom from IT: How to Give Power Back To

Marketing & Merchandising TeamsMiya Knights, Senior Research Analyst

IDC Retail Insights, Thursday, 18th September 2014

8

The changing enterprise IT landscape

LOB

Productivity

Infrastructure

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

New bases of competition

5 ‘I’ consumers • Instrumented• Informed • Interconnected

• Omnichannel • Commerce• Transparency• Offer Orchestration

• Analytics• Next Best Action• Socialytics• Collective Intelligence

• Shopping apps• Living apps

Social merchantStores as Centers for Omnichannel Orchestration

Collaboration

#1: Four pillars of the 3rd platform—

big data, cloud, social, and mobile — will accelerate transformation of retailing

10© IDC Visit us at IDC.com and follow us on Twitter: @IDC

The Five “I” Shopper

Instrumented - Through mobile devices

Informed – Through “Always-on” internet access

Interconnected – Through social communities

In-place – In-store, in public, or at home

Immediate – In their ability to take action

11© IDC Visit us at IDC.com and follow us on Twitter: @IDC

Customer Centric Transformation

Customer Centric Transformation - Inhibitors

• Conflicting C-level initiatives put pressure on ability of IT to keep pace

Investment Priorities

• Demand for real-time analytics

• Mobile engagement imperativesPace of change

• Speed and quality of customer insight stymied by lack of analytical agility

Poor IT/LOB collaboration

13

The Omni-channel Consumer influences new retail IT model – O3


14

Omni-channel Commerce Pulse

MarketingMerchandisin

g

Loyalty Analytics


Omni-commerce Digital Checklist

Scalability &

resilienceIntuitive interface

Partner

ecosystem Open APIsTemplate

development

16

Thank You!

© IDC Retail Insights Visit us at IDC-ri.com

Miya KnightsSenior Research AnalystIDC Retail Insights

[email protected]+44 (0) 20 8987 7174 (office)

Twitter: @mazzaknights

Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2014. Reproduction is forbidden unless authorized;

Contact [email protected] for information. All rights reserved.

mailto:[email protected]

Confidential and Proprietary Information

PUTTING CONTROL IN THE HANDS OF MARKETERS


Showcase: Mystic Sports

JennyHead of Commerce, Mystic Sports


Relevant Customer Engagement


Scaling to Deliver Relevant Customer Engagement

MASTER CATALOG


Contextual Incentives

10% Discount FIRST TIME PURCHASERCustomer receives discount based on unique shopping habits


Contextual Incentives

10% Discount FIRST TIME PURCHASERCustomer receives discount based on specific shopping actions

30% Discount HIGH VALUE CUSTOMERCustomer receives unique discount based on shopping history


Empowering Marketing & MerchandisersBusiness users should demand the power to deliver better, more relevant experiences that convert.

v

Site and Channel Definition

Promotion Management

Customer Data

Management

Catalog Management


Mozu Overview

Converge Commerce + Content

Predictable Pricing

Multi-Brand, Multi-Site

Omni-Channel Capabilities

Mobile by design

API-first

Multi-Tenant SaaS

Open SourceSDKs

Built for Business Designed for Innovation


Curious to see how Limitless Commerce can empower your

marketing team?

Let us show you.

Request a demo at mozu.com

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Q&A

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Q & A

Miya KnightsSenior Research Analyst, IDC Retail Insights

Debbie HaussEditor-in-Chief Retail TouchPoints

MODERATOR

Mike HazeDirector Of Product Management, Mozu

#HolidayCCS

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Thank You For Joining Us

The next Holiday Connected Consumer Series session…