Dow Jones Merchandising A full list of all merchandising materials.

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Dow Jones Merchandising A full list of all merchandising materials

Transcript of Dow Jones Merchandising A full list of all merchandising materials.

Page 1: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones MerchandisingA full list of all merchandising materials

Page 2: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

3 or 5 Tier Shelf Rack

*Can be ordered as NYP or WSJ specificRack holds permanent header, side panels and shelf identifiers.

*Barron’s Header Card and Paneling not Available. Barron’s branding implemented on 3rd shelf ONLY.

Page 3: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

Bench Rack

•Header and side paneling included

•NYP and WSJ signage on either side (circled red)

•Side panels do not include Barron’s

•Shelf tape/stickers (circled blue) need to be included on rack to help promote brand awareness

Side Panels

Widths Available: 52” or 38” NYP & WSJ Available ONLY

Page 4: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

Bookstore Rack/ A-Frames

*Indoor Use ONLY. Limited Stock

•High cost, alternative to wire racks

•Rack holds permanent header, side panels and shelf identifiers

Easel Rack

•Ideal for retailers with 1-3 draw

•Light weight

•Easy Set-up

Dimensions: 53.5”H x 17.25”W x 16.5”D

Page 5: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

Dangler 2 Tier Counter Top Shelf

•Branding shelf tape/stickers and Sled Cards required

•Stickers available for all publications

*Meant for counter display

•Danglers can be placed anywhere in store

•Adhesive material

•Available for all publications

Dimensions: 5”w x 3”h

Page 6: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

L - Shape Sled

•Specific for airports and depots. (i.e.. Port Authority, Grand Central)

•Sled all one piece

Dimensions: 12”w x 3”h

Colors:NYP: Black SledWSJ: Blue Sled

POS – Stack Talker, Rack Card, Display Cards

Dimensions:Display Card: 11”w x 6”hStack Talker: 11”w x 8”hRack Cark: 11”w x 15” h

•Can be created for NYP, WSJ and Barron’s

•Please specify publication

Limited Stock*Barron’s NOT Available

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Dow Jones Merchandising

TYPES of POS:

Shelf Danglers Shelf TalkersSled Cards

POS Positioning & Small POS

Clear Sled(most frequently used)

•Can display any publication

•Holes in sled (circled) allow for “tie wrapping” to rack

•Need sled card or shelf tape/sticker

Dimensions:12x311.5x3

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Dow Jones Merchandising

Shelf Tape/Sticker & Sled Cards Static Window Clings

Perfect for long or short term window displays in stores.

Typically place on store front doors and windows. Shelf Tape/Sticker:

7.5” wide x 1” high10” wide x 1” high15” wide x 1” high*Adhesive

Sled Cards:12” wide x 3” high12” wide x 6” high*non-adhesive

Dimensions:Barron’s/WSJ: 7” wide x 5” high

WSJ ONLY: 7” wide x 3” highNYP: 4” wide x 4” high 5” wide x 8” high

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Dow Jones Merchandising

Refreshing Drink Tubs

• Useful for Summer months• Holds up to 36 bottle of cans

Dimensions:22’w top x 19’w bottom x 11’h

*Barron’s NOT Available

Page 10: Dow Jones Merchandising A full list of all merchandising materials.

Dow Jones Merchandising

To inquire about racks and marketing materials please contact

Kyle Kleinschmit (West Coast)Tim Pratt (East Coast)