Film Trailer Assignment Brief

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Student Name: Assignment Tutor: Date Issued: Deadline Date: Assignment Brief 1. Check you have completed as much of the assignment as you are able, taking note of the grading checklist with reference to the evidence required. 2. Complete any additional requested documentation. 3. Ensure your name is on your work. Date: Criteria Covered Part Full Criteria Covered Part Full Criteria Covered Part Full Criteria Covered Part Full Criteria Covered Part Full Criteria Covered Part Full SSM

Transcript of Film Trailer Assignment Brief

BTEC FIRST ASSIGNMENT TEMPLATE VARSION 2

Assignment BriefCourse Title/Level:BTEC National in Media (Creative Media Production)

Unit No:4Unit Title:Creative Media Production Management Project

Unit No:16Unit Title:Film and Video Editing Techniques

Assignment Title:Film Trailer

IV of assignment brief bySSMDate:

Student Name:Assignment Tutor:Date Issued:Deadline Date:

Assessment DecisionCriteria CoveredPartFullCriteria CoveredPartFullCriteria CoveredPartFull

P4.1M4.1D4.1

P4.2M4.2D4.2

P4.3M4.3D4.3

Criteria CoveredPartFullCriteria CoveredPartFullCriteria CoveredPartFull

P16.1M16.1D16.1

P16.2M16.2D16.2

P16.3M16.3D16.3

Assignment Scenario

You are working for a small but ambitious production company that has been contracted to supply a series of cult film trailers (of which each group or individual have to produce one) similar in style to the retro Grindhouse trailers. You can select any genre but must be mindful of adapting this cult cinema style.Suggested genres that would fit in with the stylistic aesthetic as mentioned above would be: horror, action, sci-fi, and comedy.

In order to gain feedback on the success of your trailer you will also need to pitch the trailer to an audience discussing technical qualities, including target audience, editing techniques and strengths & weaknesses.

Documentation needed for this assignment includes:

* Project Development Diary (for the duration of the project)

* 3 Completed Workbooks (Representation, Anchorage, Film & Video Editing)* BBFC Workbook (to be completed using your own research)

* Montage & Continuity Editing Essay (750 words)*Primary Research (including mind-mapping & questionnaire / results)

*Market Research* Relevant OFCOM Regulations (fully annotated)

* Project Proposal

*PowerPoint Pitch

* Pre-Production Materials

* Post Production Materials

*Finished Film Trailer

* Written Evaluation or Production Commentary Voice-over

(This list is just a very basic overview of what needs to be submitted. See Film Trailer Project Task Submission List on Moodle for a more detailed breakdown of what is required during submission. This list will also include which elements should be completed individually and / or as part of a group.)

Unit Content Covered: 4.1(PMD), 4.2(PMD), 4.3(PMD)

16.1(PMD), 16.2 (PMD), 16.3(PMD)Scenario: You are working for a small but ambitious production company that has been contracted to supply a series of cult film trailers (of which each group or individual have to produce one) similar in style to the retro Grindhouse trailers. You can select any genre but must be mindful of adapting this cult cinema style.

Suggested genres that would fit in with the stylistic aesthetic as mentioned above would be: horror, action, sci-fi, and comedy.

In order to gain feedback on the success of your trailer you will also need to pitch the trailer to an audience discussing technical qualities, including target audience, editing techniques and strengths & weaknesses.

Task

No.Task DescriptionUnit

NumberCriteria CoveredDate Achieved

1Task Scenario:

As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.Evidence:Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. The diary should reflect proposed schedules, logistics and evidence of individual (and group related) project progress. See Development Project Diary help sheet for further details.

Assessment:

To achieve a Pass grade your Project Development Diary must show evidence of the application of pre-production planning. To achieve a Merit grade your Project Development Diary must show evidence of the competent application of pre-production planning. To achieve a Distinction grade your Project Development Diary must show evidence of the near professional application of pre-production planning.

4P4.3M4.3D4.3See Digital Interim Feedback on Moodle

2Task Scenario:

You are to complete 3 designated workbooks to improve your understanding of Representation, Anchorage and Film & Video Editing. It is through this understanding that you will better appreciate the film and video editing techniques with reference to their purpose / function.Evidence:Your Workbooks should consist of a series of questions and activities that you are required to fully complete to show understanding of Representation, Anchorage and Film & Video Editing. These workbooks will address how representation within film (using editing) engages the viewer; how anchorage (ie:- text, music, etc. engages the viewer through film editing techniques; how understanding the principles of film editing technology can enhance audience interpretation / understanding.Assessment:

To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.

16P16.1

M16.1See Digital Interim Feedback on Moodle

3Task Scenario:

You are to complete a designated BBFC workbook to improve your understanding of the BBFC and the constraints that a film maker experiences. It is through this understanding that you will better appreciate the origination and development for a media product.Evidence:Your BBFC Workbook should consist of a series of questions and activities that you are required to fully complete to show understanding of the purpose and function of the BBFC. This should be completed using your own research skills. These workbooks will address how to originate, develop and research an idea for a media product.Assessment:

To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.

4P4.1

M4.1See Digital Interim Feedback on Moodle

4Task Scenario:

Your next task is to write a 750 word Editing Essay about the purpose of montage and continuity editing used to engage audience response and create meaning. You will need to select 2 examples to illustrate the 2 different techniques of montage and continuity editing.

Evidence:Your 750 word Editing Essay should reflect your understanding of the principles of editing. Your Editing Essay should discuss how storytelling and the development of drama is achieved through different editing techniques. See Editing Essay Help sheet for further details.

Assessment:

To achieve a Pass grade your essay should show evidence of appropriate use of subject terminology. To achieve a Merit grade your essay should show evidence of appropriate use of subject terminology using detailed illustrative examples. To achieve a Distinction grade your essay should show evidence of appropriate use of subject terminology using elucidated examples.

16P16.1

M16.1

D16.1See Digital Interim Feedback on Moodle

5Task Scenario:

As an editor you will need to undertake original Primary Research in the development of your retro film trailer. You must gauge your peers opinions and the opinions of others through surveys and questionnaires. You must also develop initial mind-maps and brainstorms to plan early concepts (even if some ideas do not come to fruition).Evidence:Your Primary Research should be collated and presented through qualitative and quantative methods using graphical and psychoanalytical methods. This will show evidence that you are able to research an idea for purpose. See Primary Research help sheet for further details.

Assessment:

To achieve a Pass grade your Primary Research should reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards.

4P4.1

M4.1

D4.1See Digital Interim Feedback on Moodle

6Task Scenario:

As an editor you will need to undertake Market Research in order to fully understand (and tailor your film trailer to) your potential target audience.Evidence:Your Market Research should consist of a series of questionnaires and surveys designed to identify potential viewers of your film trailer. These facts can help mould your trailer to be more successful. This will show evidence of your development and research skills when creating a film trailer with a specific target audience in mind. See Market Research help sheet for further details.

Assessment:

To achieve a Pass grade your Market Research should reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Market Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Market Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards.

4P4.1

M4.1