A BEGINNERS GUIDE TO FACEBOOK TIMELINEFOR BRANDS

Facebook has just released Timelines for

brands, but how can you make the most of

it?

Follow our simple guide on the best features and how to make your brand really

pop.

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K

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Now you have the chance to send

direct messages to those that like your

page.

So in order to keep you page ”clean”,

instead of responding to customer service issues on the page, use direct message

instead.

DIRECT MESSAGE

This also enables users to send

direct messages to your brand page.

⧋COVER PHOTOS

Allows you to visually express your brand,

like this one for Toyota USA ----->

Note: No call to actions, or

advertisement allowed.

FRIEND ACTIVITY⧋

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Easier to entice fans/non-fans to engage.

”Friend activity” is now displayed at the top right.

So not it’s even more important to make sure only positive things are said about your brand.

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PIN CONTENT THAT MATTER⧋

You’re able to decide which messages you want to have highest visibility.

All you need to do is pin it.

Pin’s last for 7 days. Perfect to highlight

campaigns or offerings.

OK, SO WHY SHOULD YOU USE IT?⧋

It’s a powerful way to visualize a brand’s history and offering with a significant design, displaying videos and images.

It enables for marketers to tell their brand story, with milestones, product launches, campaigns, etc.

It’s easier to control the content. You can decide for how long you want to feature a post at the top of the timeline.

Brands will increase the opportunity to boost engagement and relationships with existing and future Facebook friends.

Timeline encourages users to share content from the pages on their own timelines.

Take part of important insight metrics to track performance in the same second you post or pin new content.

AND HOW?⧋

Brand your Timeline with a cover image, size 851 x 315.

A giant picture will be displayed at the top of your

Upload a profile standard picture, size 125 x 125

Pin one of your best posts so that it stays at the top left spot of the Timeline feed for 7 days. Great way to share important content with your audience.

Could be used for:- Showing off a special photo/film- You newest promotional app- Display a special status

Click to manage appsto display

Choose your 4 best tab links as thumbnails, size 110 x 72

See the count and faces of friends who like your Page

Use a poll! Interaction and engagement are the keys to success

AND HOW?⧋

Premium Ads/Reach Generator enables you to transform a new Page Post into an ad in the sponsored story areas. This will also appear as mobile ads.

Geo-targeted posts for fans in that region are

automatically inserted

Browse page history chronologically

SOME INSPIRATION Of Facebook Timeline Covers ⧋

WRAP IT UP!⧋

• Choose a nice, eye-catching cover for your Page

• Write a short and catchy description

• Pin your favorite post to stay in top viewing position to drive traffic

• Pick the four most important apps to feature above the fold

• Use the timeline to highlight great historical information about your brand

• Be transparent, active and interact with your fans

• Stop focusing on increasing Likes. Engagement is power to the people

HOUSE OF RADON IS A CREATIVE AGENCY BASED IN STOCKHOLM

As digital storytellers we foster our projects from the early idea stages to final execution. We mix films, interactive applications, traditional media and internet marketing to get our stories told in a

relevant and interesting fashion.

GET IN TOUCH WITH US

website: http://houseofradon.comtwitter: @houseofradon

Facebook: /houseofradon

IMAGE CREDITS

http://www.flickr.com/photos/pinksherbet/236299644/in/photostream/

http://www.flickr.com/photos/wolframburner/5262990530/lightbox/

http://www.flickr.com/photos/adam_blust/172291/lightbox/

http://www.flickr.com/photos/10944535@N08/2230236391/

http://www.flickr.com/photos/33921997@N00/3437294815/

http://www.flickr.com/photos/33921997@N00/3437294815/