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Presented by

Taking Advantage of Facebook Timeline for Brands

in 15 minutes

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Got Questions? • Submit Questions:

• Via the GoToWebinar “Questions” Box

• Twitter: @ovrdrv or #timelinechat

• Join Our Google+ Hangout Afterwards

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Overdrive: Integrated Online Marketing Agency

Search Engine Optimization

Search Engine Marketing

Online Advertising,

Media

Social Media, Blogs

Creative, Website Design

Marketing Automation,

Email Marketing, etc.

Analytics

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Overdrive Clients

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Presenters:

Ja-Naé Duane

Director, Social Media

Overdrive Interactive

@TheSunQueen

Jill Jankowski

Social Media Specialist

Overdrive Interactive

@icanhazjill

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Facebook Stats

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. Source: minutesteak.co.uk

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CHART OF THE DAY: Facebook’s Unbelievable Effect on The Rest of the Web (June 24, 2011)

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How to Activate Timeline for Pages

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Activate Timeline for Pages

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2.

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Activate Timeline for Pages

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Activate Timeline for Pages

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Cover Photo

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Creating and Uploading a Cover Photo

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Cover Photo Dimensions

Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect-

images-every-time

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Cover Photo

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“About” Section

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The “About” Section

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Optimizing the “About” Section

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Optimizing the “About” Section

“Places” Page

Regular Page

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Apps – How are they Different in Timeline?

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Apps – How are they Different in Timeline?

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Apps – How are they Different in Timeline?

Before After

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Apps – How are they Different in Timeline?

Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect-

images-every-time

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Apps – How are they Different in Timeline?

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Messaging – Talk Privately with Your Fans

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Messaging – Talk Privately with Your Fans

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Messaging – Talk Privately with Your Fans

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The Core of Timeline: Your Posts and Activity

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The Core of Timeline: Your Posts and Activity

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The Core of Timeline: Your Posts and Activity

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The Core of Timeline: Milestones

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The Core of Timeline: Pin It

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The New Admin Panel

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The New Admin Panel

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Best Practices for Timeline

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Storytelling through Milestones

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Always on Top

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Behind-the-Scenes

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Make the Most of Apps

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Emphasize Visualization

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Questions and Discussion

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http://www.facebook.com/overdriveinteractive

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Upcoming Overdrive Events

Jane Maas “The Art of Advertising”

March 15th, 5:30 PM

http://www.ovrdrv.com/janemaas

NEDMA Marketing Technology Summit

March 21, Boston Common Hotel

http://www.nedma.com

“Opportunities in Online Advertising” Webinar

Date and Time TBA

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Please fill out the online evaluation!

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Thank you!

Moderator: Louis Gudema

Overdrive Interactive, Vice President of Business Development

lgudema@overdriveinteractive.com

P: 617-254-5000, x1103

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Thank You