Prophets presents "Facebook Timeline for brands essential training"

Facebook Timeline for Brands – Essential TrainingProphets

A brief history of Facebook pages

“People tried to connect with brands in a way that didn’t

work. So we created Pages with features such as Apps, tabs

and wall-like interaction”

Facebook - 2009


‘09 ‘10 ‘11 ‘12

Facebook introduces ‘Pages

for brands’

Tabs are displayed at the top, high visibility.First ‘fangates’ pop up

‘App Tabs‘ are pushed to the left.

Stronger focus on user input & interaction

Timeline.


‘09 ‘10 ‘11 ‘12

1. General layout.

Header image

Profile image

About the brand Featured tabs

history

Pinned posts

Timeline changes almost everything.

General layoutProfile photoAbout sectionTabs & appsPinned posts

Display location of appsFangating is no longer

No auto refresh upon likingNo more default landing tabs

More app spaceSame app rules

Great examples no promotions in the header image…

2. Cover and profile image

• No more 520px high profile image on the left square • No more image-grid above the timeline

• Header image can not be used for promotional purposes, fangating, contest referral or even contact information!

3. Tabs

old Apps & tabs location

Featured apps / tabs (4 max)

Other tabs hidden here

3. Other apps expanded

Other tabs will barely be found

4. Fangating

• A custom ‘Default landing tab’ will no longer work• ‘Welcome’ is just another tab• No auto-redirect after liking a page• Still detection if you liked the page or not.

Fangating will no

longer work

Fangates becomes obsolete

5. Apps

Full 810px forcontent vs. 520px previously

No change in app rules

Entire websites can be pushed in this space no fundamental redesign of websites.Higher resemblance between Facebook and original website

Current fangate vs. new home tab space

Adapt tab content to correct width

‘Highlight’ posts to give them the full width of the facebook container.

‘pin’ posts, these posts stay at the top of the feed promoting posts

Home Tab

Fast mover example

• Timeline puts the focus on the interaction with the consumer• Your brand becomes what you publish• No more hiding behind fangates and custom tabs content is your only asset• Comment by others are collected in a separate console

• + Less ‘ugly’ wallposts / clean wall problem solves itself• - More brand authored content.

Brand content and user content are separated

7. Todos

Choose a cover imageAdd brand description and information Feature

important apps

Pin ‘top’ or ‘important’ posts ‘Highlight’ important

eventsClean up the wall

Insert the back

catalog of the brand

+ reconstruct history

Remove the ‘fangate’ Adapt tab-content

to 810px width

Adapt the ‘Welcome’ tab

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6

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4

59

8

10

30.032012

Facebook will enforce the timeline for brands end of march. Ready or not…

Let’s get started!

[email protected]

Prophets presents "Facebook Timeline for brands essential training"

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