Facebook Timeline for Brands

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Facebook Timeline for Brands A quick guide for migrating your Facebook Brand Page to the new timeline

description

A quick guide for migrating your Facebook Brand Page to the new timeline.

Transcript of Facebook Timeline for Brands

Page 1: Facebook Timeline for Brands

Facebook Timeline �for Brands�

A quick guide for migrating your Facebook Brand Page to the new timeline�

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3 NEW MARKETING SOLUTIONS�

Facebook announced three new marketing solutions�

PAGES   REACH  GENERATOR   PREMIUM  

Mission control for your business on Facebook�

Make sure your fans see your stories� The most impactful way to distribute your content on Facebook �

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3 NEW MARKETING SOLUTIONS�

PAGES   REACH  GENERATOR   PREMIUM  

This presentation aims to explain Facebook Pages to inspire professionals and help start their Facebook migration. Therefore management tools (a secondary step) such as Admin Panel and Activity Log are not included but can be reached at newsroom.fb.com�

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Facebook Pages�Facebook Pages come with many new features including;��Cover Photo �Views & Apps�Large Stories�Milestones �Date Selector �Friend Activity�Pinned Posts�Star Activity and many more��

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Cover Photo �

Tip:�Think of cover photo as your showcase. Use an image that best fits your brand but also make sure to create impact and emotion.�Don’t forget to update regularly. �

Brands can now add a cover photo to the top of their Page.�

�Avoid text overlays on pictures.�Keep an eye on Facebook Policy i.e. Facebook doesn’t allow Calls to Action.��

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Profile Picture�

You can use a separate image as profile picture. Use company logo or image associated to page content �

Tip:�You can make a creative overlap of your Profile Picture and Cover Photo but remember to avoid repetition�

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Views & Apps�

Photos and custom apps appear at the top. A detailed view is available by the far right arrow.�

Tip:�You can customize images for your apps and rearrange them in the order of importance. There are many other details for this section, it’s important to get to know them.�

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Larger Stories�

The new page design allows the use of bigger more impactful photos to tell better stories. You can also include a person with, date and location with your story.�

Tip:�Works great with videos as well �

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Milestones �Set milestones for key moments through time. Timeline is a perfect fit for history of events.�

Tip: You can use timeline to create nostalgic moments, a wow effect or simply to inform. �

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Star Content �You can expand a post by clicking the star to underline a specific story, event or campaign. ��You can also hide posts that are irrelevant or not as engaging.�

Tip: �Star Content works well with image and videos. You can easily attract attention to featured campaigns, moments or even products/services. �

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Friend Activity�

When you visit a Page, you will see a list of friends with similar interests. You can also see a friends' recent post on the page.�

Tip:�Friend activity is a good way for users to find out more about friends with similar interests and their opinion on brands and organizations.�

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Pinned Posts�You can pin a post to keep an entry at the top of your page. A pinned post can be kept for up to seven days.�

Tip:�Pinned posts are great for campaigns that you want to keep alive.�

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Date Selector �Users can navigate in time and jump to a specific period to discover past stories and events.�

Tip:�For established brands it’s always great and effective to share how things started with the company whether it be an image of the first store, first product packaging or pictures of founders.�

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Takeaways�

Redesign your Brand Page using new timeline features. �

Upload a cover photo but be sure of Facebook policy [See Pages Product Guide] �

Make use of image and video content to drive engagement �

You may need to rearrange your views and apps�

Post once per day. Posting more than once reduces your reach [See Reach Generator Guide]�

Make sure posts do not exceed 90 characters for maximum efficiency.�

Use Facebook recommended image standards [See Pages Overview] �

Use Reach Generator to reach and engage with fans more than ever [See Reach Generator Guide]�

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Thank You ��

Bulent Keles�slideshare.net/bulentkeles | twitter.com/bulentkeles | linkedin.com/in/bulentkeles | bulentkeles.com�