Facebook pages - Timeline template key changes and actions for brands

of 12 /12
A Successful Online Partnership Webling Interactive New Facebook Timeline for pages

Transcript of Facebook pages - Timeline template key changes and actions for brands

Page 1: Facebook pages - Timeline template key changes and actions for brands

A Successful Online PartnershipWebling Interactive

New Facebook Timeline for pages

Page 2: Facebook pages - Timeline template key changes and actions for brands

New Facebook Timeline for pages - introduction

• From March 31, 2012 all Facebook pages will convert over to the new Timeline format

• The new layout features a cover photo and larger stories presented chronologically, similar to Timeline for personal profiles.

• This presentation reviews the key changes and provides a recommended actions for Brands

Page 3: Facebook pages - Timeline template key changes and actions for brands

1. Cover Photo

• Key visual header for all pages

• Size of 851×315

• Cover photos cannot include price or purchase information, contact info, calls to action or references to Facebook features such as Like or Share.

• Profile pictures are now cropped to a square (180x180)

Actions: • Design a cover photo that visually expresses the content of the page.• Plan to update the cover photo at least once / month• Update profile picture to fit with the new dimensions

Page 4: Facebook pages - Timeline template key changes and actions for brands

2. Featured Navigation optionsDefault landing page• Page owners have lost the ability

to specify a landing page – making landing pages and fangates redundant.

• Apps are still allowed, but they can no longer sit behind a “like” gate.

Actions: • Decide what are the 4 most useful navigation elements for your page &

update to reflect these as the feature navigation elements• Update or create images for all Tabs, Apps or Views listed. (111 x 74

pixels)• Remove TAB’s that are no longer used

Facebook Tabs have been relocated to appear under the Cover Photo. 4 featured positions can be used as TAB’s or APP’s or Views (Photos, Notes etc)These navigational elements require images of (111 x 74 pixels)

Page 5: Facebook pages - Timeline template key changes and actions for brands

3. Content & Wall posts – Pinned & highlightsPinned Post• Acts like a “Sticky post” and

allows the ability to anchor the most important story to the top of your Page for up to seven days.

Highlight & Hide• Highlight engaging content

with a STAR, and hide content that isn’t engaging

Actions: • Create a Pinned post for the top of your page

Page 6: Facebook pages - Timeline template key changes and actions for brands

3. Content & Wall posts - Milestones

Milestones• Set milestones to define your

key moments over time. E.g June 2010 you might have reached 5,000 fans

Timeline• Because content is displayed

in timeline as per entered date, care needs to be taken about the possible impact of posting wall content out of sequence

Actions: • Review timeline and add Milestone posts to improve the historical record

of your page

Page 7: Facebook pages - Timeline template key changes and actions for brands

4. App development

No Like Gate• Facebook applications can no

longer go via the like gate (because like gates are not part of the new template)

810 width• Apps can now take 810 pixels

wide which will enhance the engagement with fans.

Actions: • Future apps should be developed to 810 pixels wide• More thinking needs to be given to attracting “Likes” without the like

gate

Page 8: Facebook pages - Timeline template key changes and actions for brands

5. New Admin Panel

• Facebook has improved the administration function to help manage the audience engagement

Page 9: Facebook pages - Timeline template key changes and actions for brands

5.1 Messaging fans

• Page administrators can now send messages to fans from the Admin panel. (previously it wasn’t possible to send messages to fans with certain privacy settings)

• This means you can engage fans without having to post public messages to the wall.

Actions: • Start using this immediately if you have requirements to content fans

Page 10: Facebook pages - Timeline template key changes and actions for brands

5.2. Activity log

• Facebook has provided a new feature to help administrators view a log of what has been posted. This is especially useful where pages have multiple administrators.

• View all your Page posts

from the activity log, even the ones you’ve chosen to hide. Use the drop-down menu to filter your stories by type or by year. You can also star, hide, delete stories and change the date of a post so that it appears on your Page timeline with a more accurate time stamp.

Actions: • View your Page timeline and sense check what is shown• Use the Activity log to hide posts

Page 11: Facebook pages - Timeline template key changes and actions for brands

5.3. Extended insights

• Facebook has promoted the list of your friends who are engaging with the page you are on

Actions: • Incorporate the extended insights in periodic reporting / reviews

Page 12: Facebook pages - Timeline template key changes and actions for brands

More Information

• Facebook have their own “Interactive Course” here http://www.learnfacebookpages.com/

[email protected]