Facebook strategies
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Transcript of Facebook strategies
Making Your Facebook Page Sing
Where are my fans?
• How do I help people find me?
• What about my existing customers?
• I don’t know what to put on my page…
• Why am I doing this?• No one is commenting…
Loyalty, Referral, Sales
What is THE most important factor?
ContentIs King
Compelling Content
• Entertaining• Valuable• Engaging
Types of Content
• Blog entries• 3rd party content• Tag parties• Questions• Expert time slot• Polls• Videos• Photos• Links
Where to Find Stuff to Say?
• In your head• Other people
– Blogs– Tweets– Newsletters
• RSS feeds– Twitter Favorites
• Facebook pages• Aggregators
– Mashable– ReadWriteWeb– Alltop– Techcrunch– Your industry trade pub
• Guests
Welcome to My Page…
• Share your page• Tag your page• Ads• Twitter• Business card• Email signature• Email newsletter• Invitation card/poster
EdgeRank
• Algorithm order:– Videos/photos– Links– Status
• Collaborate• Comments• Likes• Friend varieties
http://www.social3i.com
Toy and Tool Box
• Like Button– Replacing Share– Gotta have it
• Like Box• Posting as page• Connect• Custom Tabs
– Tabsite.com, do-it-yourself, Webstrim
• Applications– Ecommerce: Ecwid,
Payvment– Involver, North Social
http://developers.facebook.com/
The T’s of the Content Calendar
• Theme• Topics• Times/days• Type• Tone
Know Thyself First
Getting in touch with your Value
…the ripples vs. the drop
Your target customer
• What gap are you closing for your customer?
• Why does your customer need you?
• Why does your customer want you?
• What would your customer do without you? Would they miss you?
• Customer driven or customer focused?
Measure, measure, measure
• Create your game rules• Declare your start• Measure at the end of a
turn (what’s a turn?)• Compare• Win? Lose?• Start the next round
Stay in the Game