Facebook Strategies for Synagogues
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Transcript of Facebook Strategies for Synagogues
Strategies
Presented by Lisa Colton, Founder & President, Darim Online
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
P.O.S.T.
People: Who is your audience?Objectives: What are your goals?
• Marketing/outreach (to whom?)
• Strengthening community
• Strengthening ties to the organization
• Education
• Shifting culture
Strategy: How will you achieve the objectives?
Technology: Is Facebook a good tool? How will you use it?
THIS IS AN ATTENTION ECONOMY
Earn Trust & Attention
• Be a Socialite, Not a Broadcaster
• Listen and Engage
• Have Personality
• Add Value
Put Down the Bull Horn.
Can
You Hear It?
Temple Israel, Memphis Facebook Page
Ask a Question!
Listen&
Engage
Temple Israel, Memphis Facebook Page
OpenYourEars
Temple Sinai, Oakland, CA
FIND YOUR VOICE - BE A PERSON WITH A PERSONALITY!
ADD VALUE & BE GENEROUS
Know your audience to know what’s valuable to them.
Adopt a 1:12 ratio:
Every 1 time you self promote, add value 12
times. Try it!
BE A PLATFORM FOR SHARED GOALS
Congregation in Santa Barbara during fires that forced evacuations
NEW GROUPS
http://mashable.com/2010/10/06/facebook-groups-2/
NEW GROUPS
http://on.fb.me/netnonbookclub
STAFFING:
RegularityListening
SocialPersonal
OK to be the “Accidental
Techie”
PeopleObjectivesStrategyTechnology