Strategies to Improve Facebook Visibility

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Strategies to Improve Your Facebook Visibility

Transcript of Strategies to Improve Facebook Visibility

Strategies to Improve Your Facebook Visibility

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Spendsetter is an Advocacy Marketing Platform that helps brands connect to fans with influence.

About Spendsetter

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A Look at Facebook

There are an estimated 1.39 billion

current monthly Facebook users.

(Source: Invesp)

The average time spent on Facebook per day per user is

40 minutes. (Source: Invesp)

On average, 1.19 billion people use Facebook

on their mobile devices per month.

(Source: Invesp)

1.4B 40 1.2B

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Facebook Organic Reach

Organic reach for business Pages on Facebook has slipped from a high of around 16% of all fans to as low as 2% of all fans.

Businesses are paying 122% more per ad unit on Facebook this year than they were in 2014.

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“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s

News Feed each time they log onto Facebook.”

Brian Boland VP Advertising Technology Facebook

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Find a strategy that works best for your specific audience.

Ages 20-35

Interested in the outdoors

Active on mobile

‘Like’ but don’t Comment

Don’t Focus on Buying Engagement

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Don’t Focus on Buying Engagement

Analyze past content and see what performed best.

Steps to Improving Facebook Visibility

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You won’t lose fans for not posting content… but you can lose fans (or have posts hidden) if you post too often

1. Don’t Over-Post

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Instead, find the days and times your audience is most active.

1. Don’t Over-Post

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Give your Fans content that encourages interaction.

2. Give Fans Content to Like or Comment on

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Content your fans ‘Like’ or Comment on show in their

friends’ News Feeds.

2. Give Fans Content to Like or Comment on

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3. Invite Fans to Events

Use Events to engage your audience offline, and expand your reach.

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When your audience RSVPs, it shows in their friends’ News Feeds.

3. Invite Fans to Events

Be sure to enable Check-ins!

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Instead of targeting sponsored posts to a specific audience,

target the friends of your fans.

4. Use Sponsored Posts in a Different Way

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Your first impression is more trustworthy when a person

sees their friend already Likes your brand.

4. Use Sponsored Posts in a Different Way

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Make Sharing and ‘Liking’ part of entering the contest.

5. Run a Sweepstakes

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Incorporate hashtags into your sweepstakes.

5. Run a Sweepstakes

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6. Use Advocacy Marketing tactics

Advocacy marketing discovers and nurtures your most valuable fans, and encourages them to share your brand’s content.

Your Message

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6. Use Advocacy Marketing tactics

2xBrand Advocates spend 2x more than average customers.

Brand advocates recommend because of positive experiences with a company they love and a desire to help others.(Source: Branderati)

(Source: Deloitte)

92% of consumers trust brand recommendations from people they know.

92%(Source: Lithium Technologies)

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6. Use Advocacy Marketing tactics

Incentivize and reward your advocates for interacting with

and sharing your brand’s content.

Grip Crew

Clock Reminders

Maps

Tuesday

10

4567

8

280Success Story

Bionic Gloves

• Bionic wanted to overcome one of the challenges that all brands face when it comes to social media: Facebook’s algorithm.

• On average, brand posts reach less than 3% of Bionic’s followers on Facebook and Twitter.

The Challenge

Customer Success: Bionic Gloves

What We Did

Customer Success: Bionic Gloves

+5,000pts10 Days

Who will be the master?

• Developed an advocacy program encouraging advocates to share news and content on the brand’s behalf.

• By pairing Spendsetter’s voting campaigns with popular PGA events, Bionic created excitement with “Who Will Win?” promotions. Advocates were rewarded for casting a vote and sharing.

• With the help of the Grip Crew,direct revenue from digital marketing channels is up 107.7%

• The use of the advocacy app also brought in 50% more transactions and doubled the number of website visits from digital marketing referrals.

• On top of that, the monetary value of a Bionic Gloves digital follower or fan increased by 190.9%

What We Achieved

Customer Success: Bionic Gloves

• Bionic’s Grip Crew had a 24.82% average organic reach per campaign, while Bionic’s Facebook brand page had 6.28% average organic reach per post.

• Bionic’s Grip Crew had a 21.89% average engagement per campaign, while Bionic’s Facebook brand page had a 0.31% average engagement per post.

What We Achieved

Customer Success: Bionic Gloves

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Jason Weaver [email protected] @[email protected]

@spendsetterapp www.spendsetter.com