Strategies And Tactics To Maximize Facebook
-
Upload
fitness-industry-technology-council -
Category
Business
-
view
977 -
download
0
Transcript of Strategies And Tactics To Maximize Facebook
Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com
Before We Get Started - Diverse Topic & Audience | bryankorourke.com
I’m Not Going To Cover Everythingso contact me for customized advice
if your health club isn’t clean, customer
service isn’t excellent, and
members aren’t happy, social media
will not help you - it will hurt you.Facebook Isn’t A Silver Bullet
W A R N I N G !
Before We Get Started - A Warning | bryankorourke.com
Before We Get Started - Transparency & Authenticity | bryankorourke.com
The New Consumerwww.bryankorourke.com
Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
Before We Get Started - Useful Resources | bryankorourke.com
13
Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Points Of Emphasis
Overview
Adding Facebook To Your Marketing Strategy | bryankorourke.com
concentrate limited resources
on the greatest opportunities to
increase sales and achieve a
sustainable competitive advantage.1
What Is It ?
Point Is To Build Your Business - Retention
Adding Facebook To Your Marketing Strategy | bryankorourke.com
1. Target Audience2. Objective3. Content Strategy4. Who & When5. Response Plan6. Measuring Results
big mistake:
failing to plan
Do You Know ?
• Reach 1,200 instructor registrants– Cool Video Content $500.00– Targeted Facebook Ads 600.00– Customized URL www.lonestar2011.com 8.00– Mobile Landing Site Free– SMS Marketing 160.00– Total Campaign $1,268.00
Who, Where, What, & How
Bryan K. O’Rourke
Marketing Strategy - An Example | bryankorourke.com
Event Outcomes Thus Far
June 23 - 3 Week Campaign
Ads 254,000 ImpressionsAds 2,500 Clicks
Over 2,000 New Page “Likes”Over 200 New Registrants
(Now 812 In Total)
www.lonestar2011.com
Adding Facebook To Your Marketing Strategy | bryankorourke.com
To Enable Facebook You Must Resource It And Integrate It Into Your Overall Marketing.
24
Engage Your Members By Using The Right Tools | bryankorourke.com
Create A User ExperiencePage Not A Profile
The Platform Is Important
26
Facebook Presence - Promote YourPage Everywhere | bryankorourke.com
Email SignaturesPrint AdsFront Desk SignIntegrated In Web Site
Make Sure You Have A Vanity URL
Bryan K. O’Rourke
How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like Google ReaderTo Identify Good Content To Share
30
How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like bit.lyTo Track What Information Is Getting Most Consumed
31
How To Build Your Facebook Presence - Content | bryankorourke.com
Pictures &Video Are
Best Content
33
How To Build Your Facebook Presence - Content | bryankorourke.com
Use Tools Likewww.animoto.com
www.imovie.com
38
Getting Viral With Facebook bryankorourke.com
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
What Does Viral Mean ?
39
Getting Viral With Facebook bryankorourke.com
1.Your Following2.Your Interaction3.Your Content4.Your Headline5.Timing6.Give Away Something
How Do You Achieve It ?
42
A Few Tips | Use The Resources bryankorourke.com
Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
The Official Facebook Channel
45
Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Remember Tips
Wrap Up
46
A Few Tips | Let Me Know How I Can Help You | bryankorourke.com
follow me for the latest& contact me for help
www.bryankorourke.com