Optimizing Your Facebook Dynamic Ads to Maximize Conversions
Simple Ways to Maximize Your Efforts on Facebook
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Transcript of Simple Ways to Maximize Your Efforts on Facebook
Presentation by Andrea McKee
Social Media Director for The Pink BrideKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding
Professionals Professionals Professionals Professionals MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Simple Ways to MaximizeMaximizeMaximizeMaximize Your
Efforts on
Photo: CORBIS http://bit.ly/LCyiRy
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• Your Best Look on Facebook– Overview of Timeline– Vanity URL
• Best Practices for Being Social– Most engaging content– Scheduling content– Highlighting and pinning to top– Responding to fans
• Quick Insights to Use– Reach– Engagement Ratio– Virality
What to expect!
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to gain fans and drive brand
awareness with your Facebook pageKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Your Best LookBest LookBest LookBest Lookon Facebook
Photo Old Spice Facebook page http://on.fb.me/LDbVLL
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• Masthead– Cover photo
– Profile picture
– Tabs
• Filling out your timeline– Why it’s important
– Business Start Date
– Milestones
Overview of Timeline
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead: Cover Photo
www.facebook.com/ThePinkBrideCo
REGULATIONS:
No purchase information or coupons
No contact information
No calls to action or arrows
Can’t be misleading
Presentation © 2012, Andrea McKee. All rights reserved.
Masthead: Cover Photo•Changing your cover
photo creates a story
that posts on your
timeline and shows up
in your fans’ News
Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Use your logo to drive brand awareness
•Professional branding instills trust
Masthead: Profile Picture
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Masthead: Tabs•Four maximum
shown on page
•All can be
switched out
except for Photos
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Shift tabs using the dropdown menu
Masthead: Tabs
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
•Edit Settings allows you to change the tab name and image
Masthead: Tabs
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out your timeline• Tells your story in a visually descriptive way
• Great for engagement of target market
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Begin by using the dropdown menu
after clicking Event, Milestone +.
• Click on Milestone. You will be
prompted to enter when your
business began.
Filling out: Business Start Date
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out: Business Start Date
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Again, use the dropdown menu
after clicking Event, Milestone +.
• Click Milestone.
Filling out: Milestones
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Like the Founded option, include a picture.
Filling out: Milestone
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Filling out: Milestone
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Vanity URL
• Without vanity URL, your page URL is structured as facebook.com/username/123456789
• Set your vanity URL by going to https://www.facebook.com/username
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to foster the conversation and
create brand loyaltyKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Best Practices
for Being SocialBeing SocialBeing SocialBeing Social
Photo Adam Paudyal http://bit.ly/Ncj0VQ
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
• A picture is worth a thousand words
• Videos go viral
• Fill in the blanks and questions stir conversation
• Support your blog by linking posts in Facebookupdates
• Coupons and codes turn fans into buyers– Printable coupons– Whisper codes
Being Social: Most Engaging Content
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Avoid using third party scheduling services
Being Social: Scheduling Content
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Great to draw attention to older material, weekly specials, coupons, etc.
Being Social: Pinning to Top
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Ribbon marker
Being Social: Pinning to Top
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Span the full
width of the
page, like
Milestones
Being Social: Highlighting
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
• Address fans by name (@Jane Doe)
• Respond to (rather than delete) angry comments
• Like fans’ comments
• Answer messages in a timely manner
• Comment and Like others’ content
Being Social: Responding to Fans
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
How to easily and quickly check the
progress of your Facebook effortsKnoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCo
Quick InsightsInsightsInsightsInsightsto Use
Photo hetemeel.com http://bit.ly/LDCdNZ
Presentation ©
2012, Andrea
McK
ee. All rights reserved.
Insights: Reach
• Use graph
in Insights on
Admin Panel
• Total
number of
people who
saw a story
about us in
their News
Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Engagement Ratio• Percentage of fans talking about us
• Over 10% here; above average
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Virality
• Click See All
for specific
post
information
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights: Virality
• Real-time
information
• Virality is the
measure of how
“viral” a post
becomes. It is the
number of people
who commented,
liked, or shared
the post out of
everyone who
sees that post in
their News Feed.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Insights
• Click on each number to get more information.
www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.
Questions?Knoxville Wedding Knoxville Wedding Knoxville Wedding Knoxville Wedding Professionals Professionals Professionals Professionals
MeetingMeetingMeetingMeeting www.facebook.com/ThePinkBrideCoPresentation © 2012, Andrea McKee. All rights reserved.