LogicClassroom: Maximize Engagement with Real Estate Facebook Pages
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MAXIMIZE ENGAGEMENT WITH REAL ESTATE FACEBOOK PAGES Presented by: Yen Le Community Management Associate Boston Logic Technology Partners, Inc
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This LogicClassroom discusses how a real estate Facebook page can help you increase client engagement. Learn the best strategies on how you can create and maintain a page that will help you connect, communicate, and build relationships with leads and clients.
Transcript of LogicClassroom: Maximize Engagement with Real Estate Facebook Pages
MAXIMIZE ENGAGEMENT WITH REAL ESTATE FACEBOOK PAGES
Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA: REAL ESTATE FACEBOOK PAGES
Build Company Pages
Increase Followers
Share Content
Take Advantage of Graph Search
T: 617.266.9166www.bostonlogic.com
CREATING A FACEBOOK PAGE
Your real estate Facebook page should include a bio of your company and images of your community
T: 617.266.9166www.bostonlogic.com
ENGAGE YOUR NETWORK
Add social media plugins to your website, blog, newsletters and agents’ email signatures
70% of people like a company page after seeing it on friends’ pages
52% of people like pages during giveaway contests
T: 617.266.9166www.bostonlogic.com
ENCOURAGE AGENTS’ TO PARTICIPATE
Agents should share brokerage’s Facebook posts to boost reach
Have them create their own Facebook page to help with personal branding
T: 617.266.9166www.bostonlogic.com
REGULARLY POST CONTENT
Maintain Faceboo
k Activity
Featured Listings
News Related to
the community
Blog posts or new
content on your website
T: 617.266.9166www.bostonlogic.com
INCLUDE VISUALS 90% of information
transmitted to the brain is visual
Facebook Timeline layout is optimized for posting images
Photos perform best for likes, comments, and shares compared to text and links
Source: 3M Corporation and Zabisco
T: 617.266.9166www.bostonlogic.com
OPTIMAL TIMES TO POST
Facebook traffic is at a high 10am to 4pm
Click-through time of your post is 3.1 hours
If you have important news, you should post it several times throughout the week
Source: Bitly
T: 617.266.9166www.bostonlogic.com
CREATE A DIALOGUE
Create polls and surveys
Ask questions to create conversations
Learn more about your customer base
T: 617.266.9166www.bostonlogic.com
OPTIMIZE FOR FACEBOOK GRAPH SEARCH
Facebook Graph Search draws info from profile & friends
Additional search results from Microsoft Bing
Indirectly, friends can serve as your references
