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Aprille Franks-Hunt, CEO Women Recharged

How to Maximize Your Facebook FanPage

Facebook Business Pages

“Build it and they will come! Well, not really!”

•Build Great Content (Plan)

•Get More Fans, Leads and Opt ins

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Content + Purpose = King = Cash

• No content – wasting time• What questions or solutions does your company, product or

service answer for your TARGET MARKET? • Content Mix – Photo’s, Stories, Product/Service Launches etc.• 10-20 Index Cards - Write them down • Use each card as a category of topic – uses responses as

content to drive user engagement.• Keep posts between 80-140 characters to start.

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Index Card Example

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Content Calendar/Scheduling“Make time to build your presence – the only reason you “don’t

have time” is because you don’t have a plan….yet ”

Aprille Franks-Hunt

•How often to post & when?•Facebook – via your fan page •3rd Party Aggregator/Management Tool •Hootsuite , Sprout Social etc. •Smart Phones – Pages App etc.

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How to Gain Raving Fans & Leads

• Ads + Promoting Posts (400) + Offers

• Focus on CONTENT and engagement

• THEN focus on getting more fans.

• TABS, maximize them (Woobox, ShortStack, Mailchimp)

• Learn from your “Insights”

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Insights

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Quick Gorilla Tip• What brands larger than yours share your target audience?

List 5-10 of them.• If local – name them• If National or Global – name them• Has your Fan Page “LIKED” their fan pages?• Support others – gain new fans/leads/sales

~~Blank Stare Moment~~

When you have nothing to say – share and tag them in their content.

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Overall Time Wasters• Page boosts pages – like me and I’ll like you back

• Buying fake likes (misnomer)

• Not having a plan – drawing a blank?

• Weak engagement – if you expect your fans to be present, be present as well

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How to work with Aprille• Online/Video Training • Corporate Training & Social Understanding/Best Practices• Employee Trainings• Need “full-service” Social Media Management – Aprille

manages select boutique clients.

Want a quote? Send an inquiry to afhunt@aprillefranks.com

or Google call 405-633-3056 to connect with Aprille.

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