Value of a Fan (Facebook)
10
MOXIE INTERACTIVE THE VALUE OF A FAN
description
Transcript of Value of a Fan (Facebook)
MOXIE INTERACTIVETHE VALUE OF A FAN
OPPORTUNITIES FOR VALUE
MEDIA
AWARENESS
LINKBUILDING
LOYALTY
FEEDBACK
RESONANCE
R&D
{ EARNED IMPRESSION FORMULA }
{ NATIVE VIRALITY }
{ INTERNAL / EXTERNAL SEO }
{ RELATIONSHIP TOUCHPOINTS }
{ COMMENTS, LIKES, OPINIONS }
{ SOCIAL ACTIONS & GIFTING }
{ PRIMARY RESEARCH & MEASUREMENT }
EARNED IMPRESSION FORMULA
ME
DIA
If a page has X number of fans it means that: X (130) “earned” impressions were delivered (through the newsfeed)
Multiply that number by an average or comparable CPM (cost per 1,000) tells you what it would have cost to pay for those impressions:
Average Facebook User has 130 friendsWhen you “Become a Fan” it is broadcast to all 130 of your friends.
(130 friends) x ($5.00 CPM) x (1,000,000 fans) = $650,000
$.65
Original Source - Adam Goldberg
AW
AR
EN
ES
S
( )
NATIVE VIRALITY
(130)x
EventsConnections
Newsfeed:Status, Comments, Alerts, Likes, Shares, Photos, Videos, Links….
Average Number of Facebook Friends
INTERNAL / EXTERNAL SEOLI
NK
BU
ILD
ING Internal Facebook Link:
External Facebook Link:
RELATIONSHIP TOUCHPOINTSL
OY
ALT
Y
COMMENTS, LIKES, & OPINONSF
EE
DB
AC
K
SOCIAL ACTIONS & GIFTINGR
ES
SO
NA
NC
E
PRIMARY RESEARCH & MEASURMENTR
& D
How do customers use my product?
What do they like?
What are they saying about me?
What are they most interested in?
SOCIALGRAPH REFERRALS
PURCHASE TRACKING
FUTURE MEASUREMENT
We know that the most trusted form of advertising is an opinion from someone that you know. Tapping into social networks and communities of friends and family to help refer new users and services is a huge opportunity. If average lifetime sales could be tracked through social relationships, the value of a fan would be calculated through the number of offers and additional sales they helped pass along.
Understanding “why we buy” and its correlation to advertising and marketing memes is a branding guru’s dream. Social networks could become the missing link to making connections between interests, pop-culture trends, socio-economic status, and other demo / psychographic variables as they relate to attitudinal studies, purchase intent, and sales.
