Facebook Fan Page Promotion

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Facebook Fan Page Promotion @mercylivi 21 August 2010
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Comprehensive guide on facebook fan page promotion with tips and tricks.

Transcript of Facebook Fan Page Promotion

  • Facebook Fan Page Promotion

    @mercylivi21 August 2010

  • Why you need Facebook FanpageMore than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

  • Why you need Facebook FanpageThere are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

  • Ways you may refer to your Facebook PageDo: Find us on Facebook to discover more about...Do: Company X on FacebookDo: Check out the Company X Page on FacebookDo: Find us on Facebook

  • Ways you may NOT refer to your Facebook PageDont: Check out the Company X Facebook PageDont: Company X partners with Facebook in social advertising campaignDont: Facebook and Company X commit to serving you better advertsDo not use icons, visuals, logos, etc. taken from the Facebook site. Instead, use tools like Facebook badges etc.,

  • Ways to Use Facebook Fanpage BadgeDo: hyperlink the Find us on Facebook badge to your Facebook Page.Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on FacebookDont: hyperlink the Find us on Facebook badge to the Facebook log-in page.Dont: hyperlink the word Facebook within your promotional copy to your Facebook Page. For example, Company X on Facebook

  • Maximize Your Avatar VisibilityProfile pictures on Facebook can have a maximum size of 200600 pixels. This applies to Pages as well. Facebook Pages do not allow background images.However, take advantage of that full 200600 real estate and get your brand in front of the eyes of your fans. Ex, http://www.facebook.com/pages/RentVine/326598340912?v=wall

  • Vanity URLChoosing a username is optional but adds an extra level of professionalism to your business page. Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.). You can only have one username per page. Your page must have at least 25 fans to establish a vanity URL. This is to prevent name squatting. Usernames are not transferrable or editable. Some generic words (such as "flowers" or "pizza") are not available. If your trademarked name has already been taken, you can notify Facebook of this intellectual property infringement.

  • Integrating Blog in FanpageNetworked Blogs app This app shows up on your profile or in your boxes tab and displays your blog and any of the blogs you like to read. Its a great way to promote yourself and others. Social RSS This one can be in either a box on your profile or even better, its own tab on your profile Notes (Default App) Default App found on the right side of your profile. Add your RSS feed and view your friends feeds. When your blog updates it shows the article in your feed.

  • Integrating TwitterThe Facebook application Selective Tweets. Selective Tweet Status lets you update your Facebook status from Twitter BUT you can choose which tweets you want just end a tweet with #fb when you want to post it as your Facebook status simple!Twitters official page on how to add Twitter to Facebook. The Twitter app for Facebook integrates Twitter into your Facebook experience. A nifty Facebook Page that helps you manage your Facebook Fan Pages connection to Twitter accounts.

  • FBML CustomizationNotesStatic FBML can only be added to Facebook Fan PagesMaximum width of FBML page is 520pxInclude ONLY the HTML/CSS that's between the and tags; NO , , or meta tagsIn order to add applications to your Fan Page, you MUST have a personal profile associated with the Page as an Administrator; the Admin can add apps when logged in.

  • ReviewsReviews are similar to testimonials.you can request your fans to review your blog, service or productHelp you build credibility You are open to all positive and negative commentsApplication Link

  • PollsA fun and non-stressful way for all fans to participateSend an update to them about the pollTweet about it Way to collect data and monitor responses.Notify your fans the final results and request opinionsApplication Link

  • Youtube Video BoxShare Video Tutorials, testimonials etcHelps your fans as well to increase your reputationApplication LinkFBML can also be used

  • Chat with FansClobby allows fan page owners to create chat rooms Invite other fans to chat.You can kick users out from chat who misbehaves and ban Application Link

  • Shopping CartUpload your products to the ShopTab interface Add ShopTab to your Fanpage when fans click Buy, they will be taken to your website to complete the transaction. 7 day free trail with three options to selectApplication Link

  • Place Widget (FourSquare)Add a Foursquare tab to the fan page using PlaceWidget app Once installed, all your fans can see how popular your HQ location Check out what feedback visitors to the HQ have left.

  • Extended InfoBy default every Facebook fan page comes with fields like interests etcAny extra field, like favorite cuisine, recently watched movie etc. can be added to the fan page profile with this app Can also be included in Personal Profile Page

  • Other Premium AppsWild Fire AppsInvolverIncludes Welcome Page, Coupons, Polls, Image Gallery, Quiz, Flash Embed etcInvolver also have free apps that worth try

  • GA for Facebook FanpageGenerate img tag with GA code that can be used in Facebook fanpage which you would to track To track wall, again you will need to create a page with static FBML. The only difference is that to show this on the wall, you are required to make it a box. Just click on the (add) on the Box, and it will be added to the wall. To change this setting, click on Application Settings under the FBML that you would like to create as a box. As with other pages, please note that you have to create a unique tracking code for this page as well. Use tools like http://ga.webdigi.co.uk/ More info can be found here

  • Facebook InsightsFacebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. Only Page administrators, application owners can view Insights data

  • Make Your Fan Page Stand Out!

    Go beyond the basic page format. Use a variety of different types of media to enhance the participation & engagement of your fans. Make the first timer's visit something to talk about and keep coming back by making your page stand out from the crowd.

  • Spread the Word Become a Fan (Like a Page)Share Page with FriendsComment, Like or Share a Post Include them in an a link