Timeline For Facebook Fan Pages

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Your Guide to Understanding Facebook's New Timline for Pages

Introduction – Facebook in 2012

c850 million monthly active users

483 million daily active users

425 million monthly active users who’ve used Facebook mobile products

Available in more than 70 languages

Accounts for more than 95% of social networking time on the web




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The New Timlines Layout

cIntroduced to Pages on Feb. 29th

Grace period until March 31st

All pages switch to the new Timeline layout on March 31st.

Many new changes such as no default landing page, bigger custom page width, large cover image plus many more




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What's New with Timelines?

cCover Image

Profile Picture

About Section

App Display

Highlight Feed

Timeline Navigation

Activity Feed

Friend Feed

Pin Posts

Milestones

Starred Stories

Private Message

Admin Panel

Activity Log




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What's New with Timelines?

c1. Cover Image

2. Profile Picture

3. Timeline

4. About Section

5. Apps

6. Highlights

7. Composer

8. Pinned Post

9. Friend Activity




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Cover Image

c




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Cover Image Restrictions

c851 x 315 pixels (min. 399 pixels wide)

Make it stand out; represent your brand well

NO – Price or purchase info

NO – Contact info such as website, ph. no., address

NO – Like or Share references

NO – Calls to Action i.e Click Like, Sign up Now




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Great Cover Image Example

c




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Profile Picture

c180 x 180 pixels – gets resized to 32 x 32 pixels

Follows you around Facebook and the Web

Should be your logo, brand, product or spokesperson

If your brand is you, use a headshot

Can be creatively combined with your Cover Image




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Combining Profile Picture & Cover Image

c




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About Section

c155 characters long

Good to include URL (start with http:// to make it clickable)

If URL is too long, use shortening service (bit.ly)

Should describe your company and what you do

Entire box is automatically

linked to your Info page




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App Display

cOnly 4 displayed

Users must click the drop down / more arrow

1st one – photos, can’t be changed; others can – make good use of this prime real estate

Thumbnail is customizable – 111 x 74 pixels

Choose thumbnails that encourage the user to click




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Highlight Feed

cAllows users ability to choose how they interact with your page

Highlights – what FB deems most important

Posts by Page – only admins’ posts shown

Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand




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Timeline Navigation

cAllows users to easily navigate your page by date

Since users can now dig deeper into your page’s history, make sure you prune your page

Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”




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Timeline Navigation Cont'd

cStatistics box appears at the end of each month

Shows what / who the page has liked, how many likes the page hasand how many people are “talking about this” i.e. engaging with your page




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Activity Feed

cActivity Feed is the new Wall

Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.

Admins can change / edit any post with the little pencil icon at the top right of all posts.

Admins can also disable posting for specific fans in case someone starts spamming your page




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Pin Post

cPinning posts keeps it at the top of your activity feed for 7 days

Use it for important updates, contests, announcements etc

Add links and additional info in the description

Pin posts by clicking pencil icon at the top right of the post




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Friend Feed

cFocuses on highlighting the users’ friends’ interaction with the page.

Shows interaction from your fans’ friends

Increases social proof

Feature can be turned off in admin panel




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Milestones

cUsed to highlight important dates & events Admins set the date of milestones which enter the timeline at that date

Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds

Use for new store opening, new product launch, when you company was founded etc




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Starred Stories

cSimilar to Milestones but not as big of an event

Any post can be starred so that it stands out

Stretch to fill up entire page (both sides)

Dates can be changed so they appear where you want them to in your page’s timeline




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Private Message

cFans and non-fans can send messages to pages

This feature can be turned on or off

Pages can only respond – not initiate a conversation

Pages can only send 2 messages back for every 1 received

Not to be used to sell – use it to build trust and relationships with your fans




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Admin Panel

cAppears at the top of your page

Can be hidden from view

Allows for quick access to stats such as notifications, likes, messages and Insights

Also where you edit your page info and settings




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Activity Log

cAllows admins to see page activity broken down by category

Provides admins with easy access to all parts of their page




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Wrap Up

cTimelines become mandatory as of March 31st 2012.

Default landing pages / welcome tabs do NOT exist inside the new timelines layout

All apps will function as normal

Custom page sizes have increased to 810 pixels wide

Embrace the changes or become obsolete!



Timeline For Facebook Fan Pages

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