6 Ways Brands Can Maximize Facebook Organic Reach

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6 Ways Brands Can Maximize Facebook Organic Reach Success on the social network requires a mix of creativity, listening, and paid advertising. Read More

Transcript of 6 Ways Brands Can Maximize Facebook Organic Reach

Page 1: 6 Ways Brands Can Maximize Facebook Organic Reach

6 WaysBrands Can Maximize

Facebook Organic ReachSuccess on the social network requires a mix of creativity,

listening, and paid advertising.

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Page 2: 6 Ways Brands Can Maximize Facebook Organic Reach

January 2015:Facebook is rolling out changes to its news feed algorithm in

a bid to reduce "overly promotional" posts.

How can brands ensure they maintain an enduring reach?

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What are the kinds of posts Facebook says are too promotional?

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Posts that solely push people to buy a product or install an app.

Posts that push people to enter promotions and sweepstakes with no real context.

Posts that reuse the exact same content from ads.

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How Can Brands Ensure They Maintain an Enduring Reach?

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1. Get CreativeGet creative and give your users a reason to engage. Ask questions, provide tips,

recipes, or host polls. In short, add value to your posts and giveusers a reason to like and share.

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2. Observe & Listen ToYour Consumers

Social listening will enable you to gauge the mood and sentiment of your users,as well as inform you as to the topics and content they are most interested in.

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3. Find Your SocialMedia Voice

Speak in your consumers' language, but maintain the identity of thebrand, and find your brand’s own unique voice.

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4. Use Posts To Drive UsersTo Other Web Channels

Use posts to drive users to your presence on other platforms, such as YouTube.

That way, you’re tapping into an audience you wouldn’t otherwise have accessto, and complementing the performance of your other channels.

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5. Have A Paid BudgetContests, events, or ads that lead to a direct path of sale may now require

a paid budget to be visible, but in certain cases it remains the best wayto complement an organic campaign.

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6. Be SocialBrands commonly make the mistake of merely churning out contenton their own channels. Be a thought-leader, listen, and engage with

users on other channels, not just on your own posts.

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