How Blogging Can Grow Your Business

Agenda

A look at the numbers: the value of blogging How to set up a blog and optimize the structure The best ways to come up with ideas and writing

engaging content How to drive traffic to your blog

Blogging is a powerful marketing tool

40% of companies use blogs for marketing purposes

81% of marketers consider their blog as a powerful tool

Companies that publish blog posts regularly generate 4x more leads than those that don’t

92% of companies who blog multiple times a day have acquired a customer through their blog

Source: Hubspot

Set up a strong foundation

Make it easier for users to navigate your site

Choose your sidebar menus wisely: What is the purpose of your blog? Which content would you like your

readers to access easily? Do you want to connect your blog

to your other marketing channels?

Optimize your blog categories: What information do you want to

share with your audience?

Make sure search engines can crawl your content

Submit an XML sitemap to search engines With Google, you can

submit it through Google Webmaster Tools

Sitemaps help them access the meta data of your content

Create engaging blog posts

How to build engagement

Consistently blog The more you blog, the more readers you’ll have

Include images Posts with photos get 104 percent more comments

(Kissmetrics)

Give your readers a little bit more Write in depth and detailed content that you can turn into

PDFs

Write catchy headlines Provide a statement that highlights the value of the post

Drive traffic to your blog using email and social media channels

Be patient

Growing you blog presence doesn’t happen overnight. It takes time. Continue to track your progress and adjust your focus as necessary.

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