LogicClassroom: Strengthen You Social Media Presence with Google Plus
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Transcript of LogicClassroom: Strengthen You Social Media Presence with Google Plus
STRENGTHEN YOUR SOCIAL MEDIA PRESENCE WITH GOOGLE+
Presented by:Yen LeCommunity Management AssociateBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
• More active users and higher engagement• Highly correlated with SEO benefits
Importance of Google+
• Build both personal and company pages
Optimize Google+ Page
• Build credibility• Build links
How to Use Google+ to Leverage SEO
T: 617.266.9166www.bostonlogic.com
GOOGLE+ IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL
343 million active users on Google+ 2nd most used social media channel after Facebook Not many people contributing—get your content noticed
Source: TechHive
T: 617.266.9166www.bostonlogic.com
GOOGLE+ IS HIGHLY CORRELATED WITH SEARCH RANKINGS
Google+ posts have SEO
benefits
Posts are crawled almost
immediately
Same characteristic
s of blog postings
Re-shared posts act as internal links
Source: Moz.com
T: 617.266.9166www.bostonlogic.com
OPTIMIZE YOUR GOOGLE+ PAGE
Create a Personal Page
Write a Bio
Include Visuals
Ask Contacts to Join Your “Circle”
Post Content Regularly
You must create a personal Google+ account to build a company page
Your personal page will help you brand yourself
T: 617.266.9166www.bostonlogic.com
DEVELOP YOUR BRAND AND ENGAGE YOUR CLIENTS WITH A COMPANY PAGE
Fill out as much information about your company as possible
Be sure to include a cover photo and your company logo
You can find a guide with setup instructions here
T: 617.266.9166www.bostonlogic.com
HOW TO POSITIVELY IMPACT SEO
Make sure your page and posts are public
Link all relevant
profiles to Google+
About page
Post new content regularly
Add authorship
to your posts
Get more people to
add you to their circles
T: 617.266.9166www.bostonlogic.com
WITH TIME, YOUR PAGE WILL GAIN TRACTION