Leveraging Facebook Pages for Your Business“A Facebook Page is a customizable presence for an organization, product, or

public personality to join the conversation with Facebook users. The Page

focuses on the stream of content posted by the Page administrators.

By leveraging the real connections between friends on Facebook, a Page

lets Fans become brand advocates. Posts by the Page will start to appear in

News Feed, giving Pages a stronger voice to reach their Fans.”

-Facebook

Who Currently Has a Personal Facebook Profile Page?

ALL THE COOL KIDS ARE DOING IT

What Are ‘Fan Pages’?

‘LIKE’ Button Recently Replaced

‘BECOME A FAN’(Means Same Thing)

For Local Businesses, Brands, Products, Organizations, Artists, Bands or Public Figures.

Essentially ‘Profile Pages’ for Brands or Companies. Individuals can Become Administrators for Fan Pages. Every Fan Page has at Least 1 Admin.

Why Use Facebook for Business?

More Than 400 Million Active Users

Over 50% of Active Users Log onto Facebook at Least Once Each Day

More Than Two-Thirds of Facebook Users are Outside of College

The Fastest Growing Demographic is Those 35 Years Old and Older

Average User has 130 Friends on the Site

People Spend over 500 Million Minutes on Facebook Per Month

More Than 30 Million Users Update Their Status At Least Once Per Day

More Than 20 Million Users Become Fans of Pages Each Day

Over 100 Million Active Users Currently Accessing Facebook Through Mobile Devices

How Do You Create a Fan Page for Your Business?

You Must Have a Personal Profile Page to Create a Fan Page.

Every Fan Page Needs at Least 1 Person to be a Page Administrator.

You Can Invite Others to Become Administrators of the Fan Page too.

Fan Pages Don’t Have the Ability to Email Individuals and Individuals Can’t Email a Fan Page.

Fans Can Post on the Fan Page Wall or Join Discussions; Depending on Your Privacy Settings.

To Create a New Fan Page, Simply Select the ‘Ads and Pages’ Menu Below Your Profile Picture from Your Home Page.

Click the ‘+Create Page’ button on the

‘Ads and Pages’ screen.This screen is your

control panel for all the pages you

admin.

Then Select the ‘Create New Page’ Button on Your ‘Pages You Admin’ Screen.

1. Select the ‘Local Business’

option & the category from the drop down menu.

2. Name your Fan Page.

NOTE: You CANNOT change

the Name or Category once

created!

3. Check the box to confirm you’re an official representative

of the business.

4. Click ‘Create Official Page’ once you’ve checked everything

for typos!

Select ‘Official Page’ for a Local Business, Follow the Steps Below, and then Populate the Page with Photos and Information to Share.

Pages are Searchable Outside of Facebook.

Viral Nature of News Stream Is What Makes It So Powerful.

When a User “Likes” Your Page, Your Name & Logo Appear on Their Profile Page & in Their Profile Feed (Shows All Their Friends).

So What Should You Post?

Interesting and Relevant Content is KEY

Great Resources/Advice (ex. Buyers Guide)

Events (ex. Open Houses)

Videos (ex. Virtual Tours)

Photos

Related News/Articles

Blog Posts

Contests, Polls and Discussions

Always New Possibilities! Any Ideas?

How to Get People to “Like” You:

Next—Turning Fans into Leads…

Update Regularly with Engaging, Unique Content.

Tag Friends in Photos.

Join the Conversation! Respond Within 24 Hours to Messages & Questions Left on Your Page's Discussion Board and "Wall."

Link from Your website and Blog. ‘Like Us on Facebook!’ Links!

Post Messages in Related Groups Linking to Your Page. Copy + Paste the URL of your Facebook Page.

Email Employees, Customers and Friends and Ask Them to ‘Like’ the Page and to ‘Suggest to Their Friends’.

Turning Fans into Leads…

Link to Your Site—Increasing Traffic. ex. Property Search on Your Facebook Page.

Remember: Fan = an Enthusiastic Devotee, Follower, or Admirer of Sport, Pastime,

Celebrity, etc. Also, Incentives!

Think of Your Facebook Fan Page as an Opportunity to Build Relationships, Not Generating One-Time Sales or Actions.

Let’s Recap on Fan Pages:

Your Facebook Business Fan Page is Just a “Profile for Your Brand”.

Key is to Create Content that People Want to Hear and Share.

Your Facebook Business Page is Searchable! Gives You an SEO Boost.

Lots of Real Estate business comes from referrals and repeat customers—they get to know you. They are your

FANS. Get that personal bond with new customers by showing your brands personality through your

Facebook page.

But What If Employees Are Afraid to ‘Like’ the Company Page/ Become Fans?

Why are they afraid?!

They Don’t Want Clients Seeing Their Personal Information on Facebook.

Do they know how to manage their Privacy Settings to protect themselves?

1. Select the ‘Friends’

category below your profile

photo

2. Click the ‘+Create a List’ button on the

Friends screen.

First Things First, Let’s Organize all Your ‘Friends’.

3. In the popup window, Name

your List and click on the

Friends you want to add to it.

4. Select ‘Create List’ when you’re

finished.

You Can Make Custom Lists to Categorize & Organize Your Friends, Family, Clients, Co-Workers, Classmates, Etc.

Friend Lists are Great for Event Invitations, Emailing to Targeted Groups, and Customizing Your Privacy Settings.

Simply Select ‘Customize’ from any Privacy Drop Down Menu and Begin Typing the Name of the List (ex. ‘Clients’) in the

‘Hide this From’ Form.

Now, Onto Privacy Settings…

Did you see this ‘Improved Privacy

Controls’ notice Facebook last time you

logged in?

Facebook Recently Tried to Make Their New Privacy Setting Easier to Manager and Understand.

The New Interface Walks You Through the Steps with a Helpful Diagram and Written Directions.

The ‘Improved Privacy Controls’ notice brings

you to this screen & you can always change

your setting in the ‘Account’ dropdown.

Scroll Down the Page to Read a Description of the Privacy Setting Types; Sharing Content (1), Basic Directory Info. (2), Applications and Websites (3),

and Your ‘Block List’ (4).

We’ll start with the ‘Sharing on Facebook’ Setting (#1 in this example)

Sharing Content: You Control Who Sees Your Status Updates, Photos, Birthday, Religious Views, Contact Info., etc. You Can Use Facebook’s ‘Recommended’ Settings, or Customize

Each Item.

Choose one of Facebook’s presets or

Customize your settings.

If You Click ‘Customize’ on the ‘Sharing’ Screen (previous slide), You are Brought to a New Scrolling Menu with More Options to Fully Customize Your Settings.

This is Where You Can Select the Custom Lists You Created Earlier to Allow /Block Specific Lists from Specific Content as You Please.

Don’t forget to check your Photo Albums Privacy

Settings.

You edit the privacy setting on each Photo Album individually;

‘Everyone’‘Friends of Friends’

‘Only Friends’ or ‘Customize’.

Create a New Album from a Computer to Upload New Photos for Maximum Control of Privacy Settings.

Select ‘Customize’ from any Privacy Drop Down Menu to Specifically Block Individuals or Lists You Create (ex. ‘Clients’) from Viewing Albums, etc.

WARNING: Photos Uploaded Via Email (Some Mobile Devices) are Automatically Shared with Everyone!

You Can Also Change the Privacy Settings for a Specific Status Update!

You can customize your privacy settings wherever you see this little padlock

icon.

Once You are Done Setting Your ‘Sharing on Facebook’ Privacy Settings, Go Back to the Privacy Settings Main Menu and Select

‘Basic Directory Information’ (2).

The ‘Basic Directory Information’ settings is where you can change who can search for you, see your friends lists, your current city and hometown, etc.

You can PREVIEW your profile as other people

see it!

Your Profile Picture, Name,

Gender & Networks

are always open to

‘Everyone’

Keep Your Profile Picture Something You Don’t Mind

Everyone Seeing

Notice There are No Status Updates, or a Tabs for my

Wall or Photos

Example of My Profile with EVERYTHING Set to ‘Friends Only’.Not Very Inviting to Potential New Connections.

Sharing MY Posts, but NOT

Posts by my Friends

Not showing my birth year or hometown.

Sharing My Status Updates & some of my Wall & there are Info. & Photo Tabs

Example of My WALL Tab with SOME Categories Set to ‘Everybody’. Much More Inviting + I’m Still Keeping Some Things for ‘Friends Only’.

Here I chose NOT to show my

contact info such as Email, Phone,

Relationship Status, etc.

Example of My INFO Tab with SOME Categories Set to ‘Everybody’. Again, Just a Little Info. Shared Makes Me More Approachable.

You Can Also Test to See What a Specific Individual will See on Your Profile!

Just enter the person’s name in this box on the Preview Screen.

Now You Know How to Create Lists to Categorize Your Friends and Select Your Privacy Settings for Each Section of Your Profile!

Friend Lists are Great for Event Invitations, Emailing to Targeted Groups, and Customizing Your Privacy Settings.

Simply Select ‘Customize’ from Any Privacy Drop Down Menu and Begin Typing the Name of the List (ex. ‘Clients’) in the ‘Hide this From’

Box.

But There are Still More Privacy Settings to Customize…

Once You are Done Setting Your ‘Basic Directory Info’ Privacy Settings, Go Back to the Privacy Settings Main Menu and Select ‘Applications & Websites’ (3).

Applications & Websites’: This is How You Can Change What Information Third Party Applications & Search Engines Have Access To.

Click the ‘Edit Settings’ Button Next to the ‘Info Accessible Through Friends’ Option to Set What Info You Want Games (i.e. Farmville) to Have Access to.

Click the ‘Edit Settings’ Button Next to the ‘Instant Personalization’ Option to Set What Info You Want Other Websites (i.e. Yelp) to Have Access to.

There’s No Way to Customize This Option, Only Activate or Deactivate it. Partner Sites Often Pull Your Real Name, Profile Picture, etc.

If Active, You Choose on a Per-Site Basis as You Visit Those Sites.

You can completely disable this feature by un-checking this box.

Click the ‘Edit Settings’ Button Next to the ‘Public Search’ Option to Set What Info You Want People Using Search Engine (like Google) to Have Access to.

Facebook Recently Changed This Option, So Now Only What You Choose to Show to ‘Everyone’ is Eligible for Search Engine Searches.

You can ‘See a Preview’ of what information is searchable

on the web by clicking here.

You can completely disable this feature by un-checking this box.

If Your Status Updates are Viewable to ‘Everyone’- People You Don’t Know Can View Them and Search Them Through Facebook or the Web.

See Embarrassing Examples Below:

A Preview of What Information in My Profile is Searchable Through Search Engines.

If you’re unhappy with what’s being show, you click here to

disable searches.

Almost Finished…

If There are Specific Individuals You Want to Block, Return to the Privacy Setting Main Menu and Select the ‘Block List’ (4) Option.

You Can Block People By Name or By Email Address.

You Can Also Simply Block Individuals from Sending You Application Invites. (i.e. Your Aunt Who Keeps Trying to Get You to Play Farmville)

There is No Way to Refine a Search (i.e. by Location) Through This Menu, You Can Only Scroll Through a List of Names and Profile Pic. Thumbnails.

If You Have Trouble Finding the Person You Wish To Block, Do a Standar Search for Them Instead in the Main Search Bar.

Click ‘See More Results’ to refine your search.

You Will Be Brought to the Search Results Page. Now You Can Find the Person More Easily.

Make sure you select ‘People’ from the sidebar.

Type in a Location and click the ‘Refine Search’ button.

Click this ‘Report/ Block Person’ link at the very bottom of their profile.

Select the Profile of the Person You Wish to Block from the Search Results List.

Check the box next to ‘Block this Person’ and click the ‘Submit’ button.

Here You Can Simply Block Someone or Report Them to Facebook if They are Harassing/ Abusing You or Breaking Facebook Policies in Other Ways.

You can Create ‘Friend Lists’ to Categorize Your Friends, Coworkers, Clients, Classmates, Stalkers, etc.

Friend Lists are Great for Event Invitations, Emailing to Targeted Groups, and Customizing Your Privacy Settings.

Simply Select ‘Customize’ from Any Privacy Drop Down Menu and Begin Typing the Name of the List (ex. ‘Clients’) in the ‘Hide this From’ Box.

Facebook Automatically Shares Anything You Set to Share with ‘Everyone’ to Be Seen by Search Engines and Third Party Sites UNLESS You Customize These Options.

You Can Also Create ‘Block Lists’ to Block Specific Individuals from Seeing Your Profile and Searching for You on Facebook.

If You Need Help, Select the ‘Controlling How You Share’ Option from the Privacy Settings Main Menu to View a Helpful Diagram and Instructions.

Let’s Recap on Privacy Settings:

Remember, You Can Change Your Settings Any Time:

You can change your settings at any time by selecting ‘Privacy Settings’ from the ‘Account’

dropdown menu.

If You Need Help, Select the ‘Controlling How You Share’ Option from the Privacy Settings Main Menu to View this Diagram and Instructions.

That’s All There Is To It!

So, You Won’t Mind ‘Liking’ The Company Fan Page!

Now You Know How to Protect Your Privacy!

… AND Suggesting it to ALL YOUR FRIENDS!

Simply click the ‘Suggest to Friends’ link underneath the

Fan Page Profile pic. & select your Friends in the popup window.

Questions

? ? ? ?This presentation will be online at:

www.RealEstateSEO1.comand

www.BostonLogic.com/blog