Strategies And Tips To Maximize Facebook For Health Clubs
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Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com
Strategies and Tactics to Maximize Facebook | bryankorourke.com
Facebookwww.bryankorourke.com
Strategies and Tactics to Maximize Facebook | bryankorourke.com
five key topics
A Few Thoughts Before We Get Started | bryankorourke.com
Before We Start
Bryan K. O’Rourke
www.bryankorourke.com
All Of Today’s Content And More Is Here | bryankorourke.com
Before We Get Started - Diverse Topic & Audience | bryankorourke.com
I’m Not Going To Cover Everythingso contact me for customized advice
if your health club isn’t clean, customer
service isn’t excellent, and
members aren’t happy, social media
will not help you - it will hurt you.Facebook Isn’t A Silver Bullet
W A R N I N G !
Before We Get Started - A Warning | bryankorourke.com
www.unitedbreaksguitars.com
Before We Get Started - A Warning | bryankorourke.com
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Before We Get Started - A Warning | bryankorourke.com
Gary Vaynerchuk
Before We Get Started - Transparency & Authenticity | bryankorourke.com
The New Consumerwww.bryankorourke.com
Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
Before We Get Started - Useful Resources | bryankorourke.com
Get This Useful Guide
Before We Get Started - Useful Resources | bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Points Of Emphasis
Overview
Adding Facebook To Your Marketing Strategy | bryankorourke.com
concentrate limited resources
on the greatest opportunities to
increase sales and achieve a
sustainable competitive advantage.1
What Is It ?
Point Is To Build Your Business - Retention
Adding Facebook To Your Marketing Strategy | bryankorourke.com
1. Target Audience2. Objective3. Content Strategy4. Who & When5. Response Plan6. Measuring Results
big mistake:
failing to plan
Do You Know ?
www.bryankorourke.com
What’s The Strategy ?
Marketing Strategy - An Example | bryankorourke.com
• Reach 1,200 instructor registrants– Cool Video Content $500.00– Targeted Facebook Ads 600.00– Customized URL www.lonestar2011.com 8.00– Mobile Landing Site Free– SMS Marketing 160.00– Total Campaign $1,268.00
Who, Where, What, & How
Bryan K. O’Rourke
Marketing Strategy - An Example | bryankorourke.com
Content Is King !www.wooshii.com
www.lonestar2011.com videowww.bryankorourke.com
Mobilized IntegratedWebsite - FREE
www.lonestar2011.com
Mobilized IntegratedWebsite - FREE
Event Outcomes Thus Far
June 23 - 3 Week Campaign
Ads 254,000 ImpressionsAds 2,500 Clicks
Over 2,000 New Page “Likes”Over 200 New Registrants
(Now 812 In Total)
www.lonestar2011.com
Adding Facebook To Your Marketing Strategy | bryankorourke.com
To Enable Facebook You Must Resource It And Integrate It Into Your Overall Marketing.
How To Build Your Facebook Presence | bryankorourke.com
2Presence
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Engage Your Members By Using The Right Tools | bryankorourke.com
Create A User ExperiencePage Not A Profile
The Platform Is Important
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Engage Your Members By Using The Right Tools | bryankorourke.com
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Facebook Presence - Promote YourPage Everywhere | bryankorourke.com
Email SignaturesPrint AdsFront Desk SignIntegrated In Web Site
Make Sure You Have A Vanity URL
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Facebook Presence - Promote YourPage QR Codes | bryankorourke.com
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Facebook Presence - Use Places & Promote Check-Ins | bryankorourke.com
Bryan K. O’Rourke
How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like Google ReaderTo Identify Good Content To Share
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How To Build Your Facebook Presence - Content | bryankorourke.com
Use A Product Like bit.lyTo Track What Information Is Getting Most Consumed
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How To Build Your Facebook Presence - Content | bryankorourke.com
Pictures &Video Are
Best Content
Bryan K. O’Rourke
How To Build Your Facebook Presence - Content | bryankorourke.com
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How To Build Your Facebook Presence - Content | bryankorourke.com
Use Tools Likewww.animoto.com
www.imovie.com
Advertising On Facebookbryankorourke.com
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Advertising On Facebookbryankorourke.com
3Facebook Adswww.bryankorourke.com
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Advertising On Facebookbryankorourke.com
www.facebook/ads
Getting Viral With Facebook bryankorourke.com
4
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Getting Viral With Facebook bryankorourke.com
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
What Does Viral Mean ?
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Getting Viral With Facebook bryankorourke.com
1.Your Following2.Your Interaction3.Your Content4.Your Headline5.Timing6.Give Away Something
How Do You Achieve It ?
A Few Facebook Tips To Emphasize bryankorourke.com
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A Few Tips | Be Wary Of “Experts” bryankorourke.com
don’t hire a marketing firm
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A Few Tips | Use The Resources bryankorourke.com
Get This Useful Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
The Official Facebook Channel
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A Few Tips | Get A Platform bryankorourke.com
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A Few Tips | Keep Your Eyes Open For What’s Coming | bryankorourke.com
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Strategies and Tactics to Maximize Facebook | bryankorourke.com
1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Remember Tips
Wrap Up
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A Few Tips | Let Me Know How I Can Help You | bryankorourke.com
follow me for the latest& contact me for help
www.bryankorourke.com
Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com
Thank You !