Advanced Facebook Marketing Strategies & Engagement Apps
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Promotions & Contests are key elements in a brand’s social media strategy. Take advantage of the fan engagement and viral nature of social media. Get to know your fans, grow your audience and generate leads! Bring life to your business brand on Facebook, boost brand exposure, attract new fans and engage loyal ones! Speaker: Brian McNeil-Smith, Marketing Director at Easypromos
Transcript of Advanced Facebook Marketing Strategies & Engagement Apps
250,000 promotions40,000 businesses use us
Many Top Brands and Agencies
What Are Some Of The CONTESTS And PROMOTIONS You Can Run On Facebook?
What Are Some CHALLENGES PRESENTED By Facebook These Days?
CHALLENGES• Edgerank
• Cost of Ads
• Time
• Cost of Tools
• Learning Curve
• Does Social Work?
OVERCOMING THECHALLENGES
• As A Business You Need To Perform Marketing• You Need To Have Some Kind Of Budget
FOUR POWER STRATEGIES
• Any Business Can Work Into Their Budget• They Don’t Require A Large Amount Of Time• The Costs Are Very Affordable• The Learning Curve Is Minimal• The Strategies Work
POWER MARKETING APPS
CONTESTS
Sweepstakes Photo Contest Instant Win
Pick Your Favourite Recruiter Short Story
Video Contest Voting Contest Betting Pools
Direct Prize
ORIGINAL PLAN
• GENERAL SWEEPSTAKES
• 20 DAY DURATION
• RANDOM DRAW
• SINGLE PRIZE
ACTUAL PLAN
• RECRUITING SWEEPSTAKES
• FLEXIBLE DURATION
• RANDOM DRAW
• TWO WINNERS
FLEXIBLE DURATION
• 1 MONTH TO CLOSE
• IF < 1000 ENTRANTS
• EXTEND DATE
STRATEGY
• Keep Prize Value Low
• No Ad Spend
• Find Out What Works
• Keep Prize Value Low
• No Ad Spend
• Find Out What Works
EMAIL REMINDERS
STRATEGY
• Keep
I TRUST YOU WILL BENEFIT FROM THE EXPERIENCE OF THIS CONTEST
NOT EVERY CONTEST NEEDS TO BE A RECRUITING CONTEST, THE POINT BEING THERE ARE MANY WAYS TO MAKE YOUR
PROMOTIONS TICK AND IF THAT HELPED YOU TO OPEN UP TO SOME OUT OF THE BOX THINKING
THEN MISSION ACCOMPLISHED
POWER MARKETING APPS
QUIZZES AND SURVEYS
POWER MARKETING APPS
COUPONS WITH VALIDATION PORTAL
1. Valid2. Invalid3. Already used
POWER MARKETING APPS
CUSTOMER LOYALTY / REWARD
CASE STUDY 1
Mediflow is a water pillow company dealing with two markets.
Chiropractor Retail
Chiropractor
• Mostly Traditional Advertising
• Newsprint, Trade Shows and Snail Mail, Journals, Magazines
• Email• Linkedin
Retail
• While retail has been a path of online sales through Amazon, Bed Bath, Target, CVS, Walgreen and Overstock
• Social media engagement
• And one particular strategy I think you will find particularly delicious
The Strategy
The Strategy
Here is what they do:The purchaser is incented to like their facebook page
to receive a free pillow case.
Perception I buy a $35 pillow and get a needed $10 pillow case
free.
The Strategy
They mass produce the pillow case so cost of materials and postage is cheap
and well worth it.
The Strategy - Discovery
The growth of their Facebook fan base is directly correlated to the growth of their online sales.
They are selling more complimentary product and the strategy is working to sell more pillows.
The Strategy
People are not un-liking the page
50% of inbound messages traffic comes from Facebook
Facebook Insights identifies niche
WWW
Side Effect
Mediflow has a voice
Post valuable tips
Customer miracle stories
Join in crying and laughter
This Social Proof
Validates Mediflow’s claims
Instils in people the product works
Has people intrigued
Recipe For Success
Facebook UIDs
Edgerank
Custom Audiences
CSV Export
UIDs
Custom Audiences
Create Similar Audience
For 1 year Mediflow was buying this service from a company in Germany who produced
their codes, graphics and managed their crm and gave them analytics of the traffic to
their tab.For this Germany charged a handsome
monthly fee.
With Easypromos
They save money on the items they found they could do themselves. And they did save a ton of money.
They found:Better data capture, sharing, Complete ease of use and autonomy… They solved a big issue that was haunting them.
The previous
The previous vendors solution was not mobile friendly.
They received countless messaged from people saying they could not locate the promotion.
This took up a lot of time for the employees but also frustration for their clients.
Within 10 minutes of talking with this client, Easypromos was able to identify and address the issue.
We recommended a qr code directly on the card so mobile users would have this experience.
Mediflow was overjoyed. They had not anticipated there was a solution for this massive inconvenience.
In the time it took them to get through their existing stock of cards to replace with new qr equipped cards we provided them an interim solution allowing them to send their frustrated mobile users a link that would allow them success with the click of a button. (customers appreciated fast response and workable solution)
Previously Mediflow was missing a large population of clients due to mobile incompatibility.
With Easypromos they are now compounding their successes more and more everyday.
Now we are engaging with Mediflow on how to use the app in their trade shows with their chiropractors and how to further engage their clients who have heart warming stories of going from complete misery to relaxation and regaining their lives utilizing the power of dynamic quizzes, text based voting contests, recruiting their friends and instant wins.
Mediflow recommends these types of solutions to companies valuing social media, establishing a fan page and moving product. It is smart, easy, cost effective to get fans to engage.
Embed Promotions Anywhere
WWW.EASYPROMOSWEBINARS.COM/SPECIALPRICING
Unlimited Use Of Premium App – Special Pricing Event At Huge Discount
WWW.EASYPROMOSWEBINARS.COM/SPECIALPRICING
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