Facebook For Your Business
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Transcript of Facebook For Your Business
“Social media is not just an activity; it is an investment of valuable time and resources.” ~ Sean Gardner
Facebook for Your Business
Jeff Vreeland!@jvreeland!March 13, 2014
Agenda❖ 8:30 - 8:45 Introduction!
❖ 8:45 - 9:30 What is Facebook?!
❖ 9:30 - 10:00 Content for Facebook!
❖ 10:00 - 10:15 Break!
❖ 10:15 - 11:00 Promoting Your Facebook Page!
❖ 11:00 - 11:30 Facebook Insights!
❖ 11:30 - 12:00 Questions
What is Facebook? Facebook is an online social networking service.
About Facebook
❖ Founded in 2004!
❖ 1.23 Billion Monthly Active Users!
❖ 757 Million Daily Active Users!
❖ 874 Million Monthly Mobile Users!
❖ 507 Million Daily Mobile Users!
❖ 58% Have More then 100 Friends
Facebook Demographics❖ % of Internet users who use Facebook!
❖ Men - 66% Women - 76%!
❖ Age!
❖ 84% of 18-29 !
❖ 79% of 30-49 !
❖ 60% of 50-64 !
❖ 45% of 65+
Facebook Demographics❖ % of Internet users who use Facebook!
❖ Education!
❖ High School Grad - 71%!
❖ Some College - 75%!
❖ College+ - 68%
Facebook Demographics❖ % of Internet users who use Facebook!
❖ Income Level!
❖ Less than $30,000 per year - 76%!
❖ $30,000 - $49,999 - 76%!
❖ $50,000 - $74,999 - 68%!
❖ $75,000+ - 69%
Facebook Demographics❖ % of Internet users who use Facebook!
❖ Urbanity!
❖ Urban - 75%!
❖ Suburban - 69%!
❖ Rural - 71%
–Pew Internet Research Project
42% of online adults use multiple social networking platforms. For those who use only one
social networking site, Facebook is typically—though not always—the platform of choice.
–Pew Internet Research Project
Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on
these sites check in to them on a daily basis
Content For Facebook
–Scott Cook
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
Content Strategy
❖ What is Your Focus?!
❖ What Are you Going to Post?!
❖ What is Your Tone?
What Should Your Focus Be?
❖ Product!
❖ Contest!
❖ Company News!
❖ Events!
❖ Branding!
❖ Sales
Brand FocusProduct ContestUnrelated Company NewsEvents SalesBranding
What Should You Post?
❖ Photo!
❖ Video!
❖ Text Update!
❖ Link!
❖ Questions
What Tone Should You Use?❖ Applicable !
❖ Talk about your product or service directly!
❖ Emotional!
❖ Appeal to feelings or emotions about the product or service!
❖ Both!
❖ Talk about a specific part of your product or service that appeals to the emotions of your buyer
Image/Idea Credit to Julia Jakubiec
Break Until 10:15
Promoting Your Page For Free
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Use Your Current Networks!
❖ Website, Email, Twitter, YouTube, Pinterest
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Share With Family and Friends!
❖ Facebook Has Over 1 BILLION users.
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Take it Offline!
❖ Printed Material, Business Cards, Trade Shows, Traditional Advertising
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own service/product
What Can I Do For Free?
❖ 4 Tips For Promoting Your Facebook Page!
❖ Host a Contest!
❖ Give away an iPad or your own service/product
Promoting Your Page With Ads
Advertising on Facebook
❖ What!
❖ Specifically what are you adverting?!
❖ Who!
❖ Who is your target?!
❖ How!
❖ What type of ad are you using?
What Should You Advertise?
I cannot help you with this
To Who Should You Advertise?
❖ Who Are Your Demographics?!
❖ B2B, B2C, Women, Men, Children, College Grads!
❖ The Choices Are Endless
How Should You Advertise?❖ A Clear Call To Action
How Should You Advertise?❖ Stopping Power
How Should You Advertise?❖ Clicking Is Worth My While
Good or Bad
Good
Good or Bad
Bad
Good or Bad
Bad
Good or Bad
Good
Facebook Insights
- Marty Rubin
“Every line is the perfect length if you do not measure it.”
What is Facebook Insights?
Viral Aspect of Post
Who Likes You?
Images Source - https://blog.kissmetrics.com/facebook-insights-and-analytics/
Who Likes You?
What is Your Reach?
Vistiors Information
Vistiors Information
Your Post Explained
Your Post Explained
Your Post Explained
Who Likes You
Competitor Tracking