Your Facebook Business Page is Worthless
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Transcript of Your Facebook Business Page is Worthless
your facebook business page
Maura Neill, ABR, CRS, MA, REALTOR®RE/MAX Around Atlanta – Atlanta, GA
REALTORS® Association of New Mexico Fall Conference 2011
your facebook business page is worthless…
Maura Neill Your Facebook Business Page is Worthless
…by itself
Maura Neill Your Facebook Business Page is Worthless
the myths
Start a Facebook Business Page and you will see immediate resultsyou can sit back & watch your friends/clients LIKE your pageyou have a fool-proof prospecting toolyou can abandon your website/blog
Maura Neill Your Facebook Business Page is Worthless
the realities
Your Facebook Business Page needs your timeyour creativityyour contentyour commitment
Maura Neill Your Facebook Business Page is Worthless
the problem
Sick of same-old/same-old real estate blog Wanted a blog that fit my lifestyle & that of my
friends/peers/clients/potential Found that my clients and sphere are more inspired by
an area, a neighborhood, things to do than by individual houses
Maura Neill Your Facebook Business Page is Worthless
the idea
Create a site that would attract the types of clients I want to work with
Create content that interests me, my peers, and potential clients
Find a way to network without talking real estate – thinking relationships first, business second
Maura Neill Your Facebook Business Page is Worthless
the site
Maura Neill Your Facebook Business Page is Worthless
the facebook page
Maura Neill Your Facebook Business Page is Worthless
integration
Create a Facebook Page to compliment your site (existing OR new)
Cultivate fans – use the “Suggest to Friends” link to invite your closest family, friends and trusted clients to like you page – let the rest follow organically.
Share your site’s content on your Facebook Page, but also use your Page to create conversation.
Maura Neill Your Facebook Business Page is Worthless
your reach
If you build it, they will come. Your Facebook Page content will only be visible to
those who “like” the page – don’t count on it as a prospecting tool.
Link your website/blog to your Facebook Page (via the Like Button tool) and regularly link your Facebook Page content to your site to drive traffic there.
Maura Neill Your Facebook Business Page is Worthless
branching out
Use other social media platforms to touch more people, cultivate fans, and spread your message.
Decide which you’re most comfortable with and which are most useful in your target area.
Choose wisely – you can’t do it all.
Maura Neill Your Facebook Business Page is Worthless
the accompaniments
Maura Neill Your Facebook Business Page is Worthless
getting noticed
Let it happen organically.Be visible.Be conversational.Be informative.Don’t be a salesman (or –woman).
Maura Neill Your Facebook Business Page is Worthless
warning:don’t do 365
Why you should not do “365 Things To Do in (INSERT YOUR CITY HERE)”
Trust me.You don’t have the time.You don’t need to do it.You can think of something better.
Maura Neill Your Facebook Business Page is Worthless
what you should do
Find your niche – a hobby, a nonprofit, an interest, a specific area or part of your town.
Be consistent – every day is not realistic, but make a schedule and stick to it.
Don’t rely on social media or blogging – regardless of your online success, there’s nothing like face-to-face.
Maura Neill Your Facebook Business Page is Worthless
why it matters
You don’t have to talk about real estate 24/7 – gain credibility and respect by attracting those with common interests – then talk real estate.
Be seen as the local expert – in more than just days on the market and average sales price.
Good publicity is priceless – and it does not have to be real estate-related.
Maura Neill Your Facebook Business Page is Worthless
takeaways
Do something different. Don’t worry if others follow suit – they won’t do it as
well as you do anyway. Do acknowledge that there’s more to your life – and
your clients’ lives – than real estate, there are better ways to connect.
Do realize that your Facebook page can’t do it all.
Maura Neill Your Facebook Business Page is Worthless
Maura Neill Your Facebook Business Page is Worthless
www.slideshare.net/MauraNeill1
Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com
find this presentation online
Maura Neill, ABR, CRS, MA, REALTOR®RE/MAX Around Atlanta
365Atlanta.comMauraNeill.com
[email protected] | @365Atlanta | @MauraNeill
thank you :)
