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While we’re waiting for everyone to arriveType into the chat: What is your burning question about effective Facebook?

Flickr Photo by Malinki

This call is being recorded

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LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Facebook Cohort GroupConference Call 3: July 11, 2011

Track 1: Beginner

Beth Kanter and Julie Pippert, Zoetica

Julie Pippert

Agenda

Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Facebook Experiment: Micro Content Strategies(15 minutes)Peer Assist (20 minutes)Reflection and Next Call (5 minutes)

Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

Type into the chat: Last month we shared some tips about engagement on Facebook. What did you put in practice? What did you learn? Where did you get stuck?

http://zoetica-training.wikispaces.com/Participants+Track+1

Wiki: Remember Your Journals

Reflections to add as you:

What did you do?What did you learn?What is not yet clear?

Face-to-Face Workshop

Present your experiment:What you didResultsLessons Learn

Learning Culmination WorkshopWeek of October 10th

Ignite Style Presentation OR

Small Group Verbal Presentation

Implementation Grant: $2,500

Facebook Micro Content Strategy

Charting: What are your planned events, web content, and opportunities for the year?

Micro Content for FB

Chop Shop

Don’t Automate Posting on Facebook

Always Be Cropping: Facebook Picture Economy

• Will photo catch attention in the feed?• Don’t share all your photos, only the best ones• Photos of your people• Portraits catch attention• Playful visuals – does it bring a smile?• High quality photos with red shows up on the wall really well• Photos that are too small don’t work well• Remember to post/host photos elsewhere

Be Human: Show A Personal Side To Your Organization

Peer Assist

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Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?

Check out the Facebook experiment on the wiki:Homework: Step 7/8Notes on the Wiki, Next Meeting August 3rd