Beyond Reach: The Critical Facebook Metrics You Should Measured [webinar deck]
-
Upload
simply-measured -
Category
Business
-
view
2.798 -
download
0
description
Transcript of Beyond Reach: The Critical Facebook Metrics You Should Measured [webinar deck]
Beyond Reach: The Important Facebook Metrics You Should Measure
The History of Brands and Facebook
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
The evolution of social networks
Learn everything about them
Monetize Go public
IPO
Make more money
Build a user base
Slide 3
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
The evolution of Facebook
Colleges only
2006EVERYONE
2007Facebook Ads
opens for everyone
2004Launched
Slide 4
IPO
2008Brands can create a page and buy Likes
2012Facebook Ads
opens for everyone
2014Algorithm change
and new ad structure
FUTURE?
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
The Algorithm
Slide 5
The Current State of Affairs
© 2014 Simply Measured, Inc
Dwindling Organic Reach
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Facebook's need to create revenue
Slide 8
Social spans silos
© 2014 Simply Measured, Inc
Different teams + different goals
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Need for combined reporting
Slide 11
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Facebook introduced paid data in the Insights Dashboard
Slide 12
Why not Reach – Reach as the new Fan count
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
A quick explanation about Reach
Slide 14
Day 1
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Day 2A quick explanation about Reach
Slide 15
Day 1
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
A quick explanation about Reach
Slide 16
Day 1 + Day 2
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
A quick explanation about Reach
Slide 17
Day 1 + Day 2
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Customers, not eyeballs
Slide 18
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Your Facebook page has multiple purposes – not just advertising
Slide 19
New Customers
Only!
Engagement
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
What’s Engagement?
Slide 21
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
What Engagement you should measure
• Likes• Shares• Comments• Total Engagement• Engagement rate• Paid versus organic
Slide 22
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
How to “read” total Engagement
Slide 23
• Identify the trends• Find the peaks• Compare paid to organic• Drill down to the post level to find out more
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
How to “read” total Engagement
Slide 24
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Don’t forget Engagement rate
Slide 25
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Not all Engagement is created equal. Tailor your content to achieve the desired engagement
Slide 26
Negative Feedback
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
How Negative Feedback is captured?
Slide 28
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Tracing the root cause for Negative Feedback
Slide 29
What happened?
• Identify the trends• Find the peaks• Compare paid to organic• Drill down to the post level to find out more
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Tracing the root cause for Negative Feedback
Slide 30
What happened?
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Paid Impressions and Negative feedback
Slide 31
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Answer the following questions
Slide 32
What is acceptable churn?
Are you targeting the right audience?
Are you hitting people too many times?
Takeaways
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Takeaways
Slide 34
Paid doesn’t replace good content create great content!
Bring the two teams together use data to find the connection
Make the most of every postdecide where, what and when to spend
Don’t stop at Reachthere are important metrics beyond Reach
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Takeaways
Slide 35
Paid doesn’t replace good content create great content!
Bring the two teams together use data to find the connection
Make the most of every postdecide where, what and when to spend
Don’t stop at Reachthere are important metrics beyond Reach
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Takeaways
Slide 36
Paid doesn’t replace good content create great content!
Bring the two teams together use data to find the connection
Make the most of every postdecide where, what and when to spend
Don’t stop at Reachthere are important metrics beyond Reach
© 2014 Simply Measured, IncThe Important Facebook Metrics You Should Measure | #BeyondReach |
Takeaways
Slide 37
Paid doesn’t replace good content create great content!
Bring the two teams together use data to find the connection
Make the most of every postdecide where, what and when to spend
Don’t stop at Reachthere are important metrics beyond Reach
© 2014 Simply Measured, Inc
Why Simply Measured?
Simply Measured is the most complete social media analytics and measurement platform used by brands across the globe to quantify performance, determine impact and derive strategic direction from social media data. With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube and Vine, Simply Measured turns social media data into beautiful, customizable reports that are easily analyzed and shared.
Request a free trial at simplymeasured.com/trial
THANKS!
Website: simplymeasured.comTwitter: @simplymeasuredEmail: [email protected]: 646-580-5240Visit: 2211 Elliott Ave, Suite 310, Seattle, WA 98121