Evaluation music video

Evaluation Karolina Telicka

In what ways does your media product use, develop or challenge forms and conventions od real media

products?

Forms & Conventions of a Music Video

Use Develop Challenge Screen Grabs

Editing to the beat

This was used throughout my music video as the video would not look professional if I did not cut the shots to the beat. I looked at the beat of the music and I made sure that all the shots were the same length as the beat. I did this because this is seen throughout many professional music videos.

I developed my knowledge of editing to the beat by looking at other music videos in the genre of my chosen song ‘Embrace this Day’ by Pandaman. The genre of my music video was house.

I did not challenge the editing to the beat.



Lip-syncing I lip synced several clips of my artist singing. I lip synced by finding a place in the music that was dramatic, for example a loud beat, and then I found the same beat in the clip of the lip syncing. I put markers in both of these places and then I matched them up. For bits of the lip syncing that I did not want to use, I put clips over the top of them.

I developed my knowledge in lip syncing as throughout the course I became more familiar with the software, however in the video I did not develop my lip syncing as I did not know how to.

At the beginning, I found the lip syncing was very challenging as I did not have much knowledge in this area of editing. Once I knew more about the area, it became fairly easy. However, I tried to cut some of the lip syncing clips and it would move all the other clips with it, this was a challenge as I was not sure how to do it without the rest of the clips moving.



Artist Performance

I used artist performance to an extent. I wanted to not reveal my artist throughout the video until the end. I did this by making the lip syncing shots just the mouth and the side profile of their face. The artist singing the lyrics was a women and the person making the music was a man, I did not know how to include a male role into the storyline, therefore instead of incorporating the male character in the video, I took the name of the artist ‘Pandaman’ and had a panda character throughout the video.

I developed this throughout the video as I initially was only going to have the panda character in the video, but during the making I decided to add a female character that is singing the lyrics.

I did challenge this as the majority of music videos in the music industry include the artist throughout the video and in my video I did not, as I thought that it would look better to not add the artist.



Multiple settings

I used many different settings around central London to make the video more interesting. There were many music videos that I saw which had many iconic places and I wanted to use this in my own music video. This was also convenient as I live in London.

I developed this by using settings out of central London too. I chose to go to a woods and film dancing shots and the scenery. I thought this was appropriate as Pandas live in green areas and around trees. As I could not go to a jungle I chose to film in a woods.

This was a challenge as central London is a very busy place and I had to re film many shots as other people would get in the way and the shot would not be clear.



Parallel Editing

I did not use parallel editing in my music video, this was because I had one character in my video and instead I used continuity editing to follow the panda around central London.

I did not develop parallel editing as I did not use this in my music video.

I did not challenge this as I was unable to use it. However I added shots that were split into 4 different shots.



SFX I used different effects and transactions throughout the music video, the majority of this is seen about half way through the song. I added these as I though they were appropriate to the music genre. The music is happy and I thought that adding effects to make the colours brighter would make the shots go well along side of the song.

I developed them throughout the video, as at first I did not want to add effects as I thought that it would spoil the effect of the shots, however once I got familiar with it, I wanted to add a lot of them as they did actually add a good effect to the music video.

I did not challenge this as I did not go into detail to make the special effects really sophisticated like they are in professional music videos.



Track Introduction

I introduced my track with a shot of a field with the sky and the clouds, I sped this up so the clip was shorter and so the clouds were moving quicker. After this, the shots went straight to the story of the pandas day out.

I did not develop this as I already knew how I was going to introduce the track before starting the filming.

To an extent this is a challenge and not as, many music videos in the music industry go straight into the music, like my music video, but there are also music videos that have a shot video before to introduce the music, and the story line of the music/video.



Genre Conventions

I made sure that the genre of the music was portrayed in the shots, I did this by the clothes that panda was wearing, the dancing shots (cutting shapes) which is a typical dance people do to house music and also by using effects that are bright and colourful.

I developed this by making certain shots reversed and normal throughout, I thought this was suitable for the genre as it made the people/panda were dancing, it also made the video more interesting to the audience watching.

I did not challenge this as the majority of house tracks, are different to a rap track. I looked at house music, and certain things that they used, I tried to incorporate them into my own music video.

Evaluation music video

Education

Transcript of Evaluation music video