WHAT HAVE YOU LEARNT FROM AUDIENCE FEEDBACK?

Evaluation 3

My main target audience was young people who were into indie/retro pop. This is because I feel like they would be more interested in a song like this, due to the meaning behind the lyrics and how it can relate top their own lives. It is also clear that more females than males were interested in this genre as they had watched this video and commented on it

There was a wide range of things that people liked about my video - the majority liking the location of the Woodland location and the aesthetically pleasing visuals that were used in my video. This was done deliberately to that the upbeat tempo of the song was reflected in the visuals I was using (e.g. the bright colours of autumn).

Others liked the modern twist that I had put on the genre through the narrative and fashion choices. This was to add modern elements to a retro genre.

It is very common that in pop videos the editing is fast paced. I decided to add in lots of fast paced editing, to help reflect the genre, along side slower editing in some sections. This was so that I could slow the video down and allowed the audience to focus on what is going on. I found that when looking at real media texts, many used slower sections in the narrative and more fast paced sections in the performance, which I chose to adopt in my own video.

The biggest thing that people would change about my music video is the last scene in the narrative section – the fight. This is also what I would change about my video, because when looking back at it, I can see the actors smiling. This meant it lacked the drama that I was looking for and seemed more comical and lacking in professionalism.

Others felt that the ambiguity of the ending was wrong. I subverted the genre in this way deliberately to that the audience would be left wanting to find out what happens. This is also done in some music videos to lead on to the next one, continuing the narrative.

Also, some felt that the narrative could have played a bigger role, as it helped the audience understand the lyrics and messages in the song better.

The majority of people preferred the performance over the narrative. This is because I made sure that it would be the main focus and take precedence over the narrative. In the comments about why they chose this answer, many said it was because this was a more “professional” part compared to the narrative. It was also more “eye catching” for the audiences, due to the colours used in the performance locations.

During research I found that many videos focus too closely on the narrative section and don’t put enough emphasis on the performance sections. However when the performance sections were shown it is clear that a lot is expected of them. This is why I spent a lot of time working on making this section more engaging for audiences. They noticed the wide range of camera angles used so that it would be more interesting for them, to watch.

Many people were able to identify the narrative. I think this was due to the planning that I put into it. However if I had not of done this I think that it would have been a lot harder to recognise what the narrative was. I also tried to keep it quite simple in some respects as to not confuse the audience. In the comments people said that the link between the lyrics and visuals really helped them to understand it.

If I were to make my video clearer in the narrative sections, I would have re-shot some of the unprofessional scenes and also focused more on the build up the characters relationship. This way the audience would find it easier to establish what was going on.

The main reason why people said it worked well was due to the clear link between the visuals and lyrics. This is because it made it easier for the audience to establish what was going on, linking with Goodwin’s theory. I also found that if the audience can understand the narrative then they can use it as an escape form the realities of life. They can use the lyrics to interpret their own meaning, allowing the visuals to provide a setting and narrative for this to take place.

This is really good to see that I have made a mostly enjoyable video for people to watch. One of the reasons why they wouldn't’t watch it was because they didn't’t enjoy the genre, but they felt that I had tackled it well. This is due to how the lyrics and visuals linked together and the wide range of camera angles and editing styles used, showing repetition of the genre. The other reason why some people didn't’t like it was because of the fight scene and the ambiguous ending. This was variation from the genre as I didn't’t want to keep it the same, making it modern despite the retro elements of it.

Most of the feedback on my digipak and digipak poster was positive. Most people liked how I used the colours to keep the location of the forest prominent. This helped to link all my pieces together, and link to the genre of pop. Although, the colours I had chosen were similar to the forest and maybe could have been brighter.

Others liked how the strong female idea was upheld. It helped to show the star persona, making sure my artist was the main focus. However some people didn't’t like how there were lots of pictures of the artist and could have been a little more varied. Some also felt Katie looked moody rather than powerful, due to the facial expression in one of the shots.

If I were to reshot and edit my digipak/poster, I would make sure that I make the images a little more varied and that my ideas were coming more clearly across to my audience.

Everyone said that my products worked well together. This was because of how well my products linked with the music video, keeping key themes prominent through all of my products. This is good as I made sure that the main message was coming across and it was only small details that would have made it better and more professional looking.

Another thing that made my products work well was keeping the theme of autumn central to my products, making it seem professional and interlinking.

Most people also liked how the singer was linked in performance, narrative and images, helping to reflect and understand the artist better. They also liked how I made pop classy rather than classic, brining it into the modern era.

• They liked how I made the themes of my products run through all of them, so that the audience would understand how they were linked.

• They liked the locations and how they differed from one another, helping them to see what type of action would be taking place

• They liked the modern twist I had added to a retro genre, yet how I had also kept my products within its limits.

• They like how I linked the lyrics and visuals – even the spin on the narrative

• Some people liked the ambiguous ending, whereas other didn't as they felt that my narrative could have been better with a closed ending.

• They didn't’t like the fight scene as they felt it was the most unprofessional section

Overall my audience said….