ETVEnhanced TV Services access menu • instant news & more • games

New Digital Cable Product Launch

and Rollout Materials

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ETV: Enhanced TV Services Messaging Grid

Definition Message statements summarizing the consumer benefits of using the product.

Brand

Brand Over-Arching Key Messages: "The Fab 4"1. The best from one company with one call.2. The easiest way to get the best.3. Get what I want when I want it.4. TWC respects and takes care of me.

Digital Cable

Convenience/Choice:· The easiest way to get the very best in home entertainment.· More entertainment choices than ever before right in my home: - Including On Demand, DVR and HDTV, plus new services like Games and Instant News & More!· I can watch what I want when I want it with no extra equipment to buy.· The best picture, sound and programming available.· No Dish hassles to worry about (hidden costs, contracts, bulky dish, etc.).

Just Press the Button!™ for the easiest way to watch TV!

Access Menu

Convenience/Choice/Control· A touch of a button on my remote control gives me the easiest way to find everything great on TV.· I can watch, find and play what I want when I want.

· Now it's easier and faster to find channels by category, HDTV, On Demand favorites -- plus new services like Games and Instant News & More.

Instant News & More

Convenience/Choice/Control· No more waiting to get my local news or weather, sports scores, stock quotes and so much more.· My time is important -- now I can get the information I want when I want it, 24/7.· I can customize my information so I see only the news that's important to me (BIAP only).

· It’s easy and I can use it while I watch TV – plus it’s free!

Games

Convenience/Choice/Fun · Now I can play games on my TV and all I need is my remote control. No extra equipment needed!

· Arcade games, card games, kids games...there's a game for everyone in my family. · Now my TV gives me more fun and more choices than ever before.

· There are free games I can play plus subscription games I can preview for free (Varies by Division).

3 ETV: Enhanced TV Services access menu • instant news & more • games

Phase I : Product Launch & Rollout Materials

Print: Ads, Direct Mail (Bill Inserts & Postcards)

Banners: Static & Animated

Marketing Kit & Style Guides

Graphic Elements (downloadable in both MAC & PC formats)

Different versions created & posted on Excelerate extranet for Divisionmarketers: Press “A” / Press Channel XX; BIAP / NAVIC; Visiware /Passport

4Phase 1: New “Enhanced” Services Overview

NEW “MINI-MENUS”

• Access Menu - launched via the Button from any channel

• Enhanced TV Menu - launched from networks via “SELECT” Button

NEW CONTENT

• Instant News & More

• Games

• Quick Clips (Short-Form Network Video Content)

• Interactive Voting/Polling (NAVIC)

NEW FUNCTIONALITY

1.Impulse Upgrade

2.Caller ID

3.Direct-Access VOD streams

5Phase 1: Access Menu

Launched via “A” Button ( = “ACCESS Menu”)

Easy ACCESS to Popular TWC Services

1. On Demand

2. DVR Show List

3. 3rd Party Applications

Introducing New Listings

1. Channel Categories

2. Free Now!

3. What’s New?

6Phase 1: Instant News & More

BIAP News Application•Check news, sports, weather etc.

•Local and National information available

•Select ticker to be displayed while watching TV

•Customizable by customer

•Choose full-screen (w/video window) or “ticker” configuration

NAVIC News Application•Check news, weather, sports, zodiac and local Cinema Listings

•Local and National information available

•Search weather by cities

•Does not include a customizable ticker

•Includes: Enhanced TV functionality (Interactive Advertising, polling & voting, etc.)

7Phase 1: Offline MaterialsGames - Postcard

8Phase II: Online Materials - Banner Ads

Access Menu

Instant News & More

Games

Cross-Sells

9Phase II: Online MaterialsWeb Site Pages & Popups

• Enhanced TV Services Landing Page

• Product Detail Pages: Access Menu, Instant News & More, Games

• Pop-Ups: Quick Guide, ETV Buttons, Customize Settings, Viewing Options, Games

• Different versions executed for Divisions:

• Access Menu (Press “A”; Press Channel XX)

• Instant News & More (BIAP; NAVIC)

• Games (Visiware; Passport)

10ETV: Enhanced TV Services - Sitemap

Home PageDigital CablePage

11ETV: Enhanced TV Services - Landing Page

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ETV Landing Page

HDTV Spanish Programming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Access Menu Main Page

Quick Guide Pop-up

Enhanced TV ButtonsPop-up

FAQs

Access Menu - User Flow

(The only ETV page launched in Phase 1)

Get Digital Cable

13Access Menu - Product Detail Page

14Access Menu - Quick Guide Pop-up

15Access Menu - Enhanced TV Buttons Pop-up

16Access Menu - Caller ID

• On-screen Caller ID integrates video &voice, the first true convergence of Time Warner Cable’s bundled services.

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ETV Landing Page

HDTV

Spanish Pogramming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Instant News & More Product Detail Page

Viewing OptionsPop-up

Enhanced TV ButtonsPop-up

FAQs

Instant News & More - User Flow

CustomizingYour SettingsPop-up

Get Digital Cable

18Instant News & More - Product Detail Page

19Instant News & More - Enhanced TV Buttons Pop-up

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Instant News & More - Viewing Options Pop-up

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Instant News & More - Customizing Settings Pop-up

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ETV Landing Page

HDTV Spanish Programming

DVR Road Runner Movies On Demand On Screen Guide Parental Controls

Games Product Detail Page

FAQs

11 Games Pop-ups

Field Goal

Solitaire Reversi Carrot Mania

Strike Puzzle Blast

Swap It Talisman 3 Pointer

ETV Buttons Pop-Up

Games - User Flow

Get Digital Cable

23Games - Portal

24Games - Product Detail Page

25Games Pop-up - Solitaire

26Games Pop-up - Reversi

27Games Pop-up - Field Goal

28Games Pop-up - Strike

29Games Pop-up - Swap It Talisman

30Games Pop-up - 3 Pointer

31Games Pop-up - Carrot Mania

32Games Pop-up - Puzzle Blast

33Games Pop-up - Baseball (rotates in)

34Games Pop-up - Video Poker (rotates in)

35Games Pop-up - Joker Slot (rotates in)

36Games Pop-up - Mah-jongg Legend (rotates in)

37Games Pop-up - Golf (rotates in)

38Marketing Extranet - ETV Section

39Marketing Extranet - ETV Menu