ETV PT Sponsorship Presentation

8/12/2019 ETV PT Sponsorship Presentation

1/13


2/13

Abo

uttheProgram

Paadutha Theeyaga Season 2 - KIDS SPECIAL!!

The first of its kind & the oldest yet most popular Telugu musical realityshows from India hosted by the one and only Legendary S PBalasubrahmanyam is back to US in season -2 exclusively for kids

On the lines of the previous event in 2013, Padutha Teeyaga is beingconducted jointly by ETVand People Media

This program discovers the best singing talent for kids between the agegroup of 8-12 through a series of auditions conducted in various cities

Hence its regarded as the most authentic talent hunt show in Telugu.Many performers became successful playback singers

This season-2 special kids show is all set to attract more and more talentthrough every series; glowing as top rated realty show once again tospellbind television audience. Viewership increases as the showprogresses


3/13


4/13

Series

2013High

lights

Cherishing the Memories of PADUTHA THEEYAGA 20

Inaugural to the final (Dallas to Dallas)


5/13

Series

2013High

lights


6/13

Series

2013High

lights

Sacramento

Portland

M

aximumt

urnoutallo

ver!


7/13

Series2014G

uests

Padutha Theeyaga 2014 Season 2 is back

kids BLAST!

Guess our Guests & more surpriseswait and watch

? ? ?


8/13

Series

2014Sch

edule

New Jersey

St. Louis

Kansas City

Detroit

7th, 8

thJune

22ndJune20th, 21stJune

28ndJune


9/13

Promot

ionalApproach

$5,000 $2,500 $1,000$500

LocationSponsor

Co-Sponsor CorporateSponsor

IndividualSponsor

Sponsorship Levels

Special

Pack

FoodSponsor


10/13

PromotionalApp

roach

As the ETV Padutha Theeyaga Program embarks on its mission to boost Telugusinging talent among kids in US, it presents a unique opportunity & platform forsponsors both in India & U.S.

Our promotional approach majorly includes:

TV Broad cast Reach Constantly high TRP ratings. Reached over 1 Crore audienceacross the globe in the last 2 decades. As the show runs the Season 2 in US for kids,the viewership is set to cross by many leaps.

Direct Reach More than one lakh of audiences are expected to attend this show atmultiple venues across all the major locations.

Indirect Reach Reaching out to more than 3 lakh audience through our special

promotional activities ETVPT.com. Outdoor announcements and promotions involvemajor local market players.

TV promos, in addition to ads on websites, mailers and SMS blast at appropriatetime slots. Specific TV airtime slots and campaign promos for the finals byconventions tied with Padutha Theeyaga program.

Entire six-month long period of sponsorship programs across print and electronicmedia like brochures and OOH.

Sponsors Bonanza


11/13

Main sponsor @ Location / Platinum Sponsor only one sponsor for each location 3 min of US FCT for 3 episodes shot at the location Special recognition in beginning and end of the program. 5 minutes stage time before or after the program Announcement with the host as Location main sponsor in US telecast 4 times in each episode In all promos of the program (Daily 4 promos) for telecast of local episodes Banner ad space in ETVPT.com for the location specific page Branding on all promotional activities Posters, Brochures, Mailers, etc. On Tickets at the venue 30 Free VIP tickets at the venue

Co-Sponsor @ Location/Gold Two co-sponsors for each location 2 min of US FCT for 3 episodes shot at the location Announcement with the host as Location co- sponsor in US telecast

4 times in each episode In all promos of the program (Daily 4 promos) for telecast of local episodes Banner ad space in ETVPT.com for the location specific page Branding on all promotional activities Posters, Brochures, Mailers, etc. On Tickets at the venue 20 Free VIP tickets at the venue


12/13

Individual sponsor/Silver Sponsor:

30sec US FCT per episode Recognition by the host as one of the chief guest for the episode Memento presentation by the host on stage Recognition of the person is telecasted in the program.

Television coverage both in India & US special time in Making of Paaduta Theeyaga telecasted in USA Host branding your brand name to crate high exposure on the stage 5 VIP Passes for the episode

Individual / Bronze Sponsor :

Recognition by the host as one of the chief guest for the episode This will be telecasted all across globe of main program

Food Sponsor. Bringing delicious food in tune with melodious Telugu songs. Barter system with maximum benefits for partner restaurants. Special time in Making of Padutha Teeyaga telecasted in USA Recognition by the host as one of the chief guest for the episode Memento presentation by the host on stage Recognition of the person is telecasted in the program. Television coverage both in India & US Host branding your brand name to crate high exposure on the stage


13/13

We warmly welcome you to PaaduthaTheeyaga Season -2

Kids special 2014

ETV PT Sponsorship Presentation

Documents

Transcript of ETV PT Sponsorship Presentation