ETVEnhanced TV Services access menu • instant news & more • games
New Digital Cable Product Launch
and Rollout Materials
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ETV: Enhanced TV Services Messaging Grid
Definition Message statements summarizing the consumer benefits of using the product.
Brand
Brand Over-Arching Key Messages: "The Fab 4"1. The best from one company with one call.2. The easiest way to get the best.3. Get what I want when I want it.4. TWC respects and takes care of me.
Digital Cable
Convenience/Choice:· The easiest way to get the very best in home entertainment.· More entertainment choices than ever before right in my home: - Including On Demand, DVR and HDTV, plus new services like Games and Instant News & More!· I can watch what I want when I want it with no extra equipment to buy.· The best picture, sound and programming available.· No Dish hassles to worry about (hidden costs, contracts, bulky dish, etc.).
Just Press the Button!™ for the easiest way to watch TV!
Access Menu
Convenience/Choice/Control· A touch of a button on my remote control gives me the easiest way to find everything great on TV.· I can watch, find and play what I want when I want.
· Now it's easier and faster to find channels by category, HDTV, On Demand favorites -- plus new services like Games and Instant News & More.
Instant News & More
Convenience/Choice/Control· No more waiting to get my local news or weather, sports scores, stock quotes and so much more.· My time is important -- now I can get the information I want when I want it, 24/7.· I can customize my information so I see only the news that's important to me (BIAP only).
· It’s easy and I can use it while I watch TV – plus it’s free!
Games
Convenience/Choice/Fun · Now I can play games on my TV and all I need is my remote control. No extra equipment needed!
· Arcade games, card games, kids games...there's a game for everyone in my family. · Now my TV gives me more fun and more choices than ever before.
· There are free games I can play plus subscription games I can preview for free (Varies by Division).
3 ETV: Enhanced TV Services access menu • instant news & more • games
Phase I : Product Launch & Rollout Materials
Print: Ads, Direct Mail (Bill Inserts & Postcards)
Banners: Static & Animated
Marketing Kit & Style Guides
Graphic Elements (downloadable in both MAC & PC formats)
Different versions created & posted on Excelerate extranet for Divisionmarketers: Press “A” / Press Channel XX; BIAP / NAVIC; Visiware /Passport
4Phase 1: New “Enhanced” Services Overview
NEW “MINI-MENUS”
• Access Menu - launched via the Button from any channel
• Enhanced TV Menu - launched from networks via “SELECT” Button
NEW CONTENT
• Instant News & More
• Games
• Quick Clips (Short-Form Network Video Content)
• Interactive Voting/Polling (NAVIC)
NEW FUNCTIONALITY
1.Impulse Upgrade
2.Caller ID
3.Direct-Access VOD streams
5Phase 1: Access Menu
Launched via “A” Button ( = “ACCESS Menu”)
Easy ACCESS to Popular TWC Services
1. On Demand
2. DVR Show List
3. 3rd Party Applications
Introducing New Listings
1. Channel Categories
2. Free Now!
3. What’s New?
6Phase 1: Instant News & More
BIAP News Application•Check news, sports, weather etc.
•Local and National information available
•Select ticker to be displayed while watching TV
•Customizable by customer
•Choose full-screen (w/video window) or “ticker” configuration
NAVIC News Application•Check news, weather, sports, zodiac and local Cinema Listings
•Local and National information available
•Search weather by cities
•Does not include a customizable ticker
•Includes: Enhanced TV functionality (Interactive Advertising, polling & voting, etc.)
7Phase 1: Offline MaterialsGames - Postcard
8Phase II: Online Materials - Banner Ads
Access Menu
Instant News & More
Games
Cross-Sells
9Phase II: Online MaterialsWeb Site Pages & Popups
• Enhanced TV Services Landing Page
• Product Detail Pages: Access Menu, Instant News & More, Games
• Pop-Ups: Quick Guide, ETV Buttons, Customize Settings, Viewing Options, Games
• Different versions executed for Divisions:
• Access Menu (Press “A”; Press Channel XX)
• Instant News & More (BIAP; NAVIC)
• Games (Visiware; Passport)
10ETV: Enhanced TV Services - Sitemap
Home PageDigital CablePage
11ETV: Enhanced TV Services - Landing Page
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ETV Landing Page
HDTV Spanish Programming
DVR Road Runner Movies On Demand On Screen Guide Parental Controls
Access Menu Main Page
Quick Guide Pop-up
Enhanced TV ButtonsPop-up
FAQs
Access Menu - User Flow
(The only ETV page launched in Phase 1)
Get Digital Cable
13Access Menu - Product Detail Page
14Access Menu - Quick Guide Pop-up
15Access Menu - Enhanced TV Buttons Pop-up
16Access Menu - Caller ID
• On-screen Caller ID integrates video &voice, the first true convergence of Time Warner Cable’s bundled services.
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ETV Landing Page
HDTV
Spanish Pogramming
DVR Road Runner Movies On Demand On Screen Guide Parental Controls
Instant News & More Product Detail Page
Viewing OptionsPop-up
Enhanced TV ButtonsPop-up
FAQs
Instant News & More - User Flow
CustomizingYour SettingsPop-up
Get Digital Cable
18Instant News & More - Product Detail Page
19Instant News & More - Enhanced TV Buttons Pop-up
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Instant News & More - Viewing Options Pop-up
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Instant News & More - Customizing Settings Pop-up
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ETV Landing Page
HDTV Spanish Programming
DVR Road Runner Movies On Demand On Screen Guide Parental Controls
Games Product Detail Page
FAQs
11 Games Pop-ups
Field Goal
Solitaire Reversi Carrot Mania
Strike Puzzle Blast
Swap It Talisman 3 Pointer
ETV Buttons Pop-Up
Games - User Flow
Get Digital Cable
23Games - Portal
24Games - Product Detail Page
25Games Pop-up - Solitaire
26Games Pop-up - Reversi
27Games Pop-up - Field Goal
28Games Pop-up - Strike
29Games Pop-up - Swap It Talisman
30Games Pop-up - 3 Pointer
31Games Pop-up - Carrot Mania
32Games Pop-up - Puzzle Blast
33Games Pop-up - Baseball (rotates in)
34Games Pop-up - Video Poker (rotates in)
35Games Pop-up - Joker Slot (rotates in)
36Games Pop-up - Mah-jongg Legend (rotates in)
37Games Pop-up - Golf (rotates in)
38Marketing Extranet - ETV Section
39Marketing Extranet - ETV Menu