eMail Monetization Mobile
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Transcript of eMail Monetization Mobile
Dirk Freytag!Open-Xchange!May 5, 2017!
eMail monetization Mobile
Mobile is
• Growing faster than the stationary internet• Has already 50% market share in digital usage • Has about 25% of digital commerce market share• Growing fast• In social already clear infront compared to the stationary internet• So media dollars are heading toward mobile• FB just announced 8 Mrd USD revenue in Q1 - 4USD per User per Quarter
2
3
Active M Commerce penetration
4
M Commerce grew last year
Facebook shows the trend
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Active monthly user
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Mobile Advertising Money
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Ad devices in the future
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Banner Ads
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Different ways to approach UserIMAP Promotion Email Marketing
OX User Data
OX App Suite
Webmail - Desktop
Webmail - Mobile
Mobile Apps
IMAP - Desktop
IMAP - Mobile
Access Method Number of Users / mo Monetized today Monetized with OX Ad Engine
eMail Audience & Monetization
AD SERVICES |
Yes
Yes
Yes
No
No
Yes, optimized
Yes, optimized
Yes, optimized Yes, optimized
Yes, optimized
5.1M
1.0M
1.0M
2.0M
5.4M
These are 70-75% of the active Users!
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Traditional Banners in Mobile?
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It is Native
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In-feed Social In-feed Content In-feed Content In-Game
Publisher defines Creativity
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Native Mobile AdsMobile content ad
• Higher CTR than banners
• Working with PubNative, leading native ads provider with access to all relevant demand sources
• Full service possible – revenue share according to responsibilities
• Future option to deactivate ads with a premium subscription
AD SERVICES | 15
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App Usage with different Tech but same Data
DisplayAds
Na,veMedia,on/Header
AdSales
FacebookDemand
AdMeldDemand
Yahoo
Otherdemandsources
Promotional Email: Push & Pull NotificationsCustomers get the information when they need it
AD SERVICES |
• AccessesInfothemostrecentoffersfromyouradpartner
• Lookstoop,mizeherwebpackagesandtoaddservices
Pull Information Push Alerts
• Receivedaproac,vealertaboutmaintenanceworkthatisscheduled
• Publishersentacustomeralert• Thistravelingcustomerhappilyusestheinfotochangehertravelschedule
• Checksthemostrecentinforma,onfromyouradpartner
• SeestheinfoabouttheWebmailupdateandchecksthetutorials
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• Directly monetize IMAP usage with Promotional Mail
• The insertion of Ads into the users mailbox via IMAP Injection
• Guaranteed delivery
• High CPMs
• Works on any OS with any IMAP mail client
OX Patented Technology
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Promotional Mail
SEE YOU IN BRUXELLES, BELGIUM OCT. 12-13th
open-xchange.com/summit/OX17-BRUXELLES!