Mobile Gaming Monetization Trends in 2016
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Transcript of Mobile Gaming Monetization Trends in 2016
Mobile Gaming Monetization Trends - 2016
Sohan MaheshwarSenior Developer Evangelist
InMobi
InMobi is the world’s most powerful mobile advertising & discovery platform offering a wide range of monetization options for app developers via a comprehensive suite of ad formats including video ads, custom-framed interstitials & native ads.
InMobi reaches over 1.5 billion unique mobile devices & works with 30,000+ game & app developers.
Agenda
Mobile Gaming Monetization in 2015
Mobile Gaming Monetization in 2016
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Mobile Gaming Monetization Trends
2015
Trend I: Video Ads
● Mobile Video Ad Spend went up 70% in 2015. Total of $2.62 billion dollars spent.
● Video Ads have better app install conversions, are high-engagement and mean more money for the developer.
● Rewarded Video Ads have seen an increase in popularity thanks to its opt-in format.
● Crossy Road made $3m from Rewarded Video Ads alone.
Trend II: Apple TV and Chromecast Games
● 4th gen Apple TV has support for apps and games including 3D games.
● Monetization will come to Apple TV on tvOS.
● Google Chromecast 2 has updated hardware and casts games from Android and iOS
Trend III: Game Studios As Publishers
● Popular studios have started moonlighting as publishers.
● Examples include Rovio and Fingersoft
● Easier to invest money in user acquisition and paid marketing.
● Many studios are also localizing their apps to suit the large Eastern markets.
Mobile Gaming Monetization Trends
2016
• Twitch has 120 million users a month.
• YouTube Gaming, MobCrush, Shou.tv all have beta released live streaming of mobile games.
Trend I: Live Streaming Mobile Games
Trend II: Playable Ads
• App-install Ads that let users ‘play’ a game within the ad.
• InMobi launched it in 2015.
• Google recently launched their product too.
Trend III: In-Game Branded Assets/Power-ups - Native for Gaming
• In-game assets that are branded with a company name.
• Asset can be interactive or static.
Trend IV: The rise of VR • Official launch of the Oculus Rift
• Gear VR, Google cardboard compatible with many devices.
• Mobile gaming will adapt to VR soon.
Trend V: Look East• Google Play to re-launch in China
• Number of smartphone users in India to touch 200 million in 2016
• Apple App Store has added lower pricing tier in India.
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