Ubertesters at Mobile Monetization 2013 startups contest
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Transcript of Ubertesters at Mobile Monetization 2013 startups contest
Ubertesters The Power to Control your App
CREATED FOR:Mobile Monetization SummitDecember 2013, Israel
By Ran RachlinCEO & Co-founder
Ubertesters, is developing a Mobile app testing platform with a crowd-based service offering to streamline testing process and resolve all testing
needs for mobile developers.
Tom the App Developer
Tom is positive that once the app will be launched it will make him lots of money and dreams of an early
retirement….
Flawed App Testing negatively impacts bottom line
Un-tested apps have bugs and crashes Customers
have zero tolerance for
bugs and crashes
The app usage & downloads
go down App is irrelevant / revenue
loss
Developers have no proper
tools/budget to test apps
I have a problem!
Mobile Testing process challenges
Tools ResourcesSeamless testing cycle
management To cover diversity of
the mobile world
The Apps should be tested in:- Different Devices Models- More OS and Browsers- Wireless Carriers Globally- Varity of Locations/languages
The Testing process should be managed:
- Inconvenient build distribution- Cumbersome bug reporting - Lack of monitoring & Management
Pain #2Pain #1
Our Solution
Tools
ResourcesRegulated crowd-based
global team of Ubertesters
Comprehensive testing management platform
Management Control
Bug Reporting
Build distribution
Our platformPlatform to
manage the beta testing phase of
mobile apps Multi OS support
(iOS, Android, Windows Phone)
Convenient Over-The-Air build distribution
Simple, on-the-go, In-app bug reporting
Comprehensive builds, issues &
team, monitoring & Management
Integrates with 3rd
party bug-tracking-system
Our Global Crowd of Ubertesters
Leader
Community manager
Top Testers / Crowd PMs
Internal PMs
Crowd
testers
Automated control tools
Multilevel automated adoptive filtering crowd management
Business Model
Freemium business model. The basic model is totally free and there is a premium paid version for enhanced features on recurring revenue basis (monthly rate).
ToolsThe Platform
ResourcesCrowdsourcing
Crowdsourcing community of global testers based on virtual merchant revenue model (sales of testing services based on the experience level and ratings of the tester).
What are they saying about us?
This is mind blowing. It’s the first time I have seen a tool that can help me get a true
beta user feedback.
(Stas Shikhman investing.com )
It saved me at least 50% of my testers’ time because all bugs where reported while
on-the-go.(Moshe Shukron, CEO CashView)
I was able to give the executive a tool to report
bugs from the device instead of waking me up in
the middle of the night.(T.L, project manager, Telecom cell
provider)
Viewing the defects in real time, including the edited screenshots, and session
tracking, helped me fix the bug instantly.
(Mike Teitelman, CEO & Co-founder, Wishop )
Awards & Recognitions
The Team
Alexey ChalimovGetTaxi, Loyalize, Maximum Edu., Wharton MBA
Michael MagkovP&G, Kaplan, BCG,
Maximum Edu. Wharton MBA
Ran Rachlin Co-Founder,
CEO
Extended Team
Development team: 5 x Developers
1 x QA
Support team:1 x Designer1x Marketing
1 x SEO1 x PM
Board & Advisors
Alex VinichenkoR&D Lead
GetTaxi, CloudEngines,Maximum, InTaxi,
CEO General Engineers (GE Rep Israel), CEO Mul-T-Lock USA & Exec. VP Mul-T-Lock Ltd., CEO Silicom USA (member of RAD group). MBA MSU University, NJ USA
In Summary Ensuring high quality, well-tested
mobile app• Comprehensive app testing platform • Allows development companies to manage both internal
and external QA• Full transparency• Bug-reporting-system - bridging the gap between sending
the new revision and the current bug-tracking-system• Affordable pricing structure• Multilevel automated adoptive filtering crowd
management to ensure quality of work• One-stop-shop for the testing cycle – resources and tools
– based on superb technological edge.
For further information, please contact:Ran Rachlin, Co-Founder & CEOTel (Israel): +972-52-3867420Tel (USA): [email protected]
û ü ü ü Build Disti.
ü û û ü Bug submit
ü ü ü ü Crash report
û û û ü Test case supp.
û û û ü Screenshot edit
û ü û ü Build mgmt.
û ü û ü Tester activity
ü ü û ü 3rd party BTS
û û û ü External testers
Free Paid only Free Freemium Price
CompetitionTools
The Platform
Outsourcing Freelance
High Medium-high Low Low - Medium Price
û û ü Platform supp.
ü û û ü Mobile focus
ü û û ü Diversity
ü ü û ü Quality control
Long Long short Short-Medium Process length
ü û ü ü Scalability
û û û ü Transparency
CompetitionResources
Crowdsourcing
ü
Target Customers
Independent Developers
Small / Medium Web Development Communities
Enterprise Customers
Mobile outsourcing development companies
Some dataGartner Says Worldwide PC, Tablet and Mobile Phone Combined Shipments to Reach 2.4 Billion Units in 2013
Worldwide Devices Shipments by Segment (Thousands of Units)
Device Type 2012 2013 2014 2017
PC (Desk-Based and Notebook) 341,263 315,229 302,315 271,612
Ultramobile 9,822 23,592 38,687 96,350
Tablet 116,113 197,202 265,731 467,951
Mobile Phone 1,746,176 1,875,774 1,949,722 2,128,871
Total 2,213,373 2,411,796 2,556,455 2,964,783
Source: Gartner (April 2013)
Value PropositionComprehensive testing process management tool for developers, testers and project managers.
Multi platform support (iOS, Android, WinPhone)
Cover the complete testing process
Test cases support
User friendly In-app bug/issue reporting to allow clear & fast bug presentation that can be reproduced accurately (while on-the-go)
Extensive QA management reporting system
Integration with 3rd party bug-reporting-system
Other benefitsSimple, elegant, easy to use, over-the-air web and mobile platform
Team management tool for the QA team lead and R&D manager
Ability to edit (crop & draw) screen shots on device and send direct messages
User web based GUI with fast access using social network platforms
Ability to link additional logins to user account
Focus on mobile
Proprietary SDK and Testing App
Speed and ease of use
Fully Automatic Web UI
Transparency and efficiency
Multilevel Filtering
• Easy screenshots and bug submission from the testing app itself.
• Application crash interception and tracing.
• Collects and submits system statistics, app use and testing progress automatically.
• Automatically finds app complexity and adjust pricing
• No need for personal interaction through setup, payment and launch
• Semi-automatic testing team forming
• Automatic score on submission (word count, quality of language, screenshot available, text structure, tester rating, bug severity) - tester can see the score and edit/resubmit
• Peer review - all testers review other testers submissions and rank (duplicate, quality of explanation, language, true severity, etc)
• PM review - same as tester review plus verifies and rates peer review
Mobile EASE OF USE FAST and EFFECTIVE HIGHEST QUALITY
Our crowd program competitive advantage
What are they saying about us?
Being able to export all bug information to Jira truly
optimized my testing cycle, allowing me great bug
reporting tool and control the process, and the Jira
support made it transparent.(Michael Lazich, CEO,
Omega Teaching)
The ability to monitor the exact time that the tester
spent on testing my app, and the real time results, provided
me the comfort of using external testers without any
stress. (Igor Pinegin, Project Manager, Easterpeak)