Mobile Monetization Webinar
-
Upload
polar-mobile -
Category
Business
-
view
480 -
download
0
Transcript of Mobile Monetization Webinar
March 7, 2012
MOBILE MONETIZATION Current State and Future Trends
@polarmobile
Stephen Henrik Audience Development The Globe and Mail @stephenhenrik
Presenters
Kunal Gupta CEO Polar Mobile @kunalfrompolar
1 | Framework for the mobile media business 2 | Current state of mobile monetization
- Mobile Monetization programs 3 | Trends to Watch
- New Monetization Opportunities to plan for 4 | Case Studies 5 | Your unanswered questions
Goals of this Webinar
Mobile Media Framework
REACH ENGAGEMENT MONETIZATION
1 | Advertising 2 | Content subscription and purchase 3 | Marketing toward your existing business
Current state of mobile monetization
The current state of mobile ad units
IAB new Rising Stars formats
Projection: US Mobile Ad Spend
US Print vs. Online Ad Spending, 2011-2016 in $Billions
• The money is already here to justify investment, but more coming
• Educating digital and integrated sales teams is a key investment
• Renewed focus on creative + context (recognizing that the opportunity is different on a mobile device than anywhere else)
What does this mean for mobile?
Case Study: Globe TIFF App
Selling an event-specific content app to advertisers is an exciting new opportunity
Opportunities for new ad sales
• Multi-platform product launches • Niche content apps • New device or platform launch • Creating exclusive offers
• Apple Newsstand • Other OEM systems • Traditional Subscription Fulfilment
Content Subscription and Purchase
Subscriptions take a front seat
Amount Willing to Pay for Media Subscriptions All Connected Device Owners (n=11,955)
The hidden vacuum in mobile monetization
• Building your digital presence to drive traffic to your primary desktop, print or live destinations
• Maple Leafs example mobile > desktop
Marketing your existing business
MOBILE DESKTOP >
It’s all about screens!
Smart TVs
What’s next for ads
• Location targeting • Video pre-roll • Micro-sites • Merchandising • User targeting across platforms
Future monetization opportunities
1 | Merchandising goods against content 2 | Advertising to the connected consumer 3 | The influence of Subscriptions will grow
Thank you
www.polarmobile.com | blog.polarmobile.com
facebook.com/polarmobile linkedin.com/company/polar-mobile @polarmobile